SEO copywriting training: keyword research

Yoast · Advanced ·🖊️ Copywriting & Content Strategy ·9y ago

Key Takeaways

Yoast's SEO copywriting training covers keyword research, focusing on longtail keywords versus head keywords, to improve search engine optimization for specific and targeted content.

Full Transcript

we're also going to talk about longtail keywords versus head keywords the longtail is the number of keywords that are more specific so you could have a keyword like vacation that's very very much a head term very non-specific term where people are searching for something but don't really know what they want to do yet and then you can be searching for um Hotel Santorini uh Beach and then you know that people have a way more specific search in mind and are probably way closer to actually booking that hotel than when they were searching for a vacation

Original Description

In this video, Joost explains the difference between long tail keywords and head keywords. Want to know more about SEO copywriting? Check out our training! https://yoa.st/3h2
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This video teaches the importance of using longtail keywords in SEO copywriting to target specific search queries and increase the chances of conversion. By understanding the difference between head keywords and longtail keywords, writers can create more effective content. The video is part of Yoast's SEO copywriting training.

Key Takeaways
  1. Identify head keywords
  2. Research longtail keywords
  3. Analyze search intent
  4. Create targeted content
  5. Optimize for search engines
💡 Longtail keywords are more specific and can lead to higher conversion rates because they target users with a clear search intent.

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