8 Ways to Increase Your Shopify Conversion Rates Today

Key Takeaways

first impressions can make or break your business especially when it comes to e-commerce the layout of your website the colors you use and what you decide to share about yourself as a business are all elements that impact a first impression so with that said it's important to tap into what makes a brain tick what are the elements on a website that entice shoppers to make a purchase or take a desired action on your website so that's why in today's video we're gonna be talking about conversions and how to increase them on your website the key focus areas I will be going through today are gonna be number one nailing that first impression with your home page secondly providing customers with important information on your product pages and we're gonna make sure that all transactions are transparent and easy and finally we're gonna be helping shoppers feel reassured that this is a legitimate business but optimizing your about us and your contact page so let's get started a good homepage should always be accommodating when visitors are looking for a specific outcome if someone is looking for a sale or a specific product you want to make it really easy for them to get to where they're going but for those who aren't looking for a specific outcome you want to make sure that your site is intuitive when browsing I've actually found shoppers are more critical of a store's design and layout on their first visit there is this psychological process called decision avoidance decision avoidance is the tendency of the brain not to want to make a decision when the decision takes too long to make and on average visitors will only spend 10 to 20 seconds on your homepage what this means is that you're gonna have to make your navigational flow super clear so that visitors can quickly choose the best path for themselves and for your business so let's talk about this in the context of a homepage layout take a look at what content you have above the fold above the fold is a term web designers use to describe the space that you see of the website without having to do any scrolling so when you're thinking about what lives above the fold focus on the actions you'd want the visitor to take when they first land on your site what information do they need how can you use the space to help facilitate their decisions and make sure to keep it really simple here for example let's take a look at make a from Ellen Girls homepage their goal is to direct potential customers to purchase their makeup they have clear product photography and a call-to-action button that entices people to browse their products and on the home page there are basically two decisions that a user can make they can either click the button to browse their products or they can scroll down for more information below the fold the design is really good example of a home page that drives customers to make a purchase next up is navigation let's take a look at how you can make your website's navigation easy to use on your home page header navigation should be as straightforward as possible you want to prioritize the paths that matter the most visitors common examples of important categories are the about us shop and contact sites with too many navigational options can feel cluttered and overwhelming and this increases the chance that a visitor will drop off or take their own path and a good practice is to prioritize navigation links from left to right with the most important pages being on the left-hand side if you have a lot of products and collections focus on your main top-level collections in your homepage navigation and use a drop-down menu to create a sub navigation let's use Kento coffee as an example sub navigation is a really good way to organize your products and pages for easy exploration without overwhelming customers with too many options from the jump some websites also have links to their about Us page contact page FAQ page or other pages in their header navigation because they support the primary goals but if you find that visitors to these pages aren't really converting according to your goals it's likely that these links are just taking them off the path to conversion if this is the case just add these to the footer instead finally for a truly effective home page that drives conversions you need to ensure that the content that you feature on your home page is consistent and polished and has high quality photography with error free copy take the time to really check what you display on your home page does it align with your brand is the message clear does it look good on mobile all of these things are gonna play an important role in how your home page is received when a shopper first visits your store the normal flow of a new shopper is that they're going to land on the home page and then they're going to navigate to your product page the product page is where a shopper attaches value to the product and a product page will show a shopper what the product looks like what it feels like and how it performs a really effective product page makes a shopper want to own the product here are some important details to consider when you're trying to build trust regardless of your industry first you're going to need a variety of product photos for each product page shoppers are less likely to trust your product if you only have a single shot and multiple photos make it so that shoppers can get a complete picture of your product without actually having it physically with them also side note if you need some tips on how to take great photos with just your phone and not for light check out our video here on how to do that now let's take a look at Manitoba mukluks and how they showcase their product photos for each of their products they include at least four shots look at all these different views you've got the close-up you can see the texture you can get a good feel for the color and shape considering I'm not there physically these photos are giving me almost as much information as if I were there and that's gonna help drive sale your product descriptions should be organized into digestible sections for readability let's take a look at Manitoba mukluks again and see how they organize their product descriptions notice how everything is really clearly laid out and organized into sections for the shopper the most important information like the price color options and reviews are highlighted in the first tab and more information is listed below in the drop down menus this will allow the shopper to openly see the most important information first with the option to explore products further I want to now highlight the size chart here notice how well the business has outlined the sizing we have a true to size message and a size chart and then there's also a link out to their sizing guide so any information about sizing is all here on this page and you don't have to open a new tab to navigate away from the website wherever appropriate always include a size chart with conversions on your product page and this is gonna make a shopper feel confident that they can make an informed decision confidence generally leads to a sale Manitoba mukluks does a really great job of using product reviews and shoppers really do value the reassurance they get through impartial reviews we all do it as a shopper we pay really close attention to what previous customers have to say and therefore personalized reviews add credibility to your products which can lead to higher conversions transparent pricing is important on a product page shoppers want to know the total price that they're going to pay including discounts and fees as early on in the purchase as possible so add context around price to reduce unnecessary surprises and this is a valuable way to build trust so to do this you always want to do a couple of things you want to ensure that you have a return policy that's clear and easy to understand and secondly when you're offering shipping internationally have a shipping policy that clearly states who's gonna pay the duties and who's gonna pay the taxes so here are a couple of hot tips to help you increase trust as well as so you're gonna want to include specific shipping costs you're going to want to provide shoppers with the ability to apply a discount code directly in the cart and you're going to want to make it really easy for a shopper to edit the carts content and don't forget to leave contact information in case of shop or needs to get in touch about their order final area that I want to discuss is making the shopper feel reassured that your business is legit so let's take a look at yo mommy jewelry they do a really good job of displaying their brand values in addition to sharing the brand's story and why their business was started they have an about a section with their sustainability and their mission a lot of shoppers want to navigate to an about Us page to learn more about the brand behind the products a shopper will typically navigate to the about Us page if they have one of two questions one is the store real and authentic and two what does the brand stand for so let's take a look at cotton for example as a shopper you get the impression that they're established and that they have a strong brand ethos customers want to know if a brand shares their values so like think sustainability think ethics they will turn to an about Us page to learn more about who they are as a brand and who they're buying from and for more socially conscious customers they're gonna want to know how the business is run so to round it all up a website that's easy to use and also builds trust is a huge contributing factor to generating sales so like we talked about really focus on your homepage your product pages your transparency surrounding prices and pay attention to the about Us page and the contact information the most important thing I want you to take away from this video is that if you focus on building these areas of your online business what you're actually doing is you're building trust trust and confidence with your customers is so important to the success of any brand we're all learning from each other here so let us know in the comments below what have you notice that's helped increase your shop conversion rate and if you aren't already make sure that you're subscribed we release new videos just like this every week that's gonna help you build your online business