The OFFICIAL Shopify Tutorial 2026 (Part 3)

Key Takeaways

Welcome back to part three of our Shopify tutorial series. By now, your store is built and you've survived the not so glamorous stuff. Shipping, payments, taxes, congrats. You did the hard part. But if you skipped parts one or two, I highly recommend going back and watching those first. I'll wait. Okay, now here's the reality check. A beautiful store with zero visitors is just an expensive hobby. So, in this video, we're doing two things. First, I'm making sure your store actually works before real customers touch it. And second, I'm going to show you how to get people in the door, even if you have zero followers and a tiny budget. And don't worry, we're going to test everything, fix the sneaky mistakes, make your site feel trustworthy, and then talk marketing strategies that actually make sense when you're just starting out. Today's video is all about marketing, aka the part where your store stops being a project and becomes a real business. You and I are going to do a pre-launch checklist. Make sure everything works before customers find the mistakes for you. And then we'll get into SEO basics, social media marketing campaigns, and the Shopify marketing hub. sidekick is going to help us the whole way because why struggle when we don't need to. By the end of this, you'll be ready for part four. So, make sure to subscribe to our channel and turn those notifications on so you don't miss the next one. First up, your pre-launch checklist. Before you go live, it's crucial to review and test everything on your Shopify store. And I mean everything. Product prices, navigation, images, checkout. But here's the problem. By this point, you've probably been staring at your website for way too long. And that's usually when the most obvious mistakes slip right past you. I've absolutely sent stressful emails only to realize later that I wrote goof instead of good. True story. So, instead of trusting our tired eyes, this is where we bring in sidekick. You can ask things like, "Hey, Sidekick, can you scan my product list for any missing descriptions or prices?" Or, "Verify all contact, shipping, and return policies are set up correctly." Sidekick is great at catching those sneaky issues, missing product images, pricing gaps, or half-finish details you probably glazed over sometime around your 10th cup of coffee. But don't stop there. Your store also needs some essential pages before launch. And I'm not just talking about making things look professional. Pages like your contact page, shipping policy, return policy, privacy policy, and terms of service actually impact whether customers trust you enough to buy. Plus, Google looks at these pages when deciding how to rank your site in search results. No policies. That's a red flag for both shoppers and search engines. The good news is you don't have to write these from scratch. Ask Sidekick something like, "Help me create a shipping policy for my store." Or, "Draft a return policy for a clothing business with a 30-day return window." It'll generate a solid starting point you can customize to fit your actual business practices. Once your pages are in place, do one final walkthrough. Click through your navigation like you're a firsttime visitor. Add something to your cart. Go all the way through checkout. And yes, you can do this without charging your actual card by using Shopify's test mode. Make sure your shipping rates look right and your payment options work. This part might feel a little tedious, but finding a broken link or payment issue now is infinitely better than losing a sale later. In order to activate test mode, go to the Shopify payments section, click manage, then scroll down to check the box for use test mode. Next, click the eye icon next to the online store to view your site through your customer's eyes. You can even add items to your cart and follow through with payments to ensure tax settings and fulfillments are all correct. here. Don't use your credit card. Ask Sidekick to provide you with a demo or fake credit card number to use so you don't get charged. And make sure you repeat this whole process on your phone because let's be honest, most people are shopping on mobile. Before you finish, ask Sidekick for advice and steps for everything you should review when test mode is active. Once everything checks out, head back to Shopify payments and turn off test mode. Then take a breath. You've done the work. Your products are loaded, your policies are in place, and your checkout actually works. Now it's time to let real customers in. Next up, launching your store. Once you've tested everything and you're confident your store actually works, it's time to officially go live. This part is surprisingly simple. From your Shopify admin, go to sales channels, click on online store, then click on preferences, and deselect password protection. That's it. Once you remove that password, your store will be live and visible to the world. But just how visible depends entirely on you and your marketing strategy. You must literally, figuratively, and definitely digitally shout it from the rooftops. Prepare for launch via email by sending a short personal message to friends, family, and contacts announcing your live featuring your best product or collection with a clear shop now button. Ask Sidekick to draft this email for you and send it on its way. To do this, head to your Shopify admin and click