What Social Platforms are Brands Picking in 2014?

A social media shakeout is looming as clear winners and losers begin to emerge. Brands on average are present on 7.5 social platforms. As the cost of social increases and budgets remain constrained, this is unsustainable and brands will be forced to pick their partners. The surge of mobile device use is spurring innovation in ad serving and tracking technologies. Facebook is leveraging user-based single sign-on (SSO) and registration data to enable personalized marketing communications and cross-platform attribution. Google is developing its own alternatives, as are other players with user-based data assets, including Apple, Twitter, Yahoo, Amazon. Social Media Platforms Analyzed in the Study: Facebook Instagram Youtube Twitter Google+ Pinterest Sina Weibo WeChat Youku Tumblr Vine Wanelo Tudou Snapchat LINE KakaoTalk Weishi Learn more and download an excerpt at http://www.l2inc.com/research/social-platforms-2014 View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc