What Is AEO? How to Get Your Brand Found in AI Search | Field Notes
*Learn what is AEO and test our Free AEO Grader* ๐ https://clickhubspot.com/f2c339
*Get our Early-Signs Guide to AI Engine Optimization (AEO):* https://clickhubspot.com/d0dbf2
Is ChatGPT on the verge of overtaking Google for search traffic? According to Semrush, yes... and that means marketers need a whole new strategy. It's called AEO (Answer Engine Optimization), and if you're not optimizing for it yet, you're about to become invisible in AI search.
In the first episode of Field Notes, we're breaking down exactly what AEO is, how it differs from traditional SEO, and, most importantly, how to actually do it. We brought in Mike King, founder and CEO of iPullRank, a content marketing and enterprise SEO agency focused on relevance engineering, to share the tactics that are working right now.
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00:00 - Intro
00:56 - What is AEO?
01:22 - Where to start with AEO
02:12 - Test AEO readiness with AEO Grader
02:45 - How to optimize for AEO
03:29 - What works for AEO on-site
05:17 - AEO tactics that don't work
06:30 - What works for AEO off-site
07:18 - How to leverage brand marketing on Reddit
08:35 - How to approach digital PR
09:50 - Benefits of consistent messaging
10:45 - Aligning content strategy with goals
12:13 - The Last Word
14:40 - AEO in Review
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Field Notes is a show for marketers, founders, and SMBs who want to stay ahead of what's working now. Hosted by Kyle Denhoff (Senior Director of Content at HubSpot) and Aja Frost (Senior Director of Global Growth and Paid Advertising at HubSpot), each episode breaks down emerging marketing tactics with real strategies you can ap
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Chapters (14)
Intro
0:56
What is AEO?
1:22
Where to start with AEO
2:12
Test AEO readiness with AEO Grader
2:45
How to optimize for AEO
3:29
What works for AEO on-site
5:17
AEO tactics that don't work
6:30
What works for AEO off-site
7:18
How to leverage brand marketing on Reddit
8:35
How to approach digital PR
9:50
Benefits of consistent messaging
10:45
Aligning content strategy with goals
12:13
The Last Word
14:40
AEO in Review
๐
Tutor Explanation
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