on the Sidekick icon. Ask it something like, "Draft a launch announcement email for my store." Sidekick will generate a draft you can tweak, but just make sure to add your own personal touch. When you're happy with it, go to apps, then messaging, and click on create campaign in the upper right corner. From here, you can select from a variety of email templates. Choose your template. Click on select. Then paste in your copy. Add in your images and hit send or send a test email before to make sure everything is working correctly. We're going to cover email marketing more in depth in chapter six of this tutorial, so stick around. Next up, social media. All of your social should be part of the launch moment. This doesn't need to be complicated. Ask Sidekick to help you draft a three post series, a teaser to build curiosity, a behind-the-scenes post to tell your story, and then a clear launch announcement with your store link. Consider a $20 to $50 boost on your launch post as it can extend your reach beyond your current followers, which is especially effective on Instagram or Facebook. Never run a social media ad before? No problem. We've got a whole playlist that breaks down Instagram and Facebook ads for complete beginners. I'll link it right here and in the description down below. Watch it next or save it for when you're ready. One last thing before we move on. All of this works even better when your site is set up for search because when someone Googles products like yours, you want your store to actually show up. That's where SEO comes in. And it's way easier to set this up now than try to fix it later. But what even is SEO? SEO and Google basics. SEO stands for search engine optimization. It's how you get your store to show up on Google without paying for ads. For example, when someone searches for natural energy drinks or minimalist jewelry, SEO is what helps your shop appear in those results instead of getting buried on page 10. And here's the thing, the higher you rank, the more clicks you get. Most people never scroll past the first few results. So, the better your SEO, the closer you are to the top, and the more traffic lands on your store. It's much easier to set up your SEO at the launch of your store than try and fix it later. And luckily, you don't have to figure out SEO alone. Just ask Sychic. You can ask Sidekick, too. Bulk audit by inputting audit my entire store for SEO issues and improve metadescriptions for all my product pages. Optimize pages specifically by asking it to optimize SEO for my homepage or about page and fix product listings by asking it to optimize SEO for all my products and add titles and descriptions to my products. Don't forget about image optimization. Alt text helps Google understand what your images are and makes your site accessible to visually impaired users. To update it, go to products, select a product, and click on the image. In the panel that opens, you'll see an alt text field. Replace generic file names like image_1234 with something descriptive like coconut matra pre-workout drink in a 12 oz aluminum can. Do this for all your product images. Not sure what to write? Ask Sidekick to generate alt text for your products. Then copy and paste it in. Just keep it natural. You don't want it to look like you crammed in as many matcha related keywords as possible. Quality over quantity. Another key step for SEO is connecting Google Analytics and Google Search Console. These tools show you where your traffic is actually coming from, which pages people are engaging with, and whether Google is having any trouble reading your site. Without them, you're basically flying blind. You won't know what's working, what's not, or what needs fixing. To set up Google Analytics, use the search bar in your Shopify admin and type Google and YouTube. Install the app from the Shopify app store. Once installed, click connect Google account and sign in. If you only need analytics, look for the banner that says looking only to set up Google Analytics 4 and click get started. Select your existing GA4 property from the drop down or click create new if you don't have one yet. Then click connect and you're done. For Google Search Console, head to search.google.com/archcconsole separately. Add your store's URL, and verify ownership by following Google's prompts. Having this set up on launch day means you're tracking data, spotting issues early, and giving Google what it needs to find your store from day one. That's what starting off on the right foot actually looks like. And now I think you're ready to tackle the Shopify marketing hub. To make marketing easier, Shopify has a dedicated marketing tab built right into your admin. You'll find it on the left hand side. And yes, there's a lot going on in here at first glance, but don't panic. You don't need to know everything. There are really just four sections you need to care about right now. Overview, campaigns, attribution, and automations. Once those click, the rest starts to feel way less intimidating. When you first click into the marketing tab, you'll land on the overview. This is basically your how are we doing screen. It shows you your key metrics over time, which marketing channels are actually bringing people in, and a feed of your most recent activity. If you ever feel like, wait, is anything I'm doing working? This is where you go to get answers without spiraling. Next up is campaigns, and this is where Shopify