📰 Neil Patel Blog

Key Takeaways TikTok has introduced a new way for creators and brands to improve how their content is discovered. The platform now allows users to manage the Ti

If you use ChatGPT for your marketing (content ideas, outlines, copy, strategy), you’ve probably run into the same wall: the AI doesn’t know what’s actually ran

Key Takeaways Are you looking to increase traffic to your travel website? Then, you might as well get a piece of the pie. The travel industry is lucrative, and

Key Takeaways Every week, someone asks me some version of the same question: if AI can do keyword research, draft content, run technical audits, and generate br

Key Takeaways You’ve set up your website, and it’s looking good at first, but then your engagement and your traffic are falling. Wondering what’s going on? You’

Key Takeaways You might be showing up in ChatGPT answers. Getting cited in Google’s AI Overviews. Watching your brand mentions climb across the web. And still n

Key Takeaways A “Hi, [first name]” token in a subject line used to feel personal. Today it barely registers. Consumers have seen it so many times that it reads

Key Takeaways How important are backlinks to your online business? According to research from uSERP, 67.5 percent of the SEOs interviewed believe they have a ‘b

Key Takeaways Need a little help improving your rankings? An SEO consultant could be the answer. Chances are you already know the basics of SEO, but getting you

Key Takeaways If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the problem is usually upstream: gene

For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone else waited. Self-serve access is

Key Takeaways TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clea

Key Takeaways Brand management has a new problem. Everything you have built, your positioning, your messaging, your reputation, can now be summarized by an AI s

Key Takeaways Multi-location brands are generating more leads than ever. And yet, many are still struggling to turn that activity into consistent revenue across

Key Takeaways Each year, Google hosts two major events that influence how people use the internet and how brands reach them. The first is Google I/O, where the

Key Takeaways Most brands still treat LinkedIn like a feed-first platform. Post a thought, collect some likes, move on. That works well enough for reach. It doe

Key Takeaways The content world is changing, but people still know its value. A 2023 survey from the Content Marketing Institute showed that over three-fourths

Key Takeaways Social media is more than just a way to waste time online. Social media is a big business. Over 2.7 billion people are active on social networks,

Key Takeaways AI is reshaping search, but one traditional SEO practice has held its ground: backlinks. A backlink in SEO is a link from another website that poi

Key Takeaways Most marketing leaders know the challenge of marketing attribution well: you have dashboards full of data, but the numbers don’t reliably answer w

Key Takeaways Your marketing reports probably look fine. Traffic is up. Engagement is solid. Return on ad spend (ROAS) hits the benchmarks your team set last qu

Key Takeaways Keyword optimization is a core part of most digital marketing strategies. While it is a pillar of good SEO, it can backfire if keyword cannibaliza

Key Takeaways Customer lifetime value (CLV) is the revenue a customer is likely to generate over their entire relationship with your business. In marketing, it’

Most advice on generative engine optimization best practices starts in the same place: find the prompts people are using with AI tools, track which ones give yo