Content at Scale: How to Train AI to Create Great Content

Key Takeaways

what I also did was I went in and I wrote a document about my experience my professional experience things I like things I don't like um things about my personality um and then I've also got this document that kind of leans into the human side of me and you know what is important to me it's one thing to make it sound like me it's another thing to actually know me and share my stories and share my journey and my expertise and that has been the winning sauce to kind of bring all of this together today I very excited to be joined by Audra Carpenter if you don't know who Audra is she is a marketing strategist and AI trainer who's the founder of a tech Dynamics a company that helps businesses scale with AI marketing workflows she's also the founder of content Hub OS an app that helps you scale your content and she's host of the AI with Audra podcast Audrey welcome to the show how you doing today oh thanks so much for having me Mike I am so excited about this conversation I'm super stoked that you're here today Audrey and I are going to explore how to scale your content Creation with AI uh but before we go there tell me your story like how'd you get into AI oh my goodness um I guess like all of us that we doing some kind of service-based business when AI came about that um it was a very natural progression into to okay what is the next technology that we're going to bring in I started a marketing agency in 2009 so I'm not new to the industry any way I have been waiting for something like this for a long time um finally able to get better systems built for clients um better outputs better consistency and really start building ecosystems with the marketing instead of everything being so siloed and AI is just for me it's a Golden Ticket of what I can actually do now and bring some of these things that we've struggled with as marketers and um really just take those systems that we've got that are doing well and make them do really great so how did you start though but how did you start like yeah share a little bit about your journey into it like when did you realize that AI was going to be something important for you um I would say when Jasper came along so I got in in the early days it used to be started as convers Ai and then it went into um uh what was the next one Jarvis oh yeah and then it went into Jasper so writing back then um the those guys were super early to the market but they were really able to start carving out what this could look like for us and by being able to do that you know you you as a me as a strategist people that providing these kind of services we saw um the cool things that we going to be able to do and so dug really dug into uh Jasper and what it could do started building out Frameworks and like I said it was early so we were still very limited as to the results we could get early on it was really more work than uh benefit but those of us that were patient knew that it would continue you know once it was out of the box there was no going back and you know as open AI came uh things have gotten better and better and today we are so fortunate um I'm excited about all the small businesses that can actually finally get some systems down and get work done and grow products and services that maybe they couldn't do before because of a bandwidth issue so it's been cool love it so tell us a little bit about the actual services that you provide today um so the marketing Services haven't changed that much marketing is still marketing right we're just using different kinds of tools to do it um building funnels building websites we're still leaning into SEO a little bit even though we know that's going to change in the next year or so uh social media is still a big thing and I think if I had any takeaways of this stage of it where I'm at what I would suggest a business owners is to really lean into building that audience because now we all have access to the same knowledge and the same resources now not everybody knows how to use them yet so that does give us experts that have been around a long time a little bit of an advantage but there's still um a lot that they can do that also helps them build in some systems that they didn't have before so a lot of system building a lot of workflows taking tasks that they were already doing and then a finding ways can we automate this does it make sense does it save money generate more leads or sales and that's really where The Sweet Spot is right now perfect okay so uh for marketers listening right now and creators why should they lean on artificial intelligence to help them create content because that's kind of what we're here to talk about today what's your what's your message to those that maybe haven't fully embraced AI from a Content creation perspective okay sure so if we look at marketing kind of like a bicycle tire we have our product or service in the center and each one of the spokes is a different channel right marketing isn't just social media it isn't just paid ads there's a lot of different uh moving Parts when it comes to doing that effectively where where I would say as you start is start with where you're already winning you know what that system looks like you know how it works why it works how it's supposed to work that would be the best one I would say is okay this thing that's currently generating me money leads or opportunity can any part of that be automated and then I would you know do some research on that find out if it can if it can't keep doing what you're doing and then look at some of the other systems in your company or tasks within your company and say can they be offloaded into something that's more manageable that maybe doesn't free me up because I'm the lead genen