TikTok Ads Tutorial: Complete Ads Guide for TikTok

Key Takeaways

move over Facebook because Tick Tock ads are the newest golden ticket to making sales so if you guys are wanting to learn how to run Tick Tock ads for Shopify or maybe you have a Drop Shipping business today I'm going to teach you how to run Tick Tock ads effectively if you guys are new thank you for joining me today this is an official Shopify Channel this channel is built for small business owners with big plans so if you are just starting your business or you're looking to scale it this is the place to be stick till the end of this video because I've got a tick tock ad strategy that literally only industry professionals know these are tips that are coming straight from the people that work at Tick Tock so I'm going to be sharing those with you guys today this Tech talk ad tutorial is going to be perfect for beginners so if you guys are a beginner make sure that you are sticking around and you're going to learn everything that you're going to need to know so let's hop into it foreign you guys are in good hands today because I've got all the tips I got all the tricks for you and I actually work directly with media buyers that are experts in the e-commerce space and I also sit in on weekly meetings with advisors that literally work at Tick Tock today we're just gonna do one big knowledge transfer and I'm going to teach you everything that I know so that you guys can make your Tick Tock ads a success alright let's not waste any more time let's hop into it [Music] okay so if you've never seen The Tick Tock ads manager here's what it's going to look like so let's start by getting you set up here first things first you're going to want to make a pixel and you're going to want to set this up on your Ecommerce site so if you're not familiar what the pixel does is it tracks important actions that your customers are taking like if someone's adding something to their cart for example now the reason that we need the tick tock pixel is because you're going to need the data that it's collecting to create retargeting ads so that you can Target very specific people so for example let's say The Tick Tock pixel tracks all the people that visit your website you can later retarget website visitors with another ad that gives them a coupon code and then maybe they'll finally decide to make that purchase [Music] so to install a tick tock pixel click assets and then click event click manage under the website pixel click create pixel and then name it your Shopify store name so Shopify has actually made it really easy to install this piece of code with one click so what you're going to do is you're going to click this button right here and then hit connect with Shopify okay cool that's done now we're going to hit next and now let's go over to shopify's App Store and make sure that we actually have the tick tock app installed this app is literally just called Tick Tock and then the app is just buy Tick Tock Inc okay so Tick Tock Inc and then you're going to add the sales channel here like this after that you're going to connect your Shopify account to your Tick Tock and you're good make sure that you have the right ads manager account selected here then hit connect select the pixel that we've just made together a minute ago just like this and then hit connect select your Target locations depending on where in the world you're selling to you're going to also want to add a payment method and then when you go back to tick tock you can click this button right here that confirms that you have set the pixel up in Shopify after this the Shopify pixel will show up you also want to make sure that you're setting up your conversion tracking so we're going to go into the create events page and then from here you can create events using two different tracking methods you've got URL keywords or web elements okay so we have click events so click events are going to count every time someone clicks on a specific element on your website so this could be like adding something to cart or submitting a form and buttons and links are also going to be tracked with click events then we have URL events okay URL events count user visits to specific pages so like you might want to track when people view a specific product page for example so all that being said I'm going to show you how to create a click event select the appropriate event type for this URL event okay so under advanced settings you have the option to name this event okay so give it a name and then you're also going to input a currency so that you can track how well your ads are doing in dollars and cents you know we want to see how much money our ads are bringing in our respective currencies so make sure you're filling that in and then fill in the unique keywords from the URL of the page that you want to track okay so what you're going to do let's say for example you had like bluepants.com id123 slash purchase you would enter purchase if you need to add additional keywords to this event you're going to click the plus sign to the right and you're going to need to input one keyword at a time you can rinse and repeat this process by clicking the plus sign enter URL keywords or plus sign add web elements depending on which one you're doing so when you're done you're going to review all your events and all the details and then you're going to click complete setup to finish okay so now we're going to create a click event it's really easy click on ADD web elements to get started so what you're going to do first is you're going to put your website's URL in the preview on the left side of the screen and that's going to sync your website with the event set up so this mimics how your website will show up in The Tick Tock app once connected you'll use the selector mode to add web elements or the navigation mode to move around your website once your