quietly does a lot of the heavy lifting for you. Campaigns help you organize and track marketing efforts across different channels like social, paid ads, email, and Google. You can also create campaigns directly from this section. When you click create campaign, the first thing you'll do is name it. not something random, but something specific that reflects a goal or time frame like Black Friday or launch week. Shopify then assigns that campaign a unique ID, which becomes the backbone for tracking performance. Next, define what is included in your ad through three main methods. Number one, sharable links. These are custom links with unique URLs and QR codes that you can use for different channels like influencers, emails, or even in-person events. For example, you might create a link to your homepage and label it homepage or create a special link just for an influencer and add tracking details so you can see exactly how much traffic they're driving. Number two, auto match rules. This is also where UTM tags come in, and I promise they're not as scary as they sound. Instead of creating and tracking a million different links manually, Shopify lets you use auto match rules. Think of these as if this, then that rules. You tell Shopify what to look for in your links, and it automatically groups all that traffic together for you. For example, I'm running a Black Friday campaign across Instagram, Facebook, Tik Tok, and email. So, I use UTM campaign equals Black Friday on every promo link. And then set UTM source to Instagram, Facebook, Tik Tok, or email depending on where I'm posting. I create an auto match rule that specifies UTM campaign equals Black Friday and UTM source equals Instagram and separate rules for the other platforms or one role per source. Any clicks on those links that match the role parameters are automatically tracked under the same Black Friday campaign while still showing me which platform brought the traffic. Additional UTM parameters like UTM_C content or UTM term are ignored for matching purposes but still tracked. So I can see what's actually working without doing any manual tracking. Number three, campaign activities are existing traffic sources that you can manually link to a campaign to track their performance. They're a quick way to identify traffic from expected channels without needing to create auto match rules. For example, if you've created a newsletter using Shopify messaging or run an ad on social media, you can add these as campaign activities to your campaign once they start generating traffic to your store. In the campaign activity section, you can browse recent traffic, filter by channel or UTM parameters, and search by specific traffic sources to find and add the activities you want to track. When you add a campaign activity, all its associated traffic appears in your campaign report. And if you remove it later, that traffic is also removed from the report. Then there's attribution which helps you understand which marketing channels and campaigns are driving sales by tracking the customer journey and assigning credit to different touch points. It shows you metrics like sessions, sales, orders, return on ad spend, and customer acquisition cost for your marketing efforts. You can use five different attribution models to analyze your data from different perspectives. Number one, last nondirect click. This is the default which credits the last marketing channel before purchase excluding direct visits. Number two, last click. Number three, first click. Number four, any click, which gives credit to all interactions. And number five, linear, which splits credit equally across all touch points. This helps you understand whether your marketing is effective at generating initial interest, driving final conversions, or supporting customers throughout their journey. And if this sounds like a foreign language, but you really want to understand what channels are driving sales, Sidekick is your best friend. Type, "Hey, Sidekick, which attribution should I use for my store?" Not only will scite give you suggestions, it will also explain the difference between each one and what the models are best at measuring like awareness, full customer journey, or just the last touch point before they bought your product. And finally, there's the automation section. One of the biggest times savers in the marketing hub. This section lets you send multi-channel communications like email, SMS, and push notifications to customers automatically, such as welcome discounts for new subscribers or abandoned cart recovery messages. You can create automations using pre-built templates from Shopify messaging or thirdparty apps or build custom automations using Shopify Flow with triggers, conditions, and actions. Other common automation types include post-purchase upsells, win back campaigns for lapsed customers, birthday messages, and thank you emails after purchases. You can configure specific settings for each automation, like adjusting wait times between customer actions and when emails are sent. And most automations are sent only to customers subscribed to marketing. Want to create your own? Ask Sidekick for help and it will a do it for you or B walk you through how to in real time. I spent a lot of time inside Shopify site builder and honestly this is the most intuitive version of the marketing hub I've seen. You can truly juggle multiple tools in one place faster and more efficiently than