📰 Adweek

According to some media executives, podcasts are the new day-time television.

AMC Networks officially changes its name to AMC Global Media ahead of upfront season.

As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnersh

The independent PR agencies join forces as an integrated marketing shop with AI at the core

The content production leader for Kepler Creative learned the marketing basics at world-class orchestras.

Inside the shift from fixed roles to flexible capabilities.

Following a new CBA, the WNBA's Season 30 campaign brings back GOATs like Sheryl Swoopes.

Having a good idea is the first step—these influencers and marketers know how to break through.

The meat snack company's retail media strategy underpins the launch.

After years shaping brands like Skims behind the scenes, Emma Grede has stepped into the spotlight as a podcaster, creator, and now author.

More brands are investing in original entertainment, but not all will succeed.

Marketing lead Sarah Choi on the evolution of yoga and building a fitness community.

KFC, Pringles, McDonald's, e.l.f. Cosmetics, Verizon, and more make up this week's most notable ads.

The same qualities that drive successful brand turnarounds also drive AI visibility.

The holding group behind Essence, Refinery29, and Afropunk named the former Netflix and Spotify executive to the newly created role.

Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.

Eater and Tasty are the latest publishers looking to capitalize on a growing appetite for food and dining brands.

S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.

As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working to

Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more m

In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two.

The best marketing pranks from Yahoo, Olipop, and more

Roberto Ramirez Laverde on Patrón Tequila's commitment to craftsmanship, transparency, and cultural authenticity.

Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.