The #1 tip for text ads in 2026: Asset variety

Don’t get hung up on individual asset impressions if you want to win in the new era of Search 👇 In this episode of Ads Decoded, host Ginny Marvin joins product experts Abby Butler (Ads UI Product Manager) and Adam Bullock (Search Ads UX Lead) to unpack the design process behind the design, testing and rollout of new Search ad experiences. Abby and Adam share how focusing on asset variety helps you future-proof your strategy as formats evolve: 🎨 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗸𝗲𝘆: Provide a diverse mix of assets so the system has more “buckets of paint” to meet the specific intent of comp…