person but it frees up my assistant so she can work on higher skilled tasks that I really need to get done and she doesn't get done or something like that got it okay so we're here to talk about about how to really scale our content creation process so where do we begin well I would say do you want me do you want me to go into the little experiment I'm running or do you want me to talk a little bit more into the content I mean well tell me more about the experiment that you're running okay so owning an agency as I mentioned earlier from 2009 I've always Ro uh played the role of second in command so I'm the person creating the plans uh developing the road maps building out the teams strategizing and getting all the pieces moving and then the owner typically will show up and say look at all these millions of dollars we made I have actually not spent a lot of time building a personal brand I have never ran an ad for any marketing in my company or for me as an individual I've never boosted content for myself now mind you I've done this for hundreds of clients but for me personally I've never done it and so I've gotten to a place where AI where I'm recognizing that as we evolve in the next couple years it's not going to be so much about our services it's not going to be so much about our products as it is going to be about the audience that we serve and the people that we've built in our little tribes or Community I don't have one of those so I thought okay I've done this for hundreds of clients I need to probably take a few minutes and start building this out for myself as a what 16e 177e veteran so chat GPT and I spent some time together doing some brainstorming as to the best way to approach this and I decided to kick off a challenge now mind you all my social media together I'm probably 20 25,000 again don't really promote don't really do a lot of kind of stuff and in all transparency I don't think I really found Lane there I felt like I couldn't go out there and just be another me too and I know a lot of um business owners feel the same way I'm not really on video I don't really care for that um that's not who I am I just want to sell my widget right so it's a little bit tougher to get a plan regardless of what we know what we need to do and what we actually do are two different things so I decided I was going to document where I'm at and try to build everything in public and be completely transparent how AI can lean in and help me do this right maybe remove the emotion or the head garbage and see if I could just let AI drive a little bit tougher when you're the one that typically drives but I decided to do that so about four weeks ago now I kicked off a plan to see if I could move my followers from the 25,000 to 50 ,000 in 90 days and I decided to start with LinkedIn I felt that business wise and the AI topic and marketing and that kind of expertise would make the most sense starting with that platform so put together a little plan now if anybody knows anything about me they know I don't take any action without actually having a strategy I mean that's just kind of a staple piece of life for me I need to have a plan so I start creating a social media plan and in all I really don't know how to write for LinkedIn not in my voice in for my content for my audience so we re re-engineer it the other way around I said okay so what does an effective post look like what is getting engagement what is moving the needle what are the algorithms doing how do we create the best kind of content and spend some time just really mapping out what a good LinkedIn strategy looks like how does AI fit in so I go to AI or I go to Claud this time and I say what would I need to create a training database for LinkedIn we map out all the steps in a spreadsheet what by the way what do you mean by training databases so people understand that oh that's that's a very good point so when you want a AI any of the large language models to write content in a specific way it's better if you provide them examples okay so if you yeah so if you think about the chat models they're just a big box of information and they're going to do their best to provide you the outcome that you're asking but if you give them a little bit of help of what an example looks like they're going to not have to look at that whole box and they're going to say oh okay she's trying to get me over here let's create some really sexy stuff around on those got it so that works well okay so let me just summarize where we're at so far um so here's what I've heard you say um and and just to kind of like bring a little structure to where we're at folks um we're we're talking about where do we start and we've been using audra's story as an example but what she said is like first you got to come up with a plan right because not everybody does that she does it by her very nature where she's strategic and she wants to have a plan um just out of C City on the plan what kind of things did you have inside your plan uh just so people maybe when they're planning some cuz obviously this is going to you know this is all going to tie together for AI but can you can you kind of give advice on what kinds of things someone should have in a plan if they're going to use AI to create content sure so I start with the goal okay what am I trying to achieve how am I going to measure it I mean it really goes back to our simple SWAT stuff that we were taught right but uh what is my goal how am I going to measure it and then what vehicle or tool am I going to use to try to achieve that and it can all all those variables can change if I'm tracking Revenue if I'm tracking likes if I'm tracking um product sales or content creation all of that would evolve based on what what am I trying to achieve with this action got