3 Persuasion Techniques To Use When Writing Sales Copy

Key Takeaways

you want to know the biggest secret to selling anything your product doesn't matter hey guys it's Alex and in this video I'm gonna tell you the number one biggest mistake that so many entrepreneurs make in their marketing and I'll share my three powerful copywriting methods for authentic persuasion so no matter your niche whether it be real estate or beauty or financial services or personal development or household items you can write more messages that make an impact and heads up guys I'm gonna get a little philosophical on you for just a hot second so I'm currently reading Joseph Campbell's book pathways to bliss and in it he references the work of German psychiatrist Karl Durkheim who says that within all of us is this infinite wisdom that makes anything possible and we're all physical manifestations of this literally we were grown from little seeds in our mother's wombs how crazy is that but then after we're born and this transcendent life energy becomes bound within us and over time because of mundane concepts and societal programming and local temporary tasks this life force energy becomes confined within us and we completely forget what we're truly capable of and this is why people tend to think in very concrete terms about what is actually possible for them we put ourselves in these little self-made boxes of possibility and we cannot see through the walls and this leads me to the number one mistake so many entrepreneurs make in their marketing and messaging you assume your audience believes they can achieve the result you're promising so you focus solely on selling your product but here's the thing you can pass your prospects over the head a million times with all the amazing features and bells and whistles and reasons why your product is better than anyone elses but if the benefits lie outside your audience is little mental box of possibility then none of it matters they've already decided that whatever you're selling is just not for them and this is the number one secret to selling anything your products are what your customers buy not why they buy them and because I know you're here to use the persuasion powers I'm about to share with you for good and not evil I'm just going to assume that what you're selling is truly amazing and will help people so let's just make that commitment right here right now to be the authentic Avengers of the marketing world I'll be agent Romanov which Avenger are you comment below and let me know and please no spoiler alerts about endgame I haven't seen it yet for reals though I truly believe that as copywriters our first job is to help remove the invisible walls that people have built around themselves to get them into that dreamer state that comic book universe where they believe that anything is possible where they transcend their limiting beliefs and open up to a whole new world of possibility not only so that they're better able to receive our sales message but so they can be inspired to transcend in many areas of their life this is when your marketing becomes valuable in and of itself and it feels so so good this is why it's so important to first know who your ideal prospect is and what their highest values are so you can be a stepping stone to help them reach their most self-actualized state and if you can do this you can sell them anything so think about it what value are you helping your ideal prospect meet is it freedom security love comfort confidence this will become the foundation of the hook in your sales message and it is everything you could have the eight other components of an effective offer nailed but if you don't have this one a persuasive hook you are Sol and of course there is a lot more that goes into writing compelling copy so if you're a freelance writer or an entrepreneur looking to scale your business with crazy good copy be sure to hit subscribe below so you don't miss a single marketing tutorial from me here are three methods for writing a more persuasive hook and opening your prospects mind to possibility the first method is through storytelling as I've said before we all have blind spots nobody has perfect self-awareness nobody can fully see through the walls they've built around themselves this is why it's often easier for us to believe in our friends more than ourselves or why it might feel like our friends believe in us more than we believe in ourselves studies have actually shown that we know other people their patterns their personalities and their potential better than ourselves it's crazy right so what's the best way to make your reader believe in what you're selling tell them a story about someone else or about you and your quest for a solution to a problem you've been experiencing and one that they're likely experiencing for themselves right now the story can be real or it can be fictional it doesn't really matter a story is a story what matters is that this story allows the reader to step out of their own doubts and criticisms your story needs to be believable and relatable enough so that your reader subconsciously thinks wait this could be me the persuasive message in a story based hook is you are not alone okay now let's move on to method number two science one of the best ways to expand your audience's beliefs is through trusted real-life evidence you can use science or stats or case studies that build trust and authority around the concept of your hook now I'm not talking about social proof that is something entirely different and is another very important part of your sales message later on the proof I'm talking about has to do with expanding beliefs for example if you're selling a meditation product and your audience just doesn't believe that meditation can help them it doesn't matter how much you try to sell your product they are not buying it but when you can share trusted real-life evidence you're immediately more persuasive like when Time magazine back on August 4th 2003 published a powerful study on the science of meditation and this is back in the time when meditation was seen as nothing but new-age whoo-whoo mumbo-jumbo a science-based hook is about proving the possibility and now that brings me to the third method of writing a persuasive hook supposition a powerful way to expand your audience's belief is to remove one of the biggest mental constructs of them all time so take your reader out of the present out of their current reality by speaking to them as if they are already experiencing the results you're promising with this type of hook you are inviting your audience to imagine - suppose they are already where they want to be you are speaking to their highest most self actualized self the them that has already taken that leap of faith so it's been said before that people often overestimate what they can do in one year and underestimate what they can do in ten so you want to remove any preconceived notion of time by speaking to your audience in the present tense as if the results you're promising are neither in the future or the past they are happening right now so a hook based on supposition is about assuming your prospects victory okay there you have it my three methods for writing a persuasive hook now can you see why I call it an S hook story science and supposition are the trifecta of persuasion you'll know you've hit the mark when your message is able to transcend your product and create a new expansive belief in your prospects mind and then you'll no longer need to try to sell you just well okay guys that's all I've got for you today please give me a thumbs up below if you found this video helpful and next up watch my tutorial on the nine component of a compelling offer yes a hook is one of them you can watch that video right here and make sure to subscribe to catch my video next week till then I'm Alex ciao for now [Music] find my face find my face focus on my face find my focus get my shoulder there it is boom hi