The #1 tip for text ads in 2026: Asset variety

Don’t get hung up on individual asset impressions if you want to win in the new era of Search 👇 In this episode of Ads Decoded, host Ginny Marvin joins product experts Abby Butler (Ads UI Product Manager) and Adam Bullock (Search Ads UX Lead) to unpack the design process behind the design, testing and rollout of new Search ad experiences. Abby and Adam share how focusing on asset variety helps you future-proof your strategy as formats evolve: 🎨 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗸𝗲𝘆: Provide a diverse mix of assets so the system has more “buckets of paint” to meet the specific intent of complex, conversation-driven queries. 📈 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: An asset with low impressions but good performance metrics means it was likely the right message at the right time for a smaller subset of users – who you might not have reached without it. ✨ 𝗦𝘁𝗮𝘆 𝗮𝗵𝗲𝗮𝗱 𝗮𝘀 𝗻𝗲𝘄 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗹𝗮𝘂𝗻𝗰𝗵: Asset breadth also helps ensure you’re ready to take advantage of new formats and experiences as Search continues to evolve. Watch the full episode here → https://goo.gle/4s2QsVs