How to Get AI to Create Better Content

Key Takeaways

can say you know help me craft a prompt or a Persona or a system message anything you want help me refine this job description in a way that is concise and accurate and one little you know fun thing that I I tend to add to my prompts is like is there anything I'm missing from this and then it will sort of help you fill in the blanks too today I'm very excited to be joined by Dustin Stout if you don't know who Dustin is you got to know Dustin he is a creator and entrepreneur his later latest Venture is called Magi spelled m a a.co and it's an AI tool that combines the leading AI technology from open AI anthropic Google and others to help working professionals optimize their creative output using AI Dustin welcome to the show how you doing today I'm doing great Mike thanks for uh bringing me on always great to see you again and uh yeah super excited to have a conversation well welcome to the brand new show today Dustin and I are going to explore how to get AI to create better content and Dustin and I have known each other for a very very long time but Dustin what I would love before we get into today's content about how to create better content utilizing AI um I'd like to get a little bit of your backstory like how in the world did you get into AI start wherever you want to start yeah so I guess we could start all the way back at uh the beginning I mean I've always had sort of a knack and and a an interest in technology my grandfather uh on on my dad's side he actually worked for the Navy he was um what some might call a spy and was super into technology himself uh and I I just remember being in his basement a lot of times and he had all these gadgets and and like really cool looking technology uh from from that time period And I was just always fascinated with it so it's it was just a natural sort of progression that I was always kind of fascinated with technology it got got me into you know computers when you know the the computer Revolution came around and everybody started you know having desktops in their house and you know I got online and social media became like one of my Fascinations because I'm also an extrovert so it was kind of a natural sort of fit for me to get into social media and then that led to marketing and all sorts of other things but you know being a sort of a student and a uh just generally fascinated with internet and internet culture and Technology uh when AI came out I was just optimally primed I guess to be uh all over it and to be fascinated with it yeah so tell us a little bit more like um obviously we met each other I believe for the first time at Social Media Marketing world like way back in the early days and I know You' been you were coming there for many many years um but somewhere along the line your fascination with AI led to you deciding to start a business um and folks just so we're clear we're going to talk about Dustin business here but everything else we're going to be talking about today really doesn't have very much to do with Dustin's business and I just want to explain that because this show is a little different I am getting founders of businesses on here because I think Dustin has a lot of value to add but Dustin you decide to start a software company like hello tell us a little bit about the journey from how you got to marketing into software yeah so it was again I mean I think a lot of where we're at today as professionals I mean you can't anticipate where the world's going or you know what's going to happen things you know things are moving at neck break speeds and you know culture changes and so we kind of just follow the journey you know where it takes us a lot of times and you know I've been I'm grateful for the both the uh the highs and the lows that have led me to where I am today I mean it started as I was just a social media consultant I was a marketing consultant building websites and doing social media marketing campaigns content campaigns for for clients and so naturally for the last 12 years I've been in the internet culture and creating content online and specializing in doing that for businesses specifically for growing their reach and growing their marketing and what I found out very quickly is although I I was pretty good at what I did at least that's what people told me uh I was a great consultant but I'm a bit of a perfectionist so I'm the kind of guy that would spend 8 to 12 hours on a blog post or you know an hour and a half trying to decide how round the button should be on a website so that kind of a a proclivity doesn't necessarily lend itself to a scalability right so if you spend an hour and a half on a button uh it's hard to really scale that kind of a business out and really you know reach uh higher levels Beyond just your own personal effort so I found that I if I channeled that energy that that perfectionism into Building Products digital products in particular that can help many people at once that was a much better use of my uh the way that I thought about the world and the way way that I worked and so I got a digital products back in 2014 around the time that I started attending social media marketing world I created my first product which is a WordPress plug-in and then once I got that taste of digital products I realized like this is how I was built I was built to create products that helped a lot of people and uh so that just led me on a journey uh had a handful of other product ideas since that company that I left uh that first company I built and and exited back in 2020 and uh a couple of really massive failures uh between 2020 and 2020 three when I first started Magi and I think the the state of ai ai has been around for years and years and years way before chat GPT was a thing you know there were lots of products out there that were AI copywriters that us marketers were swarming all over you know the Jaspers the copy AIS and all the million copycats of those prod products but for me they always kind of fell short like there was something about them that felt constricting and and I I kind of narrowed it down to these these two aspects and the one thing was