it and then you talked about your target audience right and this is really important for the non-m marketers that are listening maybe creators don't understand that but how descriptive are you developing your target audience so that when you feed that into AI you've got that level of detail I actually went the other way around so the large something that everybody I I'm I go a little bit different when it comes to the whole prompting thing and the reason why I say that is I'm getting very good content being conversational versus having to go the prompting route and the reason I'm finding that I'm more effective doing that is because I I'm an expert in what I do so it's a very give and take conversation that I'm able to have I think when you're out of your realm of expertise you probably need to lean a little bit more into an effective prompt but if you're a small business owner and you don't know marketing but you know your industry talk to it I'm trying to get to this this is normally who buys my product this is normally what they do these are the questions they normally ask it will help you get there remember we're not supposed to we got to get over that we think we have to be the smartest person with the answer when we go to these things they Vex the internet you're not catching up Let It Go I love it okay cool so basically for those of you that are thought leaders you kind of know like UD knows your stuff and you can kind of just converse with the AI totally got that okay so this is going to be like the foundational stuff that we're talking about the next phase really is it sounds like the the research phase that you and I talked about when we were prepping when you were talking about this training database a few minutes ago um why don't you talk about why that's so important and maybe even like where we get you know uh context or examples to train the AI model okay well so if we think about it this way what are our Mo of operand mode of operation was before this we would create social media blog post content for any of our marketing channels based on our experience not Based on data for the most of us right I can't nine out of 10 of my clients over the last 15 years do not want to read the data right there's there's very few so the content that you're creating is not based on that so as I'm thinking through the research part of this I thought okay wait a second clearly let's come from the other angle because AI has access to what's working so I actually went to the AI and I said look I know you're an expert marketing uh strategist on LinkedIn you know what a successful post looks like you know what moves the algorithm and I actually built it the other way around which normally we don't do because I didn't have the data got it so so explain why it's so important to those listening to make such declarative statements to the AI like you are a blank who understands blank like why is that so important because not everyone in my audience understands why that's so important I would say the biggest thing is because I'm trying to put them in the right lane remember they indexed the internet I need them to lean into that little tiny expertise of being a marketing strategist on LinkedIn I've niched them down into their expertise so they can say oh okay wait a second we only want to talk about this got it I know lot of things but I only want to focus she only wants me to focus on this Okay cool so keep going with where you were going with that train of thought you are an expert in creating LinkedIn content maybe written posts and you understand the LinkedIn algorithm I believe is what I heard you say so um keep going I even back up just a second so what are so how do I measure success on LinkedIn well if I go back to my data if you are successful in LinkedIn you're probably measuring three three things follower growth again we're just at the beginning I'm not trying to sell anything my challenge was to grow my following so my follower growth my engagement and my comments that's it that's all I want to measure right now because from engagement and comments will also come the growth got it my Target and when you say engagement you mean um likes and shares is that what you mean because obviously comments are sometimes perceived to be engagement okay so how do you and what do you do with that do you tell are you telling the AI that these are the metrics you care about yeah okay good 100% so keep going okay so then once we've decided I have my goals I have a timeline right which is another one that's important how you know is it going on forever let's do a 30-day Sprint let's do a 60-day Sprint 30 days is long enough to know if it's working or not and then if you need to reassess and create a you know evolve your strategy so I would say set 30 60 day goals that's it then I would say then we said okay how are we measuring it with the followers likes and comments engagement type stuff and then originally I was going to start on all my social media what I found was it was too much again I'm trying to prove this out me doing it by myself with none of my staff or none of my other resources as if I was a normal person and didn't have um access to the things I have access to perfect because I can't sorry I can't tell people to do what I'm doing if there's too far of a gap between us okay cool so in this research phase um when we were prepping you were talking about how you I believe you told me that you had identified some really great content creators to model right talk to us a little bit about that okay so I got so what uh Claude suggested I do is to find some creators that are creating great content that's working on LinkedIn so I spent probably 4 eight hours going through different kinds of profiles on there and I didn't pick