Ask Yoast: how to clean up old blog posts
Key Takeaways
Cleans up old blog posts using Yoast SEO principles to improve relevance and search engine optimization
Full Transcript
[Music] Hi, Ben Anderson emailed us at askjos.com asking if you have a company blog with a lot of old posts is very highly in relevance. Can you describe a good process to follow when working through them and what actions to take when it comes to SEO? It's fairly simple. You can go through all your old posts, and you probably should do this every year or so, uh, and look at each post and and decide, okay, is this still relevant or even factual? In that case, keep it. Or is this not so relevant anymore, but there's relevance to it, but it needs to be updated. In that case, update it or make a list and update them one by one or this is not relevant anymore or it has so completely changed that I should write something new about that. In that case, delete it. If you delete it, you have to consider what to do with the page that you've just deleted. You could either redirect it to another relevant page on your site if you have one or if you don't have another relevant page, maybe you should create one. If you don't have if you can't create a relevant page anymore, then either redirected to the homepage or serve a so-called 410 header, which is something that we make fairly easy to do with our Yost SEO plugin. Good luck. [Music]
Original Description
Ben Anderson asks:
“If you have a company blog with a lot of old posts that vary highly in relevance, can you describe a good process to follow when working through them and what actions to take when it comes to SEO?”
Joost answers:
“It’s fairly simple. You can go through all your old posts and you should probably do this every year or so, and look at each post and decide: is this still relevant or even factual? In that case keep it. Or: this not so relevant anymore, but there’s relevance to it, so it needs to be updated. In that case: update it, or make a list and update it one by one. Or: this is not relevant anymore, or it has so completely changed that I should write something new about it. In that case: delete it.
If you delete it you have to consider what to do with the page you’ve just deleted. You can either redirect it to another relevant page on your site, if you have one. Or, if you don’t have a relevant page, maybe you should create one. If you can create a relevant page anymore, either redirect to the homepage or serve a so called 410 header, which is something that we make fairly easy to do within our Yoast SEO plugin. Good luck!”
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