they were all predicated on templates right they they they had these libraries of like use this template for this outcome and it was sort of like a Netflix effect right first of all you have to go in and sort through these hundreds if not thousands of templates that somebody else crafted to have ai output something that hopefully looks like what you want it to be and so you were in a sense presented with the Paradox of choice the psychological principle that when we have many many choices we tend to just not be able to choose that's why we spend 20 minutes scrolling through Netflix and end up not even watching anything uh but then the other principle of like I have to fit my creativity and my goals and outcomes into somebody else's box somebody else's box that they predefined and pre-crafted and that might work from time to time but a lot of times it seemed to fall short for me but when Chan GPT was released into the wild it completely blew the doors off of those limitations you could literally just tell the AI this is what I want and this is how I want it and it would do it it was like magic right it was this like complete unlock it lowered the barrier of Entry you didn't have to sort through someone else's way that they framed their problems and fit them in you just tell the AI what you want and magically it produces it and so this to me as a content creator as a business owner having worked with many different businesses over the last 12 years I realized this is going to change the world and so I started using it prolifically and like any good entrepreneur business owner I immediately started finding the problems I go well why doesn't it do this or why can't I do that and you know all these quality of life things that make my daily workflows and the things that I'm used to doing producing um made it a little bit more unpleasant to use and so uh I set out to really solve my own problem and solve a problem that I saw a lot of business owners have that I've worked with over the years and I wanted to create a product that just allowed them to access all the plethora of AI tools that are being flooded in the market and allow them to benefit from all of them in one place and with with a more uh streamlined workflow uh tool that that help them to actually use what they want and and organize it and put it into uh standard operating procedures and things that they're used to doing and working with so so what is Magi then exactly and who's it for just to be clear yeah Magi is the all-in-one AI platform where it brings all the world's best AI models chat GPT Claude Gemini you know all of the AI things image generators video generators and soon audio generators it takes all of those tools that you would have to have a 100 different subscriptions to access and it puts them into one beautiful interface so that you can access them all from one place with powerful tools that help you stay organized and collaborate with team members so it's for mostly for working professionals people are doing real work in in a professional capacity and need AI tools to help them augment and enhance their work awesome all right folks um Dustin has do Dove in and by the way when did you found Magi remember so I started uh we actually just had our first birthday uh it was I started building it in uh late January of 2023 and then it was publicly released we had a short beta period I I kind of just went crazy and just built it in eight weeks start to finish and then uh our actual first public signup link was released on March 31st 2023 very cool okay so basically you got in within like four months of when chat GPT launched for the most part right I mean open AI been been around for a while but you started and you've continued to integrate all sorts of other powerful tools into this thing into this platform that you've built so um all right thank you for that story I wanted everyone to understand kind of what you've been working on so that they understand why what we're about to talk about next is so important so um we're here really to talk about how to get better output out of the AIS right how to create better content so um let's start by introducing what exactly um uh why marketers and creators and entrepreneurs should even pay attention to the concept of generative AI because there's so many that see it as a threat so what do you want to say to those who aren't sure about whether they should dabble with this concept of generative AI well I think one of the main reasons is if you've been working in any creative capacity for a period of time any period of time really you realize that your creativity has a limit you have a limit and creative burnout is an epidemic uh so I can say this confidently having worked with dozens and dozens of different businesses there was one point where I was managing I believe 12 different client accounts creating social media content daily for every one of those accounts and we were doing it across multiple platforms and so that means coming up with ideas regularly for Creative content for different businesses different genres different Industries and your creativity really get stretched and it's difficult to continually and regularly come up with content at a um at a high level eventually you're just going to get burnt out and all creative professionals have to proactively attempt and and try to prevent this creative burnout because it can be detrimental to your to your career you know if you start producing really poor quality work you know how does that reflect on you and how do you uh you once you've created a bunch of really bad work it's hard to recover from that so what I see AI as it's most valuable I guess skill is augmenting our own creativity not replacing it in any way I don't think in any way AI is going to ever replace us you know there's a lot of worry and a lot of concern that you know oh AI is going to take our jobs and that's really not true the the resounding wisdom of those who are deeply ingrained in Ai and understand the full limits of its capabilities and where it's headed we understand that AI is not going to replace you somebody using AI is going to replace you and so it's