marketers I don't need to learn how to talk like a marketer I want to know what's working on the platform remember I'm second compared to what I'm trying to achieve using AI if you don't if you build it based on you the model is not reproducible you need to build it from Ai and then that model can be taken and applied to anybody so remember I got my I mean I still have my marketing hat on and I'm looking at scale and everything else but if we build it the other way around then you'll get much better results and not as biased so where did you find these people and like what were you looking for uh really I just started random so I would just spend a couple hours on there surfing clicking going into different Industries I've got about 10 different Industries my database has about a hundred different posts on it and I'll go into kind of what I mapped out on the on the spreadsheet itself but um I have fintech on there I have um coaches I have other service providers I have Venture capitalists um I do have another AI person on there but again I tried to pick people outside of my industry I don't want to be another me too I mean we have marketers we're some of the most competitive people out there you don't want to produce content just like everybody else so you always want to look outside of your industry for just a little different positioning marketing is marketing right a funnel is a funnel but how can you position it so you can stand out a little bit with all the noise that's out there when you were looking in all these different niches for Content creators were you were you looking for samples of content that seem to outperform based on like let's say they had 10,000 followers but this post got way more comments and shares so obviously there was something going on there like like help people understand how you once you found someone that you thought was creating great content how you decided which pieces of their content were going to be the ones that you were going to put in your spread sheet well so a couple things that I ran into one I I built this EX example for a buddy of mine his training data he went out and he got people like Gary vaynerchuk or Richard Branson right and those kind of thought leaders don't work because they could post crap excuse me not yeah because they have a huge following right because they have because they have a huge following already correct so you need like the B players or the high C+ players that are really creating some solid content have a decent follow in and are consistent in the kind of content that they're posting so I looked at things like um it there was nobody under I think 40,000 followers okay and they were up to about 300,000 followers um and what I would do is say I found a really good one in the Venture Capital space I would go look at who's commenting or who who he is following and then I would check out a couple of their people that person would lead me to the next person that one would send me over here and I really was just connecting the dots like I said it was more of a research exploratory and then also the content that jived with me right um You Do spend some time but the quality of the data that you're going to collect it's fire nobody could touch it it's so good is AI able to assist you at all in any of this part or is this kind of as of today kind of a little bit of a manual process this this portion here to start it was manual so I went out and I so I created a Google spreadsheet okay on that had uh which I'm happy to share with anybody if they want the Kickstart of it but what I had was uh the category the audience uh the uh intentional message kind of like the summary what was the gist of it the actual post the link to the Creator bio how many likes how many sh uh comments and then a link to the image real quick on the post on the post was it a link or was it the copy of the text in like a cell you understand the copy of the text okay that's important to know okay exactly the way it was with Emojis with spacing the whole thing all I did was copy and pasted it okay cool so okay keep going I love it okay so then but the only thing I filled out was the actual post the date how many likes how many comments and then the links to the creators and if there was an image because then I gave it to Claude because again she's been claude's a girl for me for some reason she's been instructed exactly what we're building and what my goals are right so she's got the layup and then I would post just or I would copy just the post to her she did the rest of the work so she told me the category the target audience the messaging blah blah blah blah blah and gave me the rest of the data okay I love this beautiful I love this okay so let's just we're gonna get technical here for a second yeah we're using a cloud project yes or no I do okay so inside of the cloud project presumably you've trained Up This Cloud project to kind of understand the objective right and you've told it all all the stuff that we've talked about and and you pasted in the actual posts not the spread sheet is that what I'm hearing you say correct we needed to fill out the spreadsheet first yeah so you've you essentially In This Cloud project they've said hey probably you're you're really good at analyzing LinkedIn posts and Discerning these things right like what's the topic that they're talking about what's the blah blah blah blah blah okay audience right C audience and category so then you're putting that back into your spreadsheet and then how many rows of data are you collecting here before you I have 100 a 100 okay do you recommend everybody have that much Claude recommended 150 and I and I told her sister I'm done see what you can do with this okay so um so once you've got all this data in a spreadsheet