12 Trending Products to Dropship And How to Market Them

Key Takeaways

wouldn't it be nice to run a semi-automated business so that you could start earning passive income it's every online entrepreneur's dream to find that home run product that sells out so in today's video we're going to be going over trending products to give you some new business ideas or ideas to add to your existing store [Music] welcome back to learn with shopify i'm your host michelle bally and today you're going to learn what the top 12 trending products are to sell online and some ideas of how you can market them the trending products on this list have some of the highest gross merchandise value and they also have some of the highest total numbers of orders sourced on aliexpress and oberlo and by the way each of these products that we're going to be talking about today can be found on oberlo which is available for free to all shopify store owners if you have a product that actually piques your interest you can use oberlo to add it to your shopify store in a few clicks so let's hop into the list this pet bed has been making its way to the top of sales charts according to google trends the keyword dog bed gets 234 000 monthly searches and catbed also has 60 500 monthly searches because this bed is visually appealing specifically to young women market this pet bed on visual platforms like pinterest and instagram on pinterest you can promote your posts so that when people click on your pin it takes them to your website and on instagram you can partner with pet related fan pages to get a shout out in a post or in an instagram story by partnering with a fan page your product can be seen by a much larger audience especially if you're just starting out this sofa and couch cover is a popular product for homes with pets or children it's also bought by property owners who rent out their spaces on airbnb and for people who host get-togethers in their homes google trends has shown a noticeable rise in searches for this product statista also estimates that the sofa and c industry is going to be a 44.7 million dollar market in 2020 and data from statista predicts that the market will only grow to 0.6 annually until 2023 which makes sofa and sea covers a safer long-term bet that you can sell for at least the next few years with this type of a product your best bet is to use wide reaching channels like facebook and google if you're looking to target airbnb hosts as your customers you should consider where the most airbnb hosts are and target those areas according to all the rooms analytics the us cities with the highest occupancy rates are in california hawaii and florida use this data among other insights to create custom facebook audiences minimalist jewelry has seen some of the strongest sales growth for retailers in recent years google trends shows that there are many frequent high volume searches from consumers for dainty jewelry there was an expected annual growth rate of two percent until 2023 but there's actually been an overall decline in the number of jewelry businesses out there since the demand for the product is there but the competition is on a decline a jewelry store could be a lucrative venture when it comes to marketing trending products in fashion the ideal platforms are typically instagram pinterest and facebook a simple way to elevate your jewelry store's presence is to create videos featuring your products instagram favors video content because it keeps people on the platform longer and that's why videos get more visibility on instagram's search and explore pages so be sure to use videos for added visibility on your posts also most jewelry retailers tend to post pictures so video will give you a competitive advantage if you're willing to put in a bit more work the men's grooming industry is full of opportunities but one item in particular is picking up steam beard straighteners show 37 000 monthly searches with a massive increase starting in 2018 in united arab emirates and the united states to turn this men's beard straightener into a top-selling product on your store consider using google ads to target keywords with high purchase intent like buy men's beard strainer for example you can also use seo focused content to go after more informational terms like how to straighten a beard if you're not a writer instructional videos also work educational content will perform well because beard straighteners are so novel try to use content to solve common questions like do beard straighteners actually work and you'll frequently be rewarded with search traffic shapewear is shaping up to be one of the best evergreen niches to pursue for the third year in a row this product category has made shopify's trending product list by 2022 the shapeway market is expected to skyrocket to about 5.6 billion in sales this used to be an undergarment but it is now a piece of everyday wear fashion retailers are also stocking their stores with bodysuits that can help create a slimming silhouette shapewear is still popular within the lingerie industry but it's now merging into high fashion with styles that can be worn either as clothing or lingerie what makes shapewear a product worth considering is that it offers retailers a lot of versatility whether you sell lingerie women's fashion or want to add this category to an existing general apparel store you'll be able to find shapewear in different colors styles and sizes to meet the diverse needs of your customer base you can sell trending products like this high waist shapewear which has generated over six thousand sales in january of twenty twenty it has a seamless design and creates a visibly slimmer figure for your customers recently data shows that backpacks are a clear front runner as one of the best products to sell online this backpack in particular has been surging in sales recently as google trends show below search demand has grown year over year with consistent spikes around august statista estimates that backpack sales will rise from 19.1 billion usd in 2020 to 22.5 billion usd in 2023 ensuring that this will be a top trending products for years to come targeting your ideal customer depends on who it is backpacks can be for children college or university students they could also be for adults so if you're looking to sell backpacks