ever before. Plus identify not just traffic but the tools that are actually working the best for your business. And here's a quick pro tip before we move on. Ask Sidekick to give you a report of your marketing section at the top of your day so you can focus on what really matters. Now, let's move on to email marketing. Guess what? Forbes has reported that email marketing dominates as the most effective channel according to 72% of brands. And honestly, that checks out. Email is your direct line to your customers. When it's done right, it's where you can actually build a relationship with your audience through personalized content, updates, and offers. Add in loyalty discounts or promotions for new and repeat customers, and you've got a real recipe for higher conversions. Enter Shopify Messaging, your email and SMS tool built right into the Shopify admin. If you've been around Shopify for a while, you might remember this as Shopify email, but messaging now includes SMS features in select markets. Not sure if SMS is available where you are? Ask Sidekick. It'll tell you in 2 seconds. Shopify messaging lets you create and send campaigns directly to your contact list without leaving your Shopify admin. And here's the part people sleep on. Every month you get up to 10,000 free emails. Your regular email campaigns and email automations count toward that total. Except abandoned checkout emails, which are always free, especially when you're just starting out and building your audience. This is a huge win and something you definitely want to take advantage of. Quick note on SMS. Pricing is separate and based on the number of messages sent. So, just keep that in mind if you decide to layer it in. All right, let's get into the good stuff. Since messaging is already installed by default on all basic, grow, advanced, and plus plans, getting started is simple. Head to apps, select messaging, and then click on create campaign. Right away, you'll see a variety of templates designed for specific goals: announcements, newsletters, product highlights, promotions. Choose the template that matches what you're trying to do. Or if you're feeling ambitious, you can select code your own from the bottom left menu. In this example, we're going to use an announcement template to let our new customers know about our upcoming seasonal flavor drop. Once you choose your template and hit select, you can customize and edit the template sections easily by adding and moving content blocks via dragging and dropping. You can also edit text, buttons, and images manually by clicking on and selecting each block individually to be able to adjust it in the lefthand menu. The best part is the email will automatically match your store's branding with your colors, fonts, and logo, and your changes save automatically as you work. One quick thing to note, when you click on your product block, you can actually choose whether your products display as static or dynamic in the menu. Dynamic means the products shown will change based on each customer's behavior and purchase history. So, one customer might see your strawberry matcha flavor, while another sees coconut or natural. It feels more personal because it is. Static means everyone sees the exact same products. This can be really useful for launches or seasonal drops where you want to highlight specific items no matter who's opening the email. Dynamic tends to work best for upsells and repeat customers, but when you're starting out, it's worth testing both to see what resonates. For this email, I'm choosing dynamic because I want the message to feel more personalized. Once you're happy with the email design, you need to select the audience you want to send to. At the top of the page in the email to field, click on select segment which will open a drop-own menu with options like all subscribers, customers who have purchased at least once, email subscribers, etc. Because we want all of our customers to know about our new flavors in this example, I'm selecting all subscribers. You can also create a new segment if needed by clicking on create segment. Next, add your subject line and make sure it's something catchy or intriguing to get your customers to open your email. I also recommend adding preview text that appears after the subject in inboxes so customers have more information on what's inside. If you're stumped, feel free to toggle back over to admin and ask Sidekick for some suggestions. Here's a good prompt to get you started. Help me write a fun and catchy email subject line and preview text for an announcement email to new customers letting them know about our seasonal flavor drops. Sidekick will then give you a few different options for tone and focus and give you suggestions based on your choice. Let's choose option one. Then just paste the subject line into the subject line field and the preview text into the preview text field. It's optional, but definitely worth using since it appears right after the subject in inboxes. One more crucial step to point out. You probably noticed, but we'll need to verify the email address we'll send emails from. This is what customers will see in their inbox and also can reply to for our store. This could be something like hello@zumismatcha.com. There are two ways to do this. Option one, quick verification. You can have Shopify send a verification email to your sender address by clicking the verify sender email. When you get the verification