yes and Claude is helping you populate the spreadsheet you've got this really big Google sheet now what are you doing with this Google sheet like what's the next part of the process okay so the first expectation here was I was actually going to build an open AI trained fine-tuned model the custom GPT basically right right but on the API side okay got it okay yeah so um I get all this data hours you know by this point I probably got two days of work in here hours of work I go to upload it to chat GPT and it won't take it why it won't take it and it won't take it and I'm like Lord help me so had to do some more back and forth with chat gbt to figure out why well no to self no to you guys when you build your own um fine-tune model again M I would say it's a step or two above a uh GPT right it's it's really on the developer side and you get a lot more control there they only want three Fields the user field the messaging and the system system yep so it would not take all my data oh fascinating so I had to I created another Clon the spreadsheet removed all the rest of the stuff and just showed those three categories and then it up uploaded and it was able to take it here's the challenge though I don't have as much control over it the output not sexy it just was not it was even with all that data the output was still as if I just went to the retail window and typed it in so what did you do did you did you end up going creating another Cloud project and uploading the data there or what did you do I kept it in the project okay so now I just go in there and I say okay today we're going to write a LinkedIn post about AI Automation in customer service please refer to the training data okay so just so we're clear just so we're c i cuz I think we might have skip this step um you did at one point take your Google sheet yes did you connect it to the project or did you or did you upload a CSV file I actually just downloaded a PDF and uploaded it to Claude now it did take a probably 60% of the memory got it but uh yeah so it's all attached there now so and just just just because I've done this before um there are other ways you could do this potentially right like you could um like you can make each article potentially into a PDF but the problem is that it's not going to necessarily have the categorization and all the stuff right um I've taken huge CSV files that had like um customer testimonials in one column and then another column it had the name of the customer so I I know that you probably could with Claude export this as a massive CSV file but somewhere along the the line I think did you ask Claude to do a little reverse engineering on what makes a good article given all this data or did it just know do you understand like you have hundreds of Articles now in the spreadsheet right did you post yes yes yeah hundreds of posts I'm sorry I call them articles but hundreds of posts inside this spreadsheet did you ask Claude to like analyze it and look for common threat or did it just intuitively know what to do with all this data no it knows what to do and here's the sexy even better thing about it the because we categorize them so I may have out of those hundred I could have 10 of those or howto post 10 of them are mindset posts I mean I don't have that many but so I can go in and say I want a how-to post look at the training data here's what I also noticed that I I don't think I've ever paid attention to me personally going through and reviewing all that data I saw the Frameworks and the structures of all these posts are and I have to tell you they're they're nothing mindblowing the content is not wow I read that and my life has changed they're leaning into what the algorithm is rewarding they're leaning into what is a successful post it works right now three months from now LinkedIn may start rewarding something else what I found was I try to use that same workflow that I'm currently doing with LinkedIn on Facebook it doesn't it's not the same and it doesn't get the same results that from the growth that I'm seeing on LinkedIn so stupid you could apply this very same methodology to any platform though right presumably corre you could go any T I'm already building Twitter I'm already correct yeah so you could do this on Facebook you could do this on which really cool I I really like that okay so so far let's just summarize where we're at okay we started with kind of a goal or objective of where we want to go and in your case it was doubling your your number of uh your audience on LinkedIn and you had already in mind what your objectives were and what you wanted to measure you went out and you did a lot of research on your own to kind of find high quality data to build this database this this training database as you've referred to it right and you've used AI to help um essentially analyze each of these pieces of content to provide labels for lack of better words on each of these types of content and then you pulled it all together uploaded it in this case into Claude and um what did you do once H like I think there's a step I want to ask about which is how did you now ask Claude to create content and how did you make it sound like you you understand where I'm going with that like how did you let's talk about that a little bit okay I do have uh brand voice guidelines okay and um so I just uploaded that with the training data um I also went a little bit further so there's one thing about getting your brand voice which I know a lot of business owners run into because they don't they don't publish a lot of content somebody else is typically writing the blog post or posting social media from the brand voice meaning the company voice not the individual ual CEO or CFO or or CMO even for that matter but um brand voice I think only gets