What is HubSpot? (2014)
Skills:
Marketing Basics70%
Key Takeaways
Explains the basics of HubSpot and its inbound marketing platform
Full Transcript
[Music] if you're a marketer today life is well interesting the world has changed customers are in control and you have to change the way you Market big time remember trade shows Direct Mail buying email lists well they're just not enough anymore turns out your customers are normal human beings and if your only way of getting their attention is to interrupt them with impersonal messages then you should probably get used to being tuned out so yeah it's time to put that Dusty Old Market Playbook to rest today it's all about attracting your customers through inbound marketing but inbound marketing you say that takes so much work SEO blogging social media marketing automation personalization segmentation it's a lot but that's why we buildt HubSpot the world's number one inbound marketing platform HubSpot gives you the software services and support you need to do marketing the right way all in one place now some marketers try to do this using a bunch of different marketing applications that gets ugly fast they spend a ton of time in money on complicated Integrations not to mention managing multiple logins user interfaces data sets support teams help centers account reps and of course a running supply of headache medication and here's the even bigger problem cobbling together different applications doesn't give you the full view of every interaction your customers have with you that means you have less data Roi harder to measure and you miss valuable opportunities for personalized nurturing bottom line you're getting very little return from a whole lot of investment HubSpot is different HubSpot gives you everything you need to succeed you can manage all your marketing activities group them by campaign and finally see your real return on investment across the entire funnel so think about it rather than jumble together a bunch of smaller less effective marketing apps why not trust your marketing to the powerful all-in-one platform right in front of you and hey more than 10,000 companies from over 65 countries can't be wrong with hubspot's award-winning inbound marketing and sales platform you will attract more visitors engage more leads and Delight more customers all in one platform with only one login one user interface one database and one team to count on for [Music] help
Original Description
Learn more about the software in a demo: https://clickhubspot.com/xxw
The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.
HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.
CRM
Align sales and marketing and stay organized with ease.
Marketing
Grow your traffic and convert more visitors into customers.
Sales
Skyrocket productivity and close more leads with less work.
HubSpot CRM gives you the power to manage all of your contacts and deals without messy spreadsheets or overcomplicated features.
But it's also the glue that connects our sales and marketing tools to give you incredible insight into every customer and complete control over your entire funnel.
Connect with Gmail or Outlook, and you can send emails, book meetings, or place calls from right inside the CRM, and log activity automatically as it happens.
Sync up HubSpot Marketing, and you'll be able to see which content leads are consuming and understand where they are in the buyer's journey.
The HubSpot Marketing Platform enables you to create, automate, measure, and optimize all of your online marketing in one place.
Create search-friendly blog posts, build landing pages without IT, trigger automated email campaigns and workflows, and personalize every experience with dynamic content that changes with a customer's context.
With HubSpot Marketing, all of this isn't just possible — it's easy.
You hate busywork and guesswork, so we made sales less work.
HubSpot Sales gives you a full suite of tools to scale up your sales without adding to your workload.
Put prospecting on autopilot, create and test email templates, know th
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