Free Copywriting Course: How To Write Marketing Webinars

Key Takeaways

webinars are one of the most powerful and personalized sales tools you can use keep watching to learn my proven formula for writing webinars that work [Music] what's up guys it's alex and in this video i'm gonna share the exact webinar outline that i use time and time again to create consistent and predictable income for me and my clients but first please remember that webinars are personal sales tools and should always be authentic and unique to you and your teaching style no one knows your audience better than you do so I've designed this outline to be a loose guide that you can follow to create an event that best represents your brand niche and product and if you're already doing webinars use this as a reference to improve your messaging and flow the goal obviously is to not have a bunch of cookie cutter webinars floating around the internet yes we've all seen them the goal is to create a unique and highly valuable experience for your piece got it now webinars are only one part of a killer sales funnel so if you're looking to start a freelance copywriting business or increase conversions in your existing business through crazy good copy hit subscribe below I release a new marketing or copywriting tutorial every single week all right now here is my proven copywriting formula for webinars I write my webinar scripts in 8 distinct sections as I go through them one by one I'll share the universal core message that each part of your webinar should convey these are simply guiding principles to keep in mind in case you ever get caught in the weeds and lose direction which is very easy to do on a webinar I've also time stamped each section so you know approximately how long each one should take and to keep things easy this webinar outline is for a typical one-hour webinar but keep in mind you can definitely have a webinar that's longer or shorter either way the timing should stay somewhat proportionate ok so the first section of your webinar is the introduction this should take about 5 minutes and the core message of your introduction is you belong here so you want to welcome your attendees and thank them for joining take a few minutes to say hello and encourage engagement this creates a bit of a buffer to allow more time for people to jump on the line before you officially begin you can encourage engagement by asking people to leave comments ask questions or write in the chat where they're joining from listen immediately creates really cool social proof when others can see that they aren't alone on the webinar and that people are joining from potentially all over the world so I'm dying to know where are you watching this video from comment below and let me know and here's a little secret the sooner you can get your viewers to take some sort of action any action the more committed they'll be to the entire experience you want active participants and not silent lurkers especially when it comes to the time when you drop your call to action even asking things like can everybody hear me type yes and let me know that's a great way to create fast engagement so after a couple of minutes of interaction you want to officially welcome everyone to the webinar then start off by listing three to five core benefits that they'll learn this is basically just reiterating whatever hook you've used in your marketing to get people on the webinar the goal is to simply remind people why they signed up to begin with and let them know that they're in the right place you do not want people guessing for long this is your opportunity to peak curiosity and overcome any initial objections that may cause someone to GTFO also be sure to mention the length of the webinar so people can plan to stay on for the entire thing lastly in your introduction you want to give people a reason to stay till the end one common way to do this is to simply let everyone know that at the end of the webinar you'll have a special gift waiting this will drastically increase your webinar stick rate okay now moving on to the next section your story this should take about 10 minutes in the core message of your story is you are not alone this is where you share your times of struggle what you've been through what challenges and obstacles you came up against and the straw that broke the camel's back or in other words what finally led you on a quest to find a solution your story is your one and only shot to connect with your viewer and don't be afraid to be real and vulnerable and live what you're sharing in the moment I strongly suggest you don't over script this section let it come through you organically with just a few bullet points to help keep you on track and be as specific as possible ironically the more specific your story the more universal because you want your viewers to view their living it with you your story then leads to section number three the discovery this should also take around ten minutes and the core message of your discovery is I can help you this is where you introduce the initial solution to your problem so what helped you and the struggle and what you'll be revealing in the next section and the best way to do this is through sharing the results you experienced after making your discovery this is also a great time to weave in any science or factual evidence to support what you're saying real-life evidence creates authority and builds trust I like to very briefly seed the program here too without mentioning exactly what it is or the price this authentically lets people know that you are in fact selling some things on the webinar and will save them from feeling ambushed when you do drop that CTA you can say something like my products that I'll tell you about a little bit later include some really powerful stuff that will help you do X but then quickly pivot to the free and immediately actionable tips strategies exercises etc that you're about to guide them through on the webinar and before moving on to the content section include some social proof like a testimonial from someone who experienced immediate benefits as a result of the free content you're about to share then you can move on to the meat and potatoes of your entire webinar section for the wisdom so this should take at least 15 minutes and should be the longest part of your webinar the core message here is here's how you get immediate results this is all about delivering on