you so far what I also did was I went in and I wrote a document about my experience my professional experience things I like things I don't like um things about my personality um and then I've also got this document that kind of leans into the human side of me and you know what is important to me it's one thing to make it sound like me it's another thing to actually know me and share my stories and share my journey and my expertise and that has been the winning sauce to kind of bring all of this together um if you go to my blog and read my content and I don't I just relaunched it that was part of this rolling out the brand thing um I I have it has found my voice it sounds like me anybody that personally knows me wouldn't a very hard time saying I didn't write that okay so any tips on how to collect this data for people that don't really know how to do this have you learned anything in the process of making this these documents um that are kind of all about you and your stories and your life I would say the easiest thing would do be is pop out your phone and talk to somebody about it have somebody sit with you a mother a friend a cooworker um just somebody that can interview you essentially you could ask AI to do ity couldn't you% you could use chat GPT advanced voice mode right and you could give it a prompt that says I want you to blank interview me to to um what are some of the things we should ask it to do help me tell my story yes and and ask me as many questions as you can about my work and about my personal life and the things that I'm working on and then when you're all done you could copy and paste that couldn't you right into the models right I would say to make it a little bit more organic use the voice mode yes do it on your phone if you don't have a microphone but use a voice mode because it feels a little bit more conversational and you're not going to feel like trying to type it out like a letter versus how you actually talk yeah the advanced voice mode which great is it will transcribe everything it asks you and everything it tells you okay so um we're now at the point where we're inside of our llm let's say in this case it's Claude um and let's say you want to write a post like what's your what are you asking it to do what kind of what kind of insights are you providing it in order to write a post about whatever is in your mind it's like five minutes if that it's like two minutes so I typically log in Hey sister today we're going to write a post on XYZ um so you could write a post about you appearing on Michael Stellar's uh podcast for example it that's all I have to do that's all you say that's it yeah okay cool and does now there's a couple other variables I haven't shared with you yet pleas go go there okay so besides doing this stuff which all of us can do there's no excuse if you need help reach out I'm happy to fill in any gaps that you feel like you're missing I'm a little bit more I'm already in the automation building these baby agents and leaning into that quite a bit so I've taken this workflow and built it into besides claw and besides using it in open AI I've built in an Automation in n8n with which is an automation platform a little technical so I wouldn't say suggest a start there wait just n the number eight and then n is that what you said correct okay keep going listen um think um a developer tool kind of like zapier or make.com but even a little bit geekier um and then also I'm using a tool called uh relevance AI which is very good for building agents and inside that agent I've built a fine-tune model so I also took my spreadsheet and uploaded it there into relevance Ai and then I built in a couple of workflows so I had so I mentioned earlier I got my 10 creators well they're still posting content I don't want to go scrape it so I built a LinkedIn scraper that follows those 10 people takes what the they've recently posted brings it back and loads it into my database so after I built it the first time I don't have to build it again okay so a couple clarifying questions yes so okay you had 10 craters and presumingly you had 10 pieces of content for them is that how you got to the hundred I don't know if I no I mixed it up but okay yeah some could have five some could have eight whatever talk to us a little bit about relevance AI a little bit more because I think that's kind of the cool thing that maybe these people don't fully what tell us more about what that what that can do cuz I don't think I've ever addressed that on the show okay so relevance AI is how would I explain it a retail model for you to get in so they do the heavy lifting in the background and what we do is think of a workflow that you want to get done so if we go back to this LinkedIn thing I need to do a couple different things excuse me I needed to update because those creators are still creating new content so I need some kind of tool that's going to go out scrape LinkedIn bring it back put in the database so now I have access to it what else do I need it to do well I want it to write the LinkedIn post so besides Claude I can actually have relevance AI write the post schedule the post and then actually send it so there's more so think of it just a workflow as you're building workflows on anything regards what tool you're using think through the physical steps of what needs to happen and then it'll make sure that whatever you're building uh is connected where where these workflows break is where you've not thought through all the pieces or the actions that need to happen to make that workflow work I I'm looking at their site and it looks like they've already got agents or functions for sales marketing customer support research and operations does that mean they kind of have pre-built um for lack of better words agents