Ask Yoast: how to rank globally

Yoast · Intermediate ·📰 AI News & Updates ·9y ago

Key Takeaways

The video discusses how to rank a website globally using Google Search Console and link building strategies, specifically targeting international audiences and increasing global relevance.

Full Transcript

sushi I probably butchered that sorry emails our website ranks very well in Sri Lanka however we'd like to rank globally we've already specified us as unlisted in Google search console on our facebook setup page seventy-five percent of the likes is from Sri Lanka could this be a possible issue well no probably because Google can't see most of Facebook and probably can't see where your likes are coming from but probably if that's the case a lot of your links are from Sri Lanka too so Google thinks that because of all your links that point to your site are from Sri Lanka it thinks that your relevant to Sri Lanka so you should get links from all over the world pointing to your site and say hey we and we write about Sri Lanka we have gotten cool ideas and that will help you rank and arrest the world what's probably also the case is that for your specific keyword the competition in Sri Lanka for that keyword might not be very high whereas the competition in the rest of the world for those keywords looks like they're related to Sri Lanka on vacation or holiday those keywords would get a lot more competition so you'll need a lot more links to rank well in the US and europe etc so you really need to start working on your link building and your PR internationally so that you get links from international sites pointing into your site and that will help you get better rankings all across the globe good luck you

Original Description

In this Ask Yoast we answer the following question: “Our website ranks very well in Sri Lanka, however we’d like to rank globally. We’ve already specified “Unlisted” in Google Search Console with the intention of ranking worldwide. On our Facebook page 75% of likes is from Sri Lanka. Could this be an issue?” Read more at https://yoa.st/3ha
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To rank a website globally, it's essential to build international links, increase global relevance, and target international audiences. The video discusses how to use Google Search Console and link building strategies to achieve global ranking.

Key Takeaways
  1. Specify 'Unlisted' in Google Search Console
  2. Get links from all over the world pointing to your site
  3. Write about topics relevant to a global audience
  4. Start working on international link building and PR
  5. Analyze global keyword competition
  6. Develop an international PR strategy
💡 Google can't see most of Facebook, so likes on Facebook may not directly impact global ranking, but building international links and increasing global relevance can help improve global rankings.

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