website is synced in the preview and in your mobile device the selectable web elements are going to be highlighted in blue click to record an element as CSS selector code under select clicked element select the appropriate event type for this clicked event and again under advanced settings you have the option to name this event and input a value to measure row as which by the way stands for return on adspend whew amazing guys now we have our pixel set up and the next step is to actually go ahead and make our ad but there are a few things that you guys should know about the platform and that's gonna um really give you some context before diving in I think this is gonna be really helpful for you guys so let's first look at the structure of tick tock advertising so ads manager that tool that you guys just saw me working in this is going to allow you to set up your ads within ads manager you can set up your campaigns so at the campaign level this is where you're going to set up your objectives for your ads and your formats now if you guys have no idea what an objective is or what a format is do not worry you're going to see me run through all of this in a minute but I definitely just want to give you some Foundation before throwing you in the deep end so within campaigns you can set up your ad groups so ad groups are going to be where you set up what kind of an audience your ads are going to reach it's also going to be where you decide how much money you're going to spend on your ads and it's going to decide exactly where you'd like your ads to show up So within an ad group is your ad it's your creative and in my opinion this is the most fun part this is where you decide what videos what music you're going to use whether you're going to have some captions on your videos and at this level as well you're also going to decide what URL you're going to use where are you going to point your viewers is it going to be your home page is it going to be a product page so all of that happens on the creative level on the ad level so if we wanted to visualize this with the chart this is what the structure would look like all right who is ready to start making ads we're going to do this together you guys are going to follow along with me and I'm going to make an ad for my fake business let's get into it okay so we're gonna click campaigns and then we're gonna hit create now if you guys have ever advertised on Facebook then this is going to feel pretty similar not an exact same but it's going to feel pretty familiar now if you haven't advertised on Facebook no worries at all I'm going to walk you through everything so let's choose custom mode so that we can just have more control over our stuff we're going to choose our promotion type and if you are running any Commerce store you'll likely be pushing people to your website so that's fine all right let's name this campaign we're going to call this spring summer water bottle collection and now here you can decide whether you're going to split test your ads and here it gives us the option to set how much money we're going to spend on a campaign level I would recommend that you set this on an ad group level because that's going to give you more control that's kind of like the the step down if you're not sure what I'm talking about you'll see in a minute so what we're going to do is we're just going to set no budget limit here and then let's also name this ad group I'm going to call this cold audience us female I called it this because this is going to remind me of what the audience is in this ad group and then you will select the pixel that we just created the optimization event will be complete payment we are telling Tick Tock that people creating the payment is what we're going for with this ad now moving on to placement so this is where our ads are going to be shown so I would recommend that you just leave tick tock on and get rid of the other stuff the other stuff is basically just like third-party platforms we don't really need that now keep these next two toggled on we want to let people comment on our ads and we also want to let people download our ads because the more engagement the better this next toggle is called automated creative optimization so this is where Tick Tock is going to generate combinations of videos and see which one is performing best now I'm betting that if you guys are watching this video maybe you're small business owners and maybe you have like two or three pieces of creative at your disposal so if that's the case I would say just keep this off for now but if you are in a position where you have a lot of creative you have a massive library and you're willing to test and you have a larger budget then you can definitely keep this option turned on now we get to choose our audience so if this is your first time making an ad and not a lot of people know about your business yet then you're going to want to make a very broad audience so what I mean by this is you're going to be very concise with your targeting so you can choose your gender you can choose age and a language and then maybe an interest we want to make sure that we're keeping it really broad especially for our first ad this is because you want Tick Tock to reach a massive audience so that it can decide who is really interested in your brand and who is not once you do find out who those people are that are interested you can serve them another ad and then from those people who are interested in that ad you can serve them another ad and basically at the end of the day the goal is to hit these people over the head with as many ads as possible until they finally buy from you so don't worry about all that stuff right now just worry about making your first ad and learning the platform that's what we're here for today so this next thing here is called targeting expansion we're gonna turn this bad boy off amazing