the promises you made in your marketing and adding real tangible value the best way to do this is through following a teaching framework like the five steps the three secrets the two techniques or by taking people through an actual experience like a visualization or a meditation or written exercise the goal here is to give results in advance we want the section to be crazy valuable but incomplete so it leaves people wanting more my favorite example of this comes from Frank Curtis so say you're in the dating niche and your product helps people build confidence and find a relationship to give results in advance on your webinar you say teach someone how to get their crushes phone number but then what what do they do once they have it how did they get that first date and how do they actually create a loving and meaningful relationship so you see solving the initial phone number problem actually created another higher value problem leaving people wanting more the content is still incredibly valuable maybe even the most valuable content you have which guarantees your audience will leave the webinar better off than when they arrived which should be the number one goal of any webinar by the way but it also gave them a taste of the result they'll experience if they decide to go all the way so think about the sequential problem-solving that happens in your business and how you can offer crazy good results in advance on your webinar the better results you can give people for free the more likely they are to buy from you so don't be afraid to share your good stuff trust me okay so next you can pivot to your next section your all-in-one solution this should take about 10 minutes and the core message of this section is I've made this even easier for you this is where you let people know that the results they've already experienced on the webinar barely scratched the surface of what you can actually help them with and that you've made it easier for them to get what they want you learned the hard way so they don't have to this is where you introduce your product your all-in-one solution give a brief overview of what it is and drop the first CTA this is your soft sell that will skim off all your eager beaver's who are already chomping at the bit because they're so blown away by the free content you just gave them next share some specific social proof about your product like testimonials social comments of a number of past students then go into a more detailed step-by-step breakdown of everything included and mention the specific benefits they'll experience with each part this section is about sharing the results your audience expect to receive when they purchase and sets you up nicely for the sixth section of your webinar the official offer this should take about five minutes and the core message of your official offer is here's what you get today whereas the last section is all about sharing results this section is all about communicating value so use price juxtaposition by sharing what regular folks have paid for a product or information like this then announce your regular price then give an additional webinar discount and include a reason why this is where you play up the scarcity and explain why this offer is only on the table for a limited time and if you want some examples on how to best use scarcity in your marketing watch my tutorial on the four types of scarcity I'll link to that at the end of this video so after you introduce your scarcity throw in another CTA and then drop in some more testimonials really testimonials should be sprinkled throughout your entire webinar where they seem the most natural finally share all that left-brain stuff like payment options your guarantee and delivery details and then add another CTA rate before you move on to section number seven what I call the FOMO booster at the most this should be about three minutes and the core message of this section is don't miss out the goal here is to further maximize the value price gap and add even more scarcity to make it a no-brainer for people to purchase right now this is where you introduce any limited time bonuses yes the good old but that's not all so list out your bonuses and include the benefits and value of each one then of course announce that they're getting them all for free when they buy now on this webinar you can let people know that they're only available for the next 10 minutes or for the next 100 people who buy whatever works for you but whatever scarcity you do use be sure to include a reason why so at this point in the webinar I like to give a shout out to everyone who has already purchased if you have that information like Congrats Alex and Canada I see you just purchased welcome I so look forward to meeting you you can also ask people to comment in the chat and let you know when they've purchased so that you can publicly welcome them this social proof is huge for anyone who hasn't purchased yet so after a little bit of interaction here you can drop one more CTA then move on to the last section the close the closes brief no more than a couple minutes and its core message is simple this is your last chance to wrap it all up recap the offer stack the total value now that you've added in all those bonuses reiterate the discount guarantee payment options and drop your final CTA so at this point your hour-long webinar is over so you can either thank your attendees for joining and sign off or you can open up the floor to some Q&A which is always a really really good idea think about it if they're still listening after your entire webinar and pitch and they haven't jumped off or they haven't purchased yet you know they are interested so take as much time as you need to answer these questions then lastly as promised don't forget this be sure to share the secret attendee bonus you mentioned at the beginning of your webinar for anyone who stayed on until the end you can share a private link verbally or drop a link into the chat whatever is easiest then drop one last CTA and finally sign off okay guys there you have it that is my proven formula for writing webinars if you found this video helpful please give me a thumbs up below and next up be sure to watch that video on the four types of scarcity you can watch that right here and be sure to subscribe for more marketing and copywriting tutorials coming your way very very soon until then I'm Alex ciao for now my proven coffee rod and phone okay