up to us to really use this technology just like any other technology that came in and augmented our abilities and our enhanced our skills enhanced our uh you know natural limitations it's just it's just a supplement to what we already have and without us prompting the AI and guiding it that the AI is use useless uh if you create any piece of content where you have expertise in it you'll know really quickly if you have ai generated that it has some limitations and it Mak some mistakes and you could probably do a better job but the value is that you don't have to start with a blank white page anymore so if I was still back managing you know a dozen different clients in different Industries this would be a huge help for me to not not burn myself out every single day I could use the AI to generate ideas to refine ideas and to come up with variations of ideas very quickly and without breaking a sweat I like a couple things that you said here uh well everything that you said but particularly you said something that kind of spurred a concept in me you know technological innovation has an advantage to those who use it right um when the automobile came out um it allowed people to go further faster than they could ever go before right um when somebody invented tennis shoes instead of sandals it allowed people probably to run instead of just walk right and if we start to think about like uh back in the olden days when people were using swords right eventually somebody figured out how to put a little teeny sword on the edge of a of a piece of wood right and allow you to have an arrow right I mean like you just think you just think so you could hunt at a bigger distance right and then eventually bullets inside of guns and eventually trains and planes and jets and eventually um computers in our pocket right that allow us to to take pictures and video where in the past we have to add separate equipment right so in the world of business and marketing and entrepreneurs all this technological innovation has always given an unfair advantage to those who adapt it to adopt it right but it's it's only as good it's only as good as as the use of it right especially when you're using something as um open open-ended as generative AI so this is a transition to my next question prompt engineering there's going to be people listening to this podcast that have no idea what that even means so why don't we talk about first of all what is prompt engineering and then we can eventually get into some of the limitations with prompt engineering yes so prompt engineering is this concept that you have to intelligently and and with great intention craft a prompt for the AI that elicits the the best possible outcome and so if you ask for you know something very simple maybe the AI won't fully understand what what it is you are wanting from it your your expectations and so like a simple prompt may not get you the best results whereas if you spend a little more time adding some context or adding some specificity to your prompt the AI will will produce a much better outcome and that is very much true and I think over the the course of the next five years or so AI will get much better at interpreting simpler prompts but in the meantime it's it's up to us to really give the best possible input to get the best possible output so the old adage is garbage in garbage out right the same is true with prompting AIS and getting it to produce the best possible content for you and that's essentially the the idea of prompt engineering and you know if you think about how you talk to a human um if you ask a human to write you an email about um artificial intelligence it's gonna if if the human isn't going to ask any clarifying questions it's just going to pick whatever it thinks is relevant right and it's going to Output what you want right but normally when you talk to a human there's back and forth right you're giving them a little bit more like AI as a concept is very broad right so the more you can work to prompt the human right if you're art directing a graphic designer it's the exact same thing right the more you can give them about exactly what you want the greater the likelihood you're going to get back what you were hoping for correct right and and most people like at a high level who have delegated any type of work tend to be very good at this I've I've seen you be incredibly good at giving your vision to staff employees contractors I've I've seen it you extremely good at giving them detailed explanations of what your expectations are and what the outcomes are um most people who are good at delegating have that communication skill and it it absolutely is a a skill that you can acquire and it's 100% how good are you at communicating what you want and so if you can think of that in that same aspect of I'm telling a human exactly what I want that human to produce if you apply that to your AI prompting you'll get much better results because these AIS they're trained to understand natural language and to interpret natural language um in a similar way that a human would and so yeah that's that's literally all we do is just think of it like a personal assistant a human being and the details that you give it it will take into account and it will not take into account details that you do not give it yeah and this is really important for anybody who's experimenting with generative AI if you give it a very simple prompt and you get a response that's completely off base and you just assume it's worthless and you walk away from it you're not going to actually be really you're going to have a you're going to have a h I tried it it's it's stupid it doesn't work right so so so how do we then um how do we best how do we get the best possible results from generative AI what do we need to be thinking about differently well I mean it's it's actually a little bit more deep than just you know becoming a good prompt engineer because being a good prompt engineer is one thing but the the challenge there is sometimes the AI still gets things a little bit off and you might notice that a lot of AI generated content sounds or looks like it was generated by AI because