Why This Ad Doesn’t Work (Can You Spot It?)
Ad Copy Breakdown and Rewriting Tips
Want more help with copywriting, marketing and email marketing? Explore My Programs ►►http://go.copyposse.com/917
In this video, I’m breaking down a real ad that’s making a deadly mistake. Then, I’ll critique 6 rewritten ad submissions from my community – revealing exactly what works, what flops, and how to turn any boring ad into a scroll-stopping, click-worthy winner.
By the end of this video, you’ll know how to write ad copy that hooks attention, sparks curiosity, and actually gets people to BUY.
WHAT YOU’LL LEARN 👇
✅ The #1 mistake most ad copywriters make (and how to fix it fast)
✅ How to write hooks that make people STOP scrolling
✅ The difference between features vs. benefits (and why it matters)
✅ Real-time critiques of 6 ad rewrites submitted by my audience
✅ How to make your copy speak directly to your ideal customer avatar
✅ Practical tips to turn “meh” copy into HOT, high-converting ads
TIMESTAMPS 👇
00:00 Introduction
01:24 Why this ad doesn't work
03:52 Rewrite #1
05:30 Rewrite #2
07:07 Rewrite #3
09:01 Rewrite #4 (yep, I'm calling you out 👀)
10:36 Rewrite #5
12:46 Rewrite #6
***
🎥 OTHER VIDEOS YOU MIGHT LIKE:
https://youtu.be/v_YQ5M3MEro?list=PL56Rdybt5tTQJNtkHwc6LprEuBsKehGOr
https://youtu.be/_VWqiN9EBuo?list=PL56Rdybt5tTSCym5jo410eGQGsQTuxnZI
https://www.youtube.com/watch?v=vC_LEc8pGp8&list=PL56Rdybt5tTT6PDsKJ2tR1G_CMfkuo0yQ
***
⚡️ WHO IS ALEX CATTONI & THE COPY POSSE?
Information is cheap. Insights are invaluable. Subscribe to get my “show, don’t tell” marketing, branding and business insight every single week.
Hi! 👋 I’m Alex. In 2020, I started the Copy Posse with one sole mission… to redefine what it means to be a copywriter & marketer today.
After a decade of working behind the scenes as a multiple six-figure copywriter for some of the world’s top transformational brands, I started this YouTube channel to share the marketing + messaging strategies that today’s businesses need and today’s audi
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Chapters (8)
Introduction
1:24
Why this ad doesn't work
3:52
Rewrite #1
5:30
Rewrite #2
7:07
Rewrite #3
9:01
Rewrite #4 (yep, I'm calling you out 👀)
10:36
Rewrite #5
12:46
Rewrite #6
🎓
Tutor Explanation
DeepCamp AI