📰 Hootsuite Blog

Learn how to build social media OKRs for executives, align teams around clear objectives, and turn social activity into business wins. The post Social media OKR

Learn 9 tips to build trust, stay compliant, and engage customers across generations, backed by real bank case studies. The post Bank social media: 9 tips to bo

Social media in the financial services industry: Discover 2026 benchmarks, and compliance basics, archiving, and AI workflows for teams. The post Social media f

Learn how to set up LinkedIn ads, choose the right format and campaign type, and measure results, with expert tips from LinkedIn. The post LinkedIn ads guide: C

Learn how to easily increase Facebook engagement (comments, likes, shares, and more) with these 18 tips and tactics that actually work. The post How to increase

History of social media explained in a clear timeline, with key milestones from early online communities to Facebook, TikTok, Threads, and AI-driven feeds. The

Discover our cheat sheet for ideal social media post length by platform, plus, caption, hashtag, and video length benchmarks. The post Ideal social media post l

Social media advertising guide with cost benchmarks, platform ad formats, targeting, and budget tips to improve ROAS and cut wasted spend. The post Social media

Learn 25 social media metrics to track in 2026, with definitions, formulas, and tips for engagement, reach, conversions, ROI, and support. The post 25 social me

Calculate social media ROI, track revenue and non-monetary value, and report results using UTM links, benchmarking, and Hootsuite. The post How to measure and i

Need TikTok username ideas? Browse 100+ aesthetic, funny, business and more, plus rules, tips, and Hootsuite’s free AI username generator. The post 100+ TikTok

Grab 150+ Instagram bio ideas for your business, plus copy-paste templates, expert tips, and Hootsuite’s free bio generator today. The post 150+ Instagram bio i

Learn how to schedule your Facebook posts so you can save time, post more consistently and reach a wider audience on the platform. The post How to schedule a po

Learn how the Instagram algorithm works in 2026, what’s changed, and how to optimize content across Feed, Reels, Stories, and Explore. The post Instagram algori

We analyzed over 1 million social posts from businesses of all sizes to find the absolute best times to post on Instagram. The post The best time to post on Ins

If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works. The post How the LinkedIn algorithm works in 202

If you want to connect with other business professionals, LinkedIn is the place to be. Here are the latest LinkedIn statistics for 2026. The post 51 LinkedIn st

Gen Z shops, searches, and scrolls differently. Craft your next marketing strategy with these essential Gen Z statistics. The post 26 Gen Z statistics that matt

Here are the most important Pinterest statistics marketers need to know to plan and execute a successful Pinterest strategy for their brand. The post 42 Pintere

How long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. The post How long

Hootsuite rebuilt its social media AI tools from the ground up. Here's a complete guide to what's new, what changed, and how to get started. The post Meet Hoots

Hootsuite Social OS is here. Here's how we rebuilt AI social media marketing around real-time signal, not last quarter's data. The post AI for social media just

Weighing the options between organic vs paid social media? We’ll save you some legwork: You’re probably going to want to do a bit of both. The post Organic vs p

The 13 best social media scheduling tools that will save time, streamline your work, and help you grow your social media presence. The post 13 social media sche