it's trained on vast amounts of data like just an unthinkable amount of data and it tries to filter your request through all of that giant pool of data right and it so it has this sort of language that it has adopted naturally and what you'll find is that language is very rarely the language that you might use it might not be anywhere close to your voice and so even if it gives you something something that's pretty close to what you wanted you still have to do all this editing and and you have to like change the word usage and restructure some of the sentences because it just doesn't sound like you so the next level I guess of taking it from Just prompt engineering is to understand how these AIS work and how they formulate their responses they they have this thing called a system message or a system a set of system level instructions think of it like a prompt that's given behind the scenes before the AI takes any of your requests that's what a system message is and in most cases the system message for the AI specifically for chat jbt we'll say is you are a helpful assistant so it's given this very generic system message instruction to to say you know be the best possible assistant which means it's going to be friendly it's going to say things like you know I hope this is well for you or sure I'll do that for you here's what I produce for you and it'll have all these little nuances but if you were to say be able to change that system message if you were to be able to focus the AI in say a area of expertise or a uh inform it of a specific writing style you would be able to get much much better outputs because no longer is the AI putting your prompt through these helpful assistant glasses you're then telling it exactly what glass to put on and what to filter everything through and that's sort of the next level once you understand prompt engineering the next level to get to the next place of even better output and even more accurate output to what you want and how you want it to sound that's the next level and you call this concept uh Persona engineering right yes we call these they're different terms I guess in the industry right now uh chat GPT refers to them as custom gpts or just gpts I guess but many other AI experts have referred to them even before gpts were a thing as personas or AI personalities or AI characters Mo most popularly though they're known as personas so what I'm hearing you say Dustin is that if you inform the AI to act as if it is a certain Persona or um basically it will it will um put itself in that role right and act as if it is uh like a doctor or an engineer or a marketer is that what I'm hearing you say right yeah or an expert copywriter or Hulk Hogan like one of my favorite things to do at the beginning when I was first using chat GPT is some people were saying like oh just prompt it to talk like a celebrity or to speak like a a certain person or or character that is well known and it's amazing to see how the AI actually does adapt its language and it's you know how it outputs things to to that character or to that personality um but when you put it at a system level you know it's one thing to prompt it it still has to filter your prompts through the system messages so you still get a little bit of a dilution of that instruction when you're telling it to take on a character or personality but adding it to the system message completely eradicates any potential for like diluting that prompt and so yeah you you see a lot of these other apps that started to pop up before custom GB were a thing where they were giving characters and personalities to the AI and you get so much better out outcomes from it okay so just so we're Crystal Clear um the um AI systems like Claude and Cat GPT have a system level role which is be friendly and helpful something along those lines generically right and we want to essentially uh a re-engineer or a program if you will the GPT uh the whatever you know the the generative AI solution to act in a certain way and we're calling that Persona engineering um so how do we start with Persona engineering like what do we even need to be thinking about well the first thing when you're engineering a Persona or you're engineering a GPT uh we'll just call them personas from here on out for clarity when you're engineering it you you want to have several things in mind you need to speak directly to the AI so it's a little bit different than a prompt in a prompt you might say do this do that write this write that but when it comes to a Persona to get the most effective output you want to speak directly to the AI again as if it were a person so really you want to tell it who it is what it does what the user is going to give it and how it helps that user accomplish its goal um so a prime example of that would be I have an expert uh copy writer Persona so whenever I need to write expert copy I I go to this persona and I activate this Persona and it the the brilliant copy that it comes up with is so good but the the Persona engineering is very minimal so I'll just read you what I have on Mine It starts with you are an expert copywriter you are knowledgeable about effective communication techniques and have the ability to use words creatively to persuade and engage the reader you help the user craft compelling headlines using concise and clear language and ensure their message is compelling and relevant to the reader so very simple again I said you are this you do this or you were knowledgeable at this and you help the reader with this outcome okay so a couple quick thoughts on this um are we just like if we're using chat GPT or Claud or whatever technology do we literally just enter this in and type this in and then the GPT I mean the uh AI is smart enough to change this role uh no unfortunately not so in a typical chat GPT conversation the AI doesn't have access to change its system message it's really just sort of an input output uh interface okay but you can create custom gpts now with chat GPT plus and it will sort of walk you through this process of like it's basically a chatbot that helps you engineer the chatbot system message um but there are apps such as