Yoast SEO for WordPress training - Metabox: Focus Keyword and Content Analysis Tab

Key Takeaways

[Music] you're now at the yo metab box the Yos SEO metab box has several purposes the most important reason for this box is two different type of analyses that us SEO does it gives you two scores as well a Content score and an SEO score let's start with the content score the content score tells you what you have done right and what you've done wrong in writing your text wrong is of course something that you can think have your opinion about but we've done a lot of research into what makes a text easy to read and we've translated that research into checks that we do on your content to see how you could improve your content one of the things that we found for instance is that long sentences are hard to read now we don't just tell you that 6.8% of your sentences in this case has more than 20 words we also ow you to highlight this result in the text above so you can click here and then you can scroll up and as you can see there will the sentences that are too long will be highlighted in the text so you can easily find them and fix them the same goes for all the other ones if you get a green bullet for your content score your content should be fairly easy to read which is also in indicated by the flesh reading EAS test which takes into account things like how uh difficult the word you use are now the second tab is the SEO score you put in a focus keyword in this case we put an SEO copyrighting checklist which is an article that we wrote on y.com even though I'm on my local development environment and we do an analysis of all the things that you're doing right and wrong for in terms of SEO we're talking looking at outbound links we're talking about how long is your text and what we think a text should be how long a text should be for SEO purposes we look at whether you have a method description or not now if you want to and write a method description you need to go here this is what we call the snippet preview this is what the result this page would look like in Google if you would search for this page and get here by searching for your focus keyword so SEO copyrighting checklist now in here we can write a messa description this is an article that contains an SEO copyrighting checklist as you can see it will bold it automatically and it will update immediately now it will also say no longer say you don't have a method description it will say now your method description is under your uh under what we would tell you to write because if you have more characters than you do do now you would get a two-line method description which looks a lot better of course your method description doesn't always show up but we have a lot of text about that as well there's more are though uh next to the content Ando score and if you go to the social tab you'll find that you can set a Facebook title description and image and a Twitter title description and image to determine how this page will be shared on the different social networks Twitter will fall back to the Facebook values which will fall back to the uh message description and other things you've set in the uh SEO and content tab we've also got an advanced tab where you can do even more specific Advanced SEO things like set a canonical URL change what this page will look like in the bre crumbs and a lot of other things go around play with it if you have questions either go to The Help Center or go to knowledgebase the Yos knowledge Bas on kb. yo.com good luck [Music]