for children then your marketing will need to target parents the best place to target parents is through facebook ads instagram ads and pinterest one thing to consider is that competing with other back-to-school marketing campaigns will result in inflated prices on ads but if you time your launch before during back-to-school season you could see a surge in sales however if you're selling to college kids or adults then you'll need to reach them directly and you can do that with instagram ads or through influencer partnerships backpacks for adults that aren't in college aren't as susceptible to seasonal ups and downs so if you're looking for a year-round product trend this market could be a hit post-workout massage guns massage guns are hand-held massage devices intended to be used after a workout to relax tense muscles massage guns are still relatively new and consumer interest in them has been climbing since last summer interest is still high post christmas and massage guns show clear signs of becoming a top trending product for the rest of 2020. look to video marketing and interactive ads on instagram as your best distribution channel for this product this is a very functional product so having an explainer video will convert well show a video of the product in use its features and use clear subtitles for when people are browsing instagram with their sound off working with influencers directly on instagram could be another lucrative channel for sales getting a shout out in their story could even be enough to drive new sales there are certain niches in the fitness industry you can pick to focus on and turn it into a best-selling product online smart watches around 1.2 billion watches are sold each year globally and that number just keeps rising last year we saw the rise of minimalist watches specifically in 2021 smart watches will continue trending upward december tends to be the peak month for watch sales but it's still important to include summer accessories to ensure higher profits year round facebook and instagram tend to be the most popular channels for growing a watch store and many watch retailers have influencers take lifestyle shots set wherever they travel for outdoorsy and luxurious images that are perfect for instagram entrepreneur tim launched a watch store and was able to make six thousand six hundred and sixty seven dollars in roughly eight weeks by using this approach you can start your first watch store by selling this bluetooth smartwatch which includes a built-in camera sound recorder step counter sleep monitor calendar and more one recent product trending with new parents is the baby carrier since strollers are big and bulky some parents are opting for a smaller option to carry their newborn for a few hours google trends shows that we're close to hitting peak interest for this product so if you're looking for a top selling product with validated demand consider acting fast to reach new parents with this item you'll once again use facebook advertising and instagram advertising if you're looking to explore other sales channels consider selling on amazon or listing your product on google shopping although it's worth noting that these marketplaces will take a fee from your sale another experiment to try is market to a local group with flyers create discount codes and distribute them among new parent meetup groups in your town athleisure in fashion trends are the only thing that's constant however athleisure is one fashion trend that has had some staying power over the last five years athleisure is activewear worn as everyday look rather than for working out you can sell everything from sweatshirts to sweatpants headbands capris and shoes you can start your athleisure store by selling these yoga leggings which have been converting well for shopify store owners using oberlo the nice thing about this niche is that it can be taken in several directions you can open a dedicated online store or you can turn it into a product collection within a broader store since millennial women are often the target market for athleisure visual platforms like facebook instagram and pinterest are ideal channels to grow your brand look into driving sales with influencer marketing one place to begin is seeking out fitness influencers using search tools within instagram find an influencer you want to work with then tap on the related button to find other similar accounts then you'll have a list of people you can reach out to you can also search by hashtag and related tags to get connected with influencers within your niche mesh shoes are another example of a product that's moved from workout wear into the athleisure category men and women's mesh shoes have also been a best-selling product for the last two years and show signs of being a trending item through the rest of 2020. these trending items are best sold through visual platforms like pinterest instagram and facebook and you can try experimenting with google ads as well mesh shoes typically have a bigger addressable market than most athleisure products so for example you can target generation x looking to be stylish and comfy or service industry workers who are going to be on their feet all day there are many potential audiences you can explore with mesh shoes conduct a competitive analysis of the market and decide what route is best for you so these are some of the trending products to sell in 2020 and into 2021 but finding the product trends is only one part of the equation the real secret is figuring out how to market them make sure that you're checking out our facebook ads for beginners video so that you can start reaching your audience let me know what you plan to sell in the comment section below and i'll make sure to give you some feedback learn with shopify is a channel dedicated to small business owners with big plans so make sure that you're hitting that subscribe button thank you guys so much for watching i'm your host michelle and i will see you in the next one marketing is a deep topic so if you're interested in learning more register using the link below to gain access to a free 30-minute webinar that will help you level up your marketing by changing the way that you think of your store's marketing funnel learn how to go from first day to first sale in this free training course you