the one that I created Magi which will just let you create a system message and just type it out and save it to you know a list where you can easily swap it in or change over to that Persona so different apps will approach that uh in different ways and with custom gpts it's through the interface of a chat bot that you do it you don't necessarily have as much control over it it's sort of kind of interpreting what you want it to do and how you want it to do it um and then afterwards I think you can go in and edit the actual instructions yourself uh but only after you've done the chatbot uh interface and sort of talk to it whereas some apps will just let you flat outright the system message yourself okay so um just so we're Crystal Clear open AI does have this option for anyone to create a what's called custom GPT I think it's called right correct and the key distinction between um I think what we're talking about right now which is creating these Persona engineering Concepts is that we're not just asking it to behave in a certain way we're asking it to interact in a certain way is this is this the distinction uh because I would imagine I could still say you are an expert copywriter and here's what you're really really good at and here's the copy and I want you to go ahead and create the output would that still work it just wouldn't it be a system level command yeah again you could do it in the form of a prompt itself okay but again the AI a system message is the lens which it views everything through so I see it's it's being filtered through a generalist um sort of prompt so you're getting this delution right if if you're starting with like the most general knowledge in the world and then having your prompt go through that it's it's going to dilute it in in some sense this is why you see a lot of people saying like why does Chad GPT add all these extra you're welcome and here's this I just want it to give me the thing and not give the pre and post you know Preamble so to speak um okay wanted to use better language and so for brands in particular if you have like a brand voice that you need to stick to this is incredibly powerful because it it saves you hours and hours of having to rewrite the content in your Brand's voice so you can specifically tell the Persona or or write the Persona in such way that says this is our brand voice this is or this is your brand voice you want to be talking directly to the AI your brand voice is this you use these types of words you use this type of language and the AI sees filters every prompt through that rather than filtering it through the generic helpful assistant so does this actually dramatically change the output it absolutely does yeah you you find dramatically different results from using system level prompts as opposed to just a a regular prompting okay so um Step One is we gotta we gotta um we got to decide what how do we even decide what we want the AI prompt to be I mean because I would imagine as marketers and creators there's we don't sometimes even think this way like do you have any any thoughts on how we can even figure this out absolutely so going back to the idea of you are delegating a task to a human assistant right or or you're Outsourcing uh something to a contractor so to speak somebody who's very good at delegation would give them a very detailed list of their their job title their job description their job responsibilities right so you want to think of the system message in that terms you are crafting a job description for an individual who's going to complete a specific task for you and so number one you want to have a specific task in mind a specific goal what is it you want this Persona to be really good at and number two just go through and and really be as intentional and thorough as you can in describing what that job is how that AI is supposed to respond to what you give it and and again just fill it with as much detail as possible the more you give it to sort of chew on and to filter things through the better the output is going to be this is a pretty meta question but is there any reason you couldn't use uh cat GPT to help you create these job descriptions and these you know all these abs can that's that's the wonderful thing about AI is that it really can you can say you know help me craft a prompt or a Persona or a system message anything you want help me refine this job description in a way that is concise and accurate and one little you know fun thing that I I tend to add to my prompts is like is there anything I'm missing from this and then it will sort of help you fill in the blanks too so yeah absolutely I've used used uh AI to create AI personas dozens and dozens of times and it really does help the refining process especially for you know one one thing that I created right away when I unlocked this this capability inside of Mages I wanted to create my own brand voice and I wanted to train the AI on my articles the blog posts that I've already written so it can help me write things in my voice already and so you you just feed it articles things you've already written and say read all these articles and then craft a brand voice for this author and that is uh has been extremely helpful to because it's great at summarizing it's great at categorizing it's great at identifying you know word usage and and language and you know putting your voice into a succinct set of instructions well and I know people that have messed around with creating their own custom gpts which I'm pretty sure is free but I'm not 100% sure it's free um but I know you can upload documents to kind of help the help the um custom GPT to kind of have a knowledge base right so I've heard of authors who have up loaded chapters of old books or workbooks or articles like you mentioned and then um I would imagine you could have that person essentially model um you a little bit right and if you you know how you mentioned earlier how we don't all have a lot of creative uh we're not always in the creative mood right well if we gave it our most creative content and said you are Dustin Stout you know what I mean and um you know I would imagine it would learn your creative