SEO copywriting training: readability

Key Takeaways

the fourth way to improve reability on the sentence level is avoiding passive voice whenever you can because passive voice results in very distant writing so your text will get hard to read and if you find it hard to detect passive voice in your writing you can do the zombie check and by that I mean if you can put by zombies after the verb and it is still in okay okay sentence you most likely wrote a passive sentence but of course you can only do this if there's not already a b phrase in the sentence so in this second sentence on this slid there's already bios in the sentence so of course you can't put by zombies after that but sometimes it's just really odd to avoid passive Forest like in the last sentence on this slide