email, click the link in that email and you're done. You can start sending right away. Option two, domain authentication. This is better for long-term deliverability. You'll add DNS records to your domain settings, which will prove you own the domain you're sending from and helps your emails land in inboxes, not spam. Note that this takes up to 48 hours to process. My recommendation, start with option one to get going quickly. You can always do the full domain authentication later for better email performance. And as always, Sidekick is there to help break this step down and walk you through the setup start to finish. Okay, now you're ready to send or schedule that email. But before you hit confirm, do a final review. Check for typos. Make sure your featured products look right and confirm every button links to the right place. Click review in the top right corner and Shopify will flag anything you might have missed. When everything looks good, choose whether to send immediately or schedule it for later and then hit confirm. Remember, nothing sends until you say so. To keep the momentum going, think about follow-up emails like thank you messages, new arrival announcements, or simple offers like free shipping. These small touches go a long way. And while creating campaigns is pretty straightforward, you can save even more time with email automations. Go back to messaging and click the button that says create automations. Here you can find tons of pre-built templates to add instantly, like a welcome email with a discount that sends automatically to new subscribers. Dive in, explore, and when you find one that makes sense for your business, select and click use template. Some require external apps like Shopify Flow, which it will display before you can select. And all you have to do is press install, and then you're ready to build your automation. And just like that, 10,000 emails later, you're 10,000 clicks closer to watching your store really take off. So, now we're going to move on to paid advertising, social media ads. Thinking back, I'm pretty sure I did 89% of my shopping this past year on social media. And honestly, I don't think I'm alone. Instagram, Facebook, and Tik Tok are highly visual platforms, which make them perfect for creative, entertaining brands to really show off their products. Now, building an organic content strategy is great for long-term growth. But when your business is brand new, the big question is, how do you get people to your site faster? That's where paid ads come in. Platforms like Facebook and Instagram are often the quickest way to drive immediate traffic when you're just getting started. But before you can launch your first ad, you need to head to your Shopify settings, select sales channels, and search for the official Facebook and Instagram or Tik Tok app. Installing these connects your store to the platforms so your ads actually work the way that they're supposed to. I'll walk you through how to set this up on the Shopify side for Facebook and Instagram, but note you'll need to have a business or ad account set up with each platform beforehand. Don't know what that means? I've linked a video down below to help you walk through that first. Okay, let's get into it. For Meta, start by installing the Facebook and Instagram by Meta app from the Shopify app store. Once the app is installed, click the Facebook and Instagram button in your admin and hit the green button that says get started to connect your account. Before you do this, make sure you have the following: an established Facebook account rather than a brand new account so Meta doesn't flag you as fraudulent. Have owner or admin permission on your business manager, Facebook page, and Instagram account. Have an Instagram professional account. Then you will connect your Facebook account. Make sure that you're already logged in. Add business assets by connecting the business page and Instagram account you'd like to sell from. Add data sharing. This comes from a pixel connected to your ad account if you already have it set up. Add business details. Include the email for customers to contact you at and your return window. And finally, terms and conditions. You'll need to agree to the seller agreement and give people in the business portfolio full access to the catalog. Once this is complete, submit for review. Once approved, you'll have access to meta ads manager where you can create ads that appear across Facebook and Instagram in feeds, stories, and reels. You'll choose an objective that matches your goal, like driving traffic to your site or generating sales. Set a daily budget. Let Meta's AI help find the right audience and upload eye-catching images or videos designed to stop the scroll. We're not going deep into ad creation in this video because that's a whole tutorial on its own, but we do have a full breakdown on this channel that walks through meta ads step by step. I've linked it in the description, so save it to your watch later playlist and come back to it when you're ready. Over the next 24 to 48 hours, you should expect to see traffic hitting your site. Head back to the Shopify marketing dashboard and ask Psychic 2. Pull up my Facebook ad attribution data. If you don't see the traffic you're looking for, ask Psychic to help with targeting suggestions or ad copy ideas. We'll go deeper into optimizing ads based on real data in part four of this series. So, if you're not subscribed