style and then when you're not feeling creative you could go to your Dustin Stout Persona and potentially have it come up with creative ideas for you that are in line with all the other ideas right exactly right y That's fascinating okay um so what do we do let's dig in a little bit more specifically on like um applications here like how are you using this and how are some of your customers using this to actually make their job better like I would love as many examples we can talk through as possible yeah I mean first and foremost it's brand voice like we work with a lot of businesses a lot of agencies uh remarkable amount of agencies actually who they they either have a strong brand voice that they want to generate content with um keeping in mind that brand Voice or they work with a lot of clients and again going back to my history of working with different clients and different Industries one of the hardest things for a writer is to adopt a Brand's voice at least it was for me and a lot of the customers I've talked to so to to change your writing style and to like match that of the brand is really difficult so being able to create multiple different brand voices for each one of your clients or each one of your projects or each one of your businesses that is an essential it's like usually the first Persona people create is they craft that brand voice Persona uh another one we have in M real quick real quick on the brand voice thing are you feeding it examples of what the brand voice sounds like and if so like how many examples are we talking about here in many cases yeah if you have examples of stuff you've written social media posts web pages articles white papers anything that you can feed it to sort of help it craft that uh that style and match it the the better so you know a lot of people that's what they do they'll feed it these articles and then they just have the the AI summarize the brand Voice or the writing style into a succinct set of instructions uh other people don't have one they they they don't have content maybe it's a new business that they're forming and so they're still kind of creating that brand voice so to speak and so the AI is really good at we actually have a brand voice generator Persona that that I created to help Brands refine their brand voice and to actually do that from scratch uh a lot of other use cases are you know they have a brand book they have you know some very detailed things that they want and so they'll feed that brand book to the AI to come up with a set of persona instructions on the brand voice thing um let's say that you are working for the company and you've developed this Persona which is my company's brand voice and you write something could you um ask the Persona to refine it to make sure it is in alignment with the brand voice do you understand what I'm asking absolutely yeah yeah so sort of use it as a check and balance or as an editor and chief so to speak yes yeah I use that all the time so I'll have it generate so one of the great things about working with multiple different AI personas in the same conversation is you get to kind of play them against each other and that's one of the things that I really found a lot of use in and a lot of our customers are raving about is they maybe start with the expert copywriter Persona have it write some expert copy and then switch over almost like pulling another expert into the conversation to the brand voice say hey editorinchief of brand Voice review all of this and rewrite it so that it matches our brand Voice or tell us where in this it it doesn't match our brand Voice or tone so being able to sort of play these different personas against each other is a is another level of uh you know really getting the most out of it that that's really quite fascinating so that's okay brand voice you about to on to some other examples uh yeah so brand voice uh another one that I had a lot of fun with and sometimes I just want to write you know funny content so I created a stand-up comedian Persona uh it's one of my favorites uh it's very simple I I just say you are a stand-up comedian you make people laugh with your satire jokes humor you answer everything in a humorous way to cheer the user up use satire and make fun of everything the user says in a positive way so this is great for just you know having a little fun you know sometimes having a crappy day right we're entrepreneurs we we're on a roller coaster and some days I'm just like ah I need to vent and have somebody say something funny to to snap me out of it and so I'll pull up this standup comedian and have it you know tell about my day and have it I have to ask a question I'm sure is on the mind of a lot of people that are listening right now um chat GPT right now allows you to have all these different threads right and it saves them all on the side almost like they're almost like little documents but they're not really documents right um I would imagine and you can you can correct me if if I'm wrong that you could try these prompts with chat GPT it's just that it's eventually going to lose its Persona is that right or I mean like if you didn't have access for example to a tool like Magi or you didn't have access to custom gpts because maybe in your I don't know for whatever reason you just don't have it um would you would probably have to prompt it every time with all this information and this is this right versus just like explain that a little bit Yeah so there's actually two things you just uh identify that is a big problem with just using prompts outright so one thing people don't realize is the AI has a memory limit every conversation you have with an AI model whether that's chat GPT or Claude or Magi you will run out of the space in the ai's memory limit so to speak so think of it as a window uh you can only see within the window and anything that's outside that window you can't see anymore right the ai's ability to process text it works in the same way it can only process X number of characters in text and So eventually you know that conversation starts to leak out the top so to speak and with if you're using a prompt just a regular in chat