that plug-and play is that or do you have to build they do have some um the one I'm talking about um I got pieced together from a bunch of other people that were are doing I'm in a a ton of AI automation groups so I typically will learn from there but yes they have quite a few offthe shelf things um that'll at least get you started and start thinking through what agents are so just to clarify those that are are kind of listening to this we have workflow which you are the driver you say do task one 2 3 4 AI assists by following directions agents excuse me will be the other way around where we say here's the workflow now you go do it without my instruction I see now we're getting closer sorry I got allergies we're getting closer to that but we're not quite there yet the output unfortunately is not consistent and you know as a operator and these other new tools come out with the large language models we'll get closer but we're not quite there yet okay so just to help us um understand like first of all the journey we've been on is we built this inside of an llm which is mostly clawed at this point and then what we've done is it sounds like we've got a bunch of different AI agents that are doing different parts of this so where can somebody and what I heard you say is you've got a AI agent that can go out there and like do the research and keep updating um kind of like the best practices for the data set right what other agents are you using in this context for for the content side of things oh just for this one uh well so in n8n I've built a it's kind of an agent they're calling it one but to me it's not like a true agent where I've connected Claude so I use a tool called open router which which is probably open router is a dashboard where you can uh instead of me getting an API key from open Ai and from Claud and perplexity and Gemini using open router they're a dashboard where I can access all of them okay cool and so all I do is use the open a open router API key and then I could pick whatever model I want doing whatever I want inside there so my research I have perplexity due my uh product descriptions I can have open AI doe my blog content I have Claud right I mean and I can mix and match whatever I want without having to go in and change those modules uh individually talk to us about um talk to us about the other agents because I could tell that that you're using agents in other ways like let's let's keep going like what are some of the ways you're using agents right now uh let's see here so inside so Mike had mentioned the content Hub now here's what I want you guys to think about everything that gets done and marketing is my Lane so I got to lean into that but everything that you're trying to get done what are the steps I'm lucky that this is a superpower for me because I am a step person I can typically map out every single thing we want to write a blog post what goes into a blog post well I need a title I need an excert I need internal links external leaks keywords I mean the list right start with a list of what goes in to make that one piece of content happen then you could say okay well what does our workflow look like now map that out okay how does AI fit into this I think I'm getting such winning success right now is because I'm leaning into the stuff I was already doing instead of trying to figure out how to make AI run that stuff and completely go against what I was already doing that was working and once you kind of do it that way then you'll realize ah it's just a tool does it help here no does it win here absolutely integrated in so I've uh I've built automations for slack for you can record on your phone a voice message slack transcribes it dumps it into Claude Claude writes a transcript for my AI with audre podcast that goes into 11 Labs that creates a podcast episode episode with my cloned voice that's downloaded into my podcast player I'm done I mean so there's so many different pieces that we can connect together that really will make our lives better and consistency and better results Audrey this has been a really fun um exploration and I know we've just scratched the surface of your wisdom um if people want to connect with you on the socials what's your preferred platform and if they want to check out your products or Services where do you want to send them I am just audre Carpenter on any of the platforms so whatever your drug of choices you can find me there and then my website's Audra carpenter.com so and what about this content Hub thing that you were talking about if they want to learn more about that oh so it's built and it's beautiful I need AI to get a little bit further where I have some control over the output so just just to kind of wrap up you know close the loop on the LinkedIn thing yep I've got it to a place where I've had huge growth my comments are more than I've ever had in the 12 years I've been on LinkedIn um I got invited to be on this podcast I got invited to speak at two events and this is just this little tiny thing that from the work that I've been doing on LinkedIn so it's working so it's worth the effort that it's taking to set it up um the content Hub I need to be able to consistently get these kind of results no matter what industry they're in and when you set up an automation you don't get to change the prompt as you're running through it so I got to nail that part of it then the content Hub will be you'll be able to take one piece of content and do all of the assets one blog post it'll write it'll create the email the social media the YouTube script the reals post it or schedule it post it and then go into a system to redistribute it it's all built it's beautiful love it Audrey Carpenter thank you so much for coming on the show today oh Mike thanks for having me