3 Differences Between Content Writing and Copywriting

Key Takeaways

hey guys it's Alex and in this video I'm gonna share the three major differences between content writing and copywriting [Music] so if you're a freelance writer looking to start a copywriting business it is absolutely critical that you know the difference between these two art forms so you best know how to present yourself and find new clients on the flip side of that if you're an entrepreneur or a business owner looking to hire a freelance writer knowing the difference will make sure you hire a writer that suits your needs and let me tell you a copywriter is very different than a content writer they often have different styles tones techniques processes and even personality types so if you fall into either one of those categories whether you're looking to start a copywriting business or scale your business through copywriting make sure to hit subscribe for plenty more videos and copywriting basics coming your way but before we dive into the three key differences between content writing and copywriting I wanted to spell one gigantic myth and to be honest it's kind of a crock of I hear it all the time Alex I can't write my own copy I've never been trained to write correctly I didn't do well in English class and in school or in college and I just I just don't have that formal writing ability I'll be honest with you some of the best copy out there copy that I've read copy that I've written is actually super informal it's fun it's engaging this might blow your mind a little but there has been copy split tests that have proven copy written at a third-grade level actually outperforms coffee written at a college level it just goes to show we love information that's easy to consume that's simple and that gets the point across okay so with that here are the three key differences between content writing and copywriting okay the first key difference between content writing and copywriting is the purpose copy is written with the purpose of creating a sale so this might be a webinar script a sales letter of video sales letter or a Facebook ad anything that's written with the purpose of creating a conversion or sale content on the other hand is written with the purpose of creating engagement so think blog posts videos like I'm recording now Instagram post captions images graphics these are all pieces of content that are used to create engagement the second key difference between content writing and copywriting is Direction copywriting is extremely one-directional its linear its strategic its intentional and it ends with a singular call to action which is normally to buy or to opt-in a very good copywriter will write every single sentence in a way that entices the reader to read the next sentence they'll guide them through a buying experience with the end result of taking that most wanted response whatever that might be content on the other hand is very multi-directional it's like a conversation between friends there's tangents and sidebars and oh my god can I tell you about this and by the ways so think of a blog post and how it creates conversation and engagement there's often links to multiple different sources and locations and multiple different questions and calls to action included in that blog post so the third and final key difference between content writing and copywriting is the goal as I mentioned before coppy presents an offer so the goal of a good copywriter should be to increase conversion rate and ultimately increase revenue content on the other hand creates engagement and builds brand loyalty so the goal of a content writer should be to get more likes shares comments and add goodwill and value to your business now 1 is it more important than the other in fact every business absolutely needs both the more content and value you add the more brand loyalty you create the easier it is to sell so a content writer really makes a copy writers job a whole hell of a lot easier my advice to you is whether you're a Content writer or copyrighter stay in your lane hone your craft the more confident you are and what you do the easier you'll be able to find clients and present your skills in a really powerful way if you found this video helpful please like and share and in the comment section below ask your number-one most pressing copywriting question if I pick your question to answer I'll be sure to give you a shout out in my next video till then I'm Alex ciao for now my eyes keep watering why does that happen the fourth beginning like so intense