yet, now's the time. Let's move on to organic social media. While paid ads are a great way to jumpst start your traffic, building an organic presence is the key to creating a sustainable brand and a loyal community that you don't have to keep paying for. You don't need a massive ad budget to get your business in front of people. You just need to be consistent and strategic with your content. To grow a strong organic social media presence, your content strategy should focus on two things. One, consistency, and two, variety. So, here's what that looks like in practice. First, start by planning out how often you're going to post. I'd suggest you plan to post three to four times per week. Not every day because honestly, that's exhausting and you'll burn out, but enough that people remember you exist and start to recognize your brand. And second, make sure you have a dynamic content strategy. You can't just post product photos over and over. That gets boring fast. You need to mix it up. So, let's say on Monday you post a gorgeous product shot, natural lighting, very aesthetic. In the caption, you're talking about the product benefits, what problem it's solving, and you even add a link to the product to shop directly from the post. Then, Wednesday rolls around and you're posting behindthescenes content, something you can have fun with. For my matcha shop, I might show myself or my team sourcing the matcha or packing orders at my kitchen table or even just the process of whisking up the perfect cup. Something that feels real and personal and connects your customers to the actual process. Friday, you're sharing a customer testimonial. This could be a static image with a testimonial featured in text or a screenshot DM raving about how your product changed their life. Get permission first, but then share it to your feed with their permission. This also doubles as social proof, which is gold. Other options include educational content, motivational quotes that connect with your core audience, or usergenerated content, reposted with permission, of course. If you want some tips on how to build a bomb-proof strategy, we've got a link for you down below to get started. Some things to consider. Focus on the value you're bringing to your audience. The brands that perform best on social media understand that social isn't just a place to sell. It's a place to connect. It also helps to define a few content pillars so your messaging stays consistent. For example, if I were running a matcha brand, my pillars might be health, fitness, and sustainability. That could translate into a lifestyle story at the gym featuring the product, a carousel breaking down ingredients, or a short video explaining what organic actually means. Now, every single one of these posts needs three things. One, a link back to your store. Either tagged on your product, in your bio, or using a link sticker in stories. Make it easy for people to buy. Two, a clear call to action. Don't be shy about this. Grab yours before we sell out or buy now. Tell people what you want them to do. And three, hashtags, but not 30 random ones. Use five to 10 really targeted hashtags. Think about what your customers might be searching for or use AI to find out which hashtags are trending at the moment. These help new people actually find you. Instagram stories and reals section. Now, let's talk about stories and reals because this is where a lot of the magic actually happens, especially when it comes to driving traffic. Instagram stories are perfect for showing your product in action. And no, you don't need fancy equipment or a full production setup. Your phone is more than enough. Stories are meant to feel quick, casual, and real. Think about showing your product being packed, shipped, or used in real time. Even simple clips like orders going out or a quick product demo can go a long way. Stories are also great for quick tips or FAQs. You can answer common questions like, "Is matcha caffeinated?" or "How long does shipping take in a few seconds?" This kind of content is low effort, high value, and helps build trust without feeling salesy. And don't be afraid to show you, especially if you're the founder. Talking to the camera, sharing why you started the business, or giving a behind-the-scenes update helps people connect to the brand on a human level. People don't just buy products, they buy into stories. Reals work a little differently, and they're the most important. Reals are where you can reach new people, not just your existing audience. This is your chance to stop the scroll. Think short, engaging, and visually interesting. product demos, before and afters, quick transformations, customer reactions, or even trending audio paired with your product can all work really well. The key with both stories and reals is direction. Don't just post and hope people figure out what to do next. Every story and real should point somewhere, a link sticker, a tagged product, or your bio link. Give people a reason to tap, swipe, or shop right now. If you stay consistent with this, even just a few stories throughout the week and a couple of reels, you'll start to build momentum. People recognize your brand, feel more connected to it, and that trust is what turns views into clicks and clicks into sales. Now, it's time to talk about Shopify marketing apps. Shopify has a lot of great tools from the get- go. As you've seen from the last couple videos, everything you need to