prompt to tell the AI what it should do or what it should be or the language that it you use you give your persona instructions in that way eventually that prompt is going to leave the context window and the AI is not going to remember it so to speak and so your content will start to get diluted even further whereas if it's a if it's a system message a properly inserted Persona that system message never leaves the ai's memory it is always first and foremost added to the what the AI can see in the conversation um and and number two I guess we we did already cover this but you know it's the most important instruction so everything will kind of be filtered through that and you won't need to reprompt it and being able to save that Persona and access it from any new conversation or add it to any old conversation is definitely helpful because you don't kind of have to start from scratch all over again each time well and if we start getting creative Dustin and you and I are both creative you're way more creative than I am but I start thinking about all these possibilities like imagine I created uh my strategic advisor Persona right where whenever I have really deep things that I need to process I can ask it like you are a high-end business consultant right and your job is to help make strategy for businesses and and you know like your expertise are in these areas like uh growth and all these kind of things right then I could go to it as if I was going to a confidant and I could ask a specific advice and questions could I not absolutely yeah uh again filling it with as much context as you need for that given Persona is super helpful you can give it you know details about your business and you know details about you personally that it would just always be aware of and I actually have a business advisor Persona that I use really on the regular yeah I do um and and and how is it how good is it in your opinion it's it's you know it's not perfect obviously um and it does tend to you know once you use it a lot you find the kind kind of tends to repeat itself but for very specific questions when I have a new nuanced question it is really good at like helping me think outside of my own confines of how I usually think about things you know and that's really the the big unlock again going back to the creativity aspect right we have certain limits to our creativities we have certain perspectives that we've developed over time we have certain um experiences that have shaped how we think about things whereas the AI doesn't necessarily have those limitations and you know there in lies our strength and our weakness AI will never have our combination of unique experiences and talents but in the same way that means it could think outside of those typical thought patterns that we have and so you know something like a business advisor will be of great help in helping me think outside of my normal thought patterns um one of the things that we were talking about when we were prepping this is you can when you do this system level uh Persona engineering you can specifically ask it like um uh to ask questions of the users right can you talk a little bit about how that works yeah it's it's one of my favorite tricks um so when I don't really know what I need to prompt it with or what information I needed to give I I will straight up ask it like ask me all the questions you need me to answer in order for you to do this uh you know a great example would be um coming up with a brand voice right so uh I I didn't necessarily know how to craft a brand voice many businesses don't so I will say I said to the AI at the beginning I said you know I want you to help me with crafting a brand voice so you give it sort of the instruction at first and then I say ask me all the questions you need me to answer in order to craft a brand voice for me um and and that way you're you're you're prompting it to prompt you uh it's almost like it's almost like programming isn't it right you're you're giv it permission to ask clarifying questions which it will never do unless you tell it to do it right that's that's really important distinction for people to think about right and this is this allows it to collect more information so that it can do its job better right and I I'll give all the listeners a a bonus Pro tip so take it one step further and instead of saying you know ask me all the question instead of just saying ask me all the questions you need me to answer add this to to the end ask me each question one at a time I will answer the question and then you'll ask me the next question we'll continue this pattern until you have all the information you need now why does that have like a magical addition to it here's why every time you feed the AI another prompt or another answer it's continually getting smarter so as you answer more questions that's going to continue prompting you with new questions and that added context each time is going to make the ai's output better and better and better so the questions are going to get better and then thereby your answers are going to get better and it might think of some more questions based on your answers so by having a conversational list the AI at by default is going to want to give you all the questions at once in one output it's gonna give you a big list of questions and you can go through and answer them but if you use that back and forth technique you're actually informing and making the ai's responses and future questions even smarter and even more laser focused on what your outcome is this first of all is really really cool I mean like I learned a bunch of stuff today that I did not know and I'm sure a lot of our listeners are like really excited about this Dustin if people want to uh connect with you on the socials what is your preferred social platform and if they want to check out um your software Magi where do you want to send them yeah so I'm at Dustin W Stout on all the social things find me on your favorite one I'm there um and you can find everything find out everything about Magi at M a.co that's Magi doco Dustin thank you so much for answering all my questions today thank you Mike anytime