Copywriting Examples: 10 Brands With A Killer Slogan

Key Takeaways

have you ever read an awesome brand slogan tagline or headline and thought damn I wish I wrote that well here are 10 more where that came from hey what's up my coffee posse it's Alex and I am so glad you're here in this week's video I share 10 examples of brands that really nailed their homepage copy so if you're a copywriter a marketer or a content creator looking to amplify a brand or campaign through nothing but powerful and precise wording hit the subscribe button below for more copywriting tutorials and tips coming your way every single week now you have heard me talk about headlines before they are strategically written attention-grabbing statements written with the sole purpose of getting a reader to engage with you they are the very first thing a customer sees which is why they are the single most important part of any blog post video ads sales page or website your headline decides who stays and who goes who clicks and who keeps on scrolling but keep in mind that not all headlines are created equal they'll differ depending on the medium and the traffic source a blog post headline will be different than a landing page headline will be different than an ad headline you get my drift and in this video I'm talking specifically about homepage headlines your home page is the first impression you give prospects therefore your homepage headline is more about branding than it is about direct marketing the goal is to communicate what you do add value and build trust and credibility it's essentially your brand tagline or business slogan it needs to be precise personalized and provoking and the shorter it is the harder it is to write that's why to hone my headline writing skills I am constantly on the lookout for inspiration from top brands online I always get really excited when I come across a succinct and powerful headline or slogan that delivers a brand's unique sales proposition in as few words as possible as I like to say the right phrase pays so here is my list of ten brands that really nailed to their homepage headlines first up is notion notion is a collaboration tool that blends all of your everyday work apps into one their headline copy says it all with all-in-one workspace right plan collaborate and get organized notion is all you need in one tool in just four words notion managed to explain exactly what the product is all about and what's in it for their customer all in one workspace and their sub headline effectively communicates their singular benefit or high value promise they help you get organized it's clear it's concise and it leaves no room for confusion boom number two is Khan Academy if you haven't heard of Khan Academy before they are an amazing non-profit educational organization that creates free online tools and tutorials for students of all ages to learn at their own pace their headline for every student every classroom real results we're a nonprofit with the mission to provide a free world-class education for anyone anywhere that coffee doesn't only cover who it's for what it does and what it promises but also the companies why it creates emotional residents through inclusivity and empowerment it's for all students it's global it's free and it's highly accessible number three on the list is Squarespace the award-winning website builder that gives you a drag-and-drop all-in-one solution for anyone looking to create a website their headline reads look like an expert from the start our award-winning templates are the most beautiful way to present your ideas online what I love about this copy is that it hooks you right away with specificity social proof scarcity a sense of automation and great value and it does it all in like seven seconds award-winning templates that make you stand out and look like an expert as soon as you hit publish nice one Squarespace all right so number four on the list is none other than neil patel if you're a copywriter or a digital marketer and you're not already following this guy you absolutely need to be he is an award-winning author and the founder of marketing tools like crazy egg hello bar and KISSmetrics so it's no surprise that this digital marketing guru can produce some pretty killer headlines worth mentioning his landing page hooks you in straightaway with learn how your competitors rank so high and how you can outrank them this is a powerful headline coupled with a really cool feature that allows you to type in your competitors domain and see how you fare Neil tells you right off the bat what he can do for you piques his prospects curiosity and offers mad results in advance by adding so much value upfront he's guaranteed to turn his prospects into raving fans and ultimately customers alright so next up is thanks brands like thanks are a godsend it's a progressive company that has revolutionized the feminine care industry with its period proof underwear and guys keep listening because you can still learn a lot from this to their headline reads underwear made with period proof tech now in styles that absorb up to four tampons worth yes the fact that the brand has an amazing product that is providing relief and convenience to women everywhere is a total advantage but what it does so well in the headline is explain what the product is and how its innovative in very few words and the stuff headline doesn't just call out its competitor it calls out the entire tampon industry and also tells you that you can save costs save the planet and make your life so much easier I think that's a good one alright so our six worthy mention is lyft the ride share app that lets anyone with a car make some extra cash and carpool as a driver their headline reads Drive toward what matters followed by a very simple call-to-action sign up to drive with a giant rival like uber lyft decided to take a more creative and emotional storytelling approach in four words the headline isn't just practical but also authentic and in line with the brand's friendly personality because lyft is your friend with a car whenever you need one alright number seven on the is stripe if notion is your all-in-one workspace stripe is your all-in-one payment center this company is an online payment processing for internet businesses and offers a suite of payment api's that powers commerce for online businesses of all sizes they are as they so cleverly articulate the new standard and online payments we handle billions of dollars every year for forward-thinking businesses around the world this headline is fueled with authority they claim the title as the best software platform and they handle billions of dollars yearly they also employ good old social proof by calling themselves the new standard and online payments for forward-thinking businesses or in other words forward-thinking businesses use us so why don't you okay number eight is udemy udemy is an online learning and teaching marketplace with over 1 million courses and 24 million users mainly professional adults and students their headline reads focus on your future get courses that target your goals from just $10.99 ends August 8 at 11:59 p.m. Pacific time this headline manages to take off so many boxes yet reads quite effortlessly it assigns the reader a personal mission tells them where to find the tools they need and for how much and it gives the reader a deadline it uses empathy and scarcity and communicates an offer in what feels like a second copy that you to me okay and number nine on our list is Linkous blinka is a reading app that gives you access to the key lessons from over 3,000 best-selling non-fiction books in 15 minutes or less so think big ideas in small packages that's a pretty awesome us PE but what I love about the headline fit reading into your life key takeaways from the best non-fiction books in text and audio is that it speaks to the worldwide struggle of reading more books as everyone's New Year's resolution who doesn't wish they could actually read more and make the time for it Linkous then continues with just the solution for that get an entire book down in a fraction of the time by focusing on just the key takeaways so you can apply that wisdom instantly it's brilliant alright and last but not least our tenth featured brand is Canadian homey Shopify Shopify is monumental in the e-commerce industry providing a platform that has everything you need to sell online on social media or in-person they power over 500,000 online stores including Penguin Books Budweiser and Tesla Motors okay it's pause this for a second 2019 and you can order a car online that is crazy anyway Shopify headline reads build your business you've got the will we've got the way granted Shopify no longer really needs to establish what they do anymore because most people are fully aware of who they are but this means that they have more authority to play around be bold and offer broad promises they can be playful and cheeky without losing credibility you've got the will and we've got the way I mean let's admit us copywriters love a good wordplay okay guys there you have it those are 10 brilliant headlines by 10 great brands that hopefully gave you a dose of inspiration for your writing woes the key word here though is inspiration guys please do not copy these headlines we are copywriters and not copycat so give me a thumbs up below if you found this video helpful and before you go I really want to hear from you what are some of your favorite business headlines or slogans share them below and let me know and whether you're new to the game or a seasoned wordsmith if you want some copywriting exercises that you can start doing right away to turn your copy from good to great I share 5 super simple copywriting tricks in this video here and be sure to watch my video on how to write hot headlines you can watch that one right here be sure to subscribe and let me know if you love this style of video guys and I will definitely do it more often thanks for watching I'll see you next week till then I'm Alex ciao for now episode 27 like my age just kidding it's all even