get started is right here in the store builder. But hey, you've watched almost three videos. You're hungry for knowledge. And I know a day will come when you need to level up and expand. And guess what? There's an app for that. There's a lot actually. For email, if you scaled out of Shopify messaging, try Clavia, which is worth considering once you've outgrown the basics. It offers more advanced automations and goes beyond email into SMS, WhatsApp, and push notifications all in one platform. If you're sending more than 10,000 emails a month, the pricing becomes more competitive, and you'll get access to AI powered tools for campaigns and customer support. There's a steeper learning curve, but if you're ready to level up, it's a solid choice. SMS marketing apps like Post Script and Attentive. If you don't have SMS messaging available, you can still access it with apps. They send promotional messages directly to customers mobile phones for all those who opt in. It's highly effective for time-sensitive offers, flash sales, abandoned cart recovery, and urgent updates because texts are, well, easier to respond to. I constantly feel like I must be sitting in my office at precisely noon before I can respond to an email. But texts have a 98% open rate and are typically read within minutes. Four, social proof. Collecting reviews can be exhausting, but apps like judge.mme and looks make it easy. Both automatically gather customer ratings along with photos and videos, display customizable review widgets on your store, sync reviews to Google Shopping and the Shop app, offer discount incentives for leaving reviews, and let you import reviews from other platforms. They're both built for Shopify with 247 support. Judge.mme is a great starting point. It's competitively priced and scales well as you grow. Looks is a better fit if you've got consistent sales volume and want more AI powered features. For help driving conversions, apps such as Privy and Justuno help drive conversions through pop-ups that capture email and SMS subscribers. Privy is great if you want an all-in-one solution as it combines pop-ups, email marketing, and SMS in one platform, so you're not juggling multiple tools. But if you're using Clavio, for example, then Just do focuses purely on advanced pop-up conversion without doubling up on emails. Referral programs reward existing customers when they refer a friend, which is why apps like Referral Candy exist. It can run targeted referral and affiliate programs simultaneously and fully integrates with your Shopify theme and every app you work with. To browse even more amazing apps, click settings, select apps, and click Shopify app store in the top right. You can filter by ratings, free to paid, and any relevant categories to find the app that's right for you. You can also ask Sidekick to give you recommendations based on what you're looking for. Before you install anything, here's a quick gut check. Checking the app rating and review count. Look for apps with four plus stars, ideally 4.5 or higher. More reviews equals more reliability. At least 100 plus reviews is a good sign. Read recent reviews, not just the top ones. And look for patterns in complaints. Verify the developer. Click on the developer name to see their other apps. Established developers usually have multiple apps or a strong track record. And look for the built for Shopify badge. These apps meet Shopify's highest quality standards. In the beginning, start by downloading one app at a time as you need. Pace yourself. Our final section, your weekly marketing routine. At the end of the day, consistency beats intensity every single time. You don't need to do everything everywhere all at once. You just need a simple routine you can actually stick to. The goal here isn't perfection. It's momentum. Your weekly checklist should look something like send one email, an offer, update, or story. Meet your social media post goal, whether that be one to two or three to four posts. Check your marketing dashboard inside Shopify admin and review. Which channel drove the most sessions? which brought sales? What's your conversion rate? Adjust one thing based on this data. The biggest mistake people make is trying to do too much right away. That's how burnout happens. Instead of starting with five new strategies, start with one. Build the habit, then layer in more as you learn what works. And don't forget, you've got sidekick. Use it. Ask for ideas, summaries, suggestions, or help pulling reports so you're not doing everything manually. Simple routine, small tweaks, real progress. And just like that, you have finished part three. You are officially 3/4 of the way through this Shopify series. Shopify Business Hero might need a little work, but we'll circle back on the name. Now that traffic is starting to come in, the next question is, how do you make it count? In part four, we're getting into how to optimize your store for conversions, increase sales, build trust signals, actually understand your analytics, and make your site flow faster and smoother for customers. And remember, marketing is a trial and error process. You're not supposed to get everything perfect right away. Mistakes are part of the process, and they're how you learn what actually works. With part four coming up, it's only up from here. Thanks so much for watching. Make sure to hit that subscribe button and keep it locked right here to watch more learn with Shopify videos.