guys the audience is now done so now we have to figure out how much money we're going to spend and for how long we're going to be running these ads in the budget and schedule section okay so you guys might not like this but Tick Tock is is going to be a little bit more of an expensive platform so with Tick Tock you should be spending like 20 maybe even 50 minimum per day yeah that does hurt especially if you're just starting out uh as a business but it is what it is Tick Tock can make you money though so sometimes you just gotta eat the costs but what I will say though is if you have already seen success in other platforms and if you are already profitable as a business then you might feel more comfortable in Tick Tock but if you're just starting out do keep in mind that this is a more expensive advertising route than say Facebook for example okay so then you can set when you're going to start it when it's going to end if you do decide to end it and at what times a day you would like this ad to run okay so bidding and optimization I remember when this concept was first explained to me I was just so confused I was like I do not get it but I can break it down for you so basically when you're showing your ads you're competing with other advertisers which is why it's called a bid but keep in mind that it's not all going to be about how much money you can put down in order to get in front of a consumer it's going to be a mix of different factors like how relevant your ad is for example but yeah so here we're gonna just optimize this for conversions and then over here is cost cap this is you telling Tick Tock what is the maximum that you would be comfortable spending if you know your break-even point then that's going to be the value that you're going to want to input here now another option here is you can choose to do the lowest cost and that's you telling Tick Tock to get the most conversions for the least money possible there's no right or wrong answer here play around with these and see which one works better for your business let's give Advanced for now we're going to hit next and now guys we get to choose what our ad is actually going to look like and this is what the viewer is going to see so let's start by giving it a name this should just you know remind you of what's in the ad so that you can look at it later and and no single video is the only option that we have here so we can just skip over this and then we're gonna go all the way down to upload your video and choose something that you've already shot in your iPhone or maybe it's something you shot on your professional camera as long as you just make sure that it's in a vertical format because that's how people consume Tick Tock content so once you upload your content it's going to show up like this on the right hand side and now you can see and preview how it's looking use the same display name that you have on your profile we're going to add some text down here and you can do like a fun cheeky caption just make sure that you're not overdoing the text because if you do it'll end up just being an ellipsis anyways and you won't be able to see it so try to get your point across like very short and sweet in this section you can write your discount offer you can include another call to action that makes sense for your ad but if you're selling products you're going to choose a call to action that would be like shop now um if you're generating leads you would choose sign up you can also use contact us or learn more for that but yeah most of you guys are probably going to be using shop now if you are selling things and the next step is to add your website so make sure that you are copying and pasting this into a browser beforehand just to make sure that it actually links I know I've done that in the past and then finally guys you're going to add your profile image so this is going to be what shows up on the ad so maybe you want to add your logo that's usually pretty standard or if you're an independent business owner if you're an influencer and people like know your face then maybe you want to use your face so it's going to need to be like a circular cropped image by the way as you guys can see here next you're going to check off this box that you were agreeing with the terms and guess what all you have to do is press submit and you're done you guys just created your first ever Tick Tock ad congratulations but just because you now know how to create an ad does not mean that it's the end of the road guys there are strategies there are techniques and tricks on how to make your ads targeted relevant and ones that people won't be able to take their eyes off of so check this out I'm gonna give you guys some hot tips from the folks that work over at tick tock [Music] so I feel lucky enough to get the tea directly from Tick Tock account managers I currently work at an e-commerce company where every week we sit down we have strategy meetings so I'm about to share with you what they have shared with me all right here we go so one of the tips that I've been hearing from The Tick Tock team uh recently is that you need to be treating people who have never heard about your brand before very differently than the people who have interacted with your brand in the past and luckily with Tick Tock you can segment cold audiences and worm audiences and show them different ads on Tick Tock so how will the videos that you show to a cold audience be different than ones that you show to a warm audience so the ads that you create that will be shown to people that have never heard about your brand before should be very introductory you want to be explaining why your products are amazing so like for my water bottle business I might say oh my products are amazing because they are eco-friendly another way to advertise to a cold audience is by focusing on brand like who you are what you stand