Why use the WordPress block editor? | Block editor training

Key Takeaways

hey you made an effort to take this course so we assume you're serious about publishing online whatever your nature focus whatever you're trying to sell or tell you have one thing in common with all the other online publishers you want to be found people should consume your content otherwise why publish if you're not reaching anyone you might as well shut your faults in to its reach Runk being found is not even enough in a perfect world people should want to share retweet and repost what you publish in this video we will explore the hallmarks of high quality content and the role of the block editor in creating such content do you know what gets most of the views useful content content that solves problems and answers questions when the reader does not need to look for anything more besides your article because you explained everything so well that's when you know that you've done a great job we are talking about much more than simple writing here we are in a new territory called publishing resources the objective of resources isn't to convince people to buy or acts in a way we want them to instead the goal is to make something useful you have to genuinely help your audience and provide them with the best answers why because you are playing the long game you don't want to convert a few clicks into a quick purchase you want to reach an ever-growing dedicated League of followers the quality of your content should be so high that people want to bookmark it share it and reread it whenever they need to so how can you reach these high goals you start down the usual road with three research checking the competition and detecting their weak spots can be useful see the gaps that your competitors left and think about how to fill them maybe they left something unexplained or dire text is not well structured you can use all the shortcomings to build something better for the next step you will need to upgrade the usual SEO mindset instead of trying to rank by writing with keywords in mind you will need a different approach writing for the audience should be your guiding principle we don't just mean that your copy will need to be readable clear and concise discovering what questions your audience has should also be on the top of your list only then you can start thinking about how to formulate the best answers that will help your audience once you get all that data you can start writing again when writing you will need a widening of the horizons instead of just focusing on the quality of the text you also need to start thinking about its structure its look and its feel ardour elements that would be look better in a table or in a list or in a graph what kind of images will you need to use can video help you convey your message better you might end up writing long-form content producing videos creating an interactive tool or some combination of these whatever you go with there are two benchmarks of high quality content it should be user friendly and the quality of the text and the media you use should be sky high but what does user friendly content even mean to start with you should make sure that each section of the post is divided with logical headings and subheadings don't forget to also add whitespace within and between paragraphs when necessary you should put information in bulleted lists tables or use graphs of course adding appropriate high-quality images videos and other media is also essential finally you will need to check that your media loads fast and that it works well both on well and desktop when it comes to high quality writing there are also a few key things you have to consider as obvious as it may sound it is crucial to have flawless grammar and spelling the language you use should fit the audience however generally short and clear synthesis are preferred and try to keep the paragraphs short as well most importantly the content should provide new original and trustworthy information that is why you will need to do the research and remember to always give credit to the sources use by linking to them ideally your content should be organized and written in such a way that it is immediately perceived as useful and unparalleled here's an example on our site we have a couple of ultimate guides on some crucial SEO topics let's look at the guide on structured data first - ease navigation this article contains a table of content in the form of questions at appropriate points in the texts there are some boxes with additional information and there are also plenty of useful images that serve as examples some of the images are highlighted and edited for a search support where necessary information takes the form of a bulleted list and the text also contains plenty of links to other external resources all of these elements combined make the post standout with its details its quality and its usefulness this is not a quick read you'll scan on the train and forget about it until dinnertime it's a resource it contains information that you can consult anytime you need to refresh your memory on structured data so your book market and then if someone asks you about structured data you can share the link creating that kind of content requires effort research and time but it is worth it over time this content will be what drives traffic to your website what we've told you so far about the kind of content you need to publish not new what is new is that now with the block editor anyone can publish high quality content whether you are a single person writing from your bedroom or a copywriter in a fortune 500 company it doesn't matter with the block editor it's easy for both big and small budget websites to compete side-by-side because with the block editor you can create the kind of resources that we just talked about the block editor allows you to combine media and text to create rich content and with it it is also easy to make the content user-friendly both for mobile and desktop if you're used to just writing you might need to start thinking differently ideally you will need to work directly in the editor working in that way will enable you to see and adjust the structure of your content as you are writing it the editor environment will help you think about the elements structure design layout and flow of your writing otherwise it will be hard to produce a high-quality resource if you add the structure of the content as an afterthought you will need to consider your words and how you present them in parallel writing and creating posts and pages with blocks in mind will give you a ticket to the future that is already unfolding let's sum up you came this far you took a course and you're ready to learn how to make the best of the block editor that already gives you a head start ahead of your competition you now understand that the block editor can make it easy for you to publish resources that can boost your traffic in the next videos we will no longer just tell you how easy and useful the block editor is we also show you how it works in practice you