for what are your values what's your mission so for my water bottle business I might be like our mission is to get water bottles out of the landfill so one is very product focused and the other is very brand focused all right so now let's talk about the ads that you're going to create to people that already know your brand these are going to be the people that have maybe seen an ad of yours before maybe they've visited your website so for these people you're going to be a lot more focused on driving urgency so you're going to want to really push that Hard Sell so your ads might look like a sale you could be showing testimonials you can be giving them an offer like free shipping next tip that I've been hearing a lot from the guys over at tiktok is to make sure that you are leveraging creators so work with tick tockers work with people that already have these skills to deliver that content you want to work with influencers that have Charisma that have an interesting personality like honestly let them do the talking for you you know it's always comes across as more genuine when someone is saying good things about your brand rather than like you saying good things about your brand so yeah definitely make sure you're leveraging creators influencers and your community next tip okay another thing that I've been hearing a lot lately is that you should be utilizing these interactive add-ons so there's lots of like stickers you've got like this countdown timer for example um you can definitely use that to drive urgency especially if you're running a sale for example so that's it those are the recommendations that I have from the folks over at Sig talk now I want to give you some tea on how you should be running your Tick Tock ads especially if you are running a Shopify store [Music] so if you have a Shopify store Tick Tock ads can be a really great tool to help you get in front of a massive audience and this in turn can really represent a large part of your business so the question is how do you use tick tock as a tool to get more sales on your Shopify store as important as it is to show what your website has to offer on Tick Tock it's also important to show what your Tick Tock has to offer on your website that was confusing how about this put a tick tock feed on your website this is going to show people who found you on Tick Tock that you are a credible business and you are who they say they are across all channels it may also help you grow your Tick Tock from customers that are stumbling upon your Ecommerce store and end up following your account so you're going to make your Tick Tock ads Like A Hard Sell which is how we talked about but you're going to want to make your organic content personable educational fun inspirational relevant to your audience all that fun stuff so you're basically going to make the ads play bad cop and the feed posts play good cop you know what I mean you want the best of both worlds all right so Tick Tock adds for Drop Shipping so if you're using Tick Tock ads for your Drop Shipping business I think one of the most important things that you're going to want to focus on is building credibility unfortunately there's a bit of a stigma when it comes to credibility and Trust when it comes to drop shipping businesses which I think is totally unfair because you could have an amazing product so what you're going to want to do is you're going to want to leverage Tick Tock ads to show them What You're Made Of so here's what you're going to do to make incredible Tick Tock ads to boost credibility first you're going to want to make sure that you're getting customers and influencers to make videos using your products and giving their true Real reviews real people giving their true experiences can really help put a face to a business especially with Drop Shipping and that's really going to put customers at ease especially if they're buying from you for the first time secondly make sure that your videos are looking professional like you want good lighting you can shoot this in natural light you can shoot this in the studio light whatever works for you but even if you do want to make your videos look ugc and like not over produced you want to make sure that your content still looks clean and Polished and professional okay number three make your brand consistent throughout so if your website is like pink and fun then you want to make sure that your ads are pink and fun too you want to make sure that all your graphic design elements tie into each other so that you come across as a brand that is professional and reliable and reputable so guys if you're interested in learning more about running ads and content marketing register using the link below to gain access to our free online course it's going to help you supercharge your sales by changing the way that you think about your Ecommerce marketing funnel this course is going to show you how to avoid the worst Ecommerce mistakes and provide a repeatable framework for turning a product idea into online sales fast as a bonus guys you're going to receive a free checklist you're going to receive some worksheets and it's going to make marketing your business as easy as possible this course is amazing because you're going to learn how to go from first day to first sale and it's free it's a free training course so you click the link in the description box below to register now that is it guys we're done we just built Tick Tock ads but not only do we build a tick tock ad we learn the strategy that goes on behind the ads so hopefully this has been helpful for you guys let me know what you guys think has been helpful do you have any questions left over if so drop them down in the comment section and we'll get back to each and every single one of you thank you guys so much for joining me today my name is Michelle Bailey and I will see you guys in the next one bye [Music] foreign