Snapchat Marketing tips for Dropshipping stores

Key Takeaways

hey everyone its Jessica with over lo and in this video I'm gonna show you how to leverage snapchat to build your brand marking your store and grow your business let's jump straight in first snapchat marketing is different so many businesses shy away from it because they don't understand it snapchat is not a full-blown social network but it's far more than just a messaging app well make snapchat different is that the content that you share on it is lost forever as soon as it's consumed and you don't have a public-facing profile like on Facebook Instagram and Twitter for these reasons snapchat marketing might seem like a bad idea but don't be fooled snapchats apparent shortcomings are actually its greatest strengths the fact that content disappears after it's been viewed means that there's an urgency to snapchat that the other social media platforms don't have as a result the average user open snapchat over 25 times a day and spends over 30 minutes a day on it bottom line users pay attention to snapchat content so why also snapchat marketing a good idea for a start there are 187 million daily active snapchat users around the world of these 71% are under 34 years old so if your target market is Millennials there's probably no better place to reach them then snapchat another great benefit of snapchat it's free and let's be real in 2018 most marketing tools aren't now well there's a lot of opportunity on snapchat it's vital to understand that snapchat marketing isn't like Facebook advertising it's not about money in money out instead snapchat marketing is all about branding and authenticity branding is a strategy not a tactic let me explain a strategy is a long-term overarching plan to achieve a goal or fix a problem tactics are the practical activities that you do within your planned strategy here's an example your strategy might be to boost conversions on Facebook so that every dollar you spend on Facebook ads will convert more customers now to boost conversions you need to use tactics in this example your tactics might include optimizing your ad creative or adding social proof to your website with me so far great now snapchat marketing is more of a long-term strategy than a tactic that's because it's primarily about branding you can't run ads or build a huge following count on snapchat but you can build deep long-term relationships with people in your target market snapchats power lies in its ability to engage a small community of your most avid customers on a really intimate personal level that's why snapchat is a strategic long-term investment it's about deepening and strengthening your brand as Gary Vaynerchuk a huge advocate of snapchat marketing explains it's not how many followers you have it's how many care it's not width its depth it's not how many impressions you get it's how much attention you get snapchat offers depth and attention that's why snapchat marketing can be so powerful the nature of the platform means you'll only attract your most engaged followers on snapchat but you can create authentic relationships with these followers on snapchat that you simply can't replicate anywhere else and the best part these highly active and loyal customers are extremely valuable to your business these people are likely to become advocates of your brand which will help you grow your business way beyond snapchat so what do your customers want to see on snapchat first snapchat isn't the platform for polished professional-looking content that's not the aim of the game instead snapchat users want transparent personal content yes social networking is generally about connecting with others but snapchat takes us to a whole new level snapshot connections take place in real time no photo editing allowed well it might sound scary embracing that kind of transparency can be great for your brand in fact a whopping 94% of consumers say they're likely to be loyal to a brand that offers complete transparency let's look at an example of transparency done right DJ Khaled proved the power of snapchat marketing way back in 2015 this hip-hop icon an entrepreneur used snapchat to build a rapport with his closest fans his snaps were entertaining and provided a behind-the-scenes look into his lifestyle Google Trends shows the correlation between the introduction of DJ Khaled snapchat presence and the Rison has popularity once snapchat elevated his brand dj khaled used his popularity to promote products from his fashion line for his fans having authentic everyday access to DJ khaled gave his products a special appeal all right by now you know why snapchat marketing is important for your brand ready to grow your following great there are two key tactics to growing your following on snapchat first let's address the biggest challenge with using snapchat there's no way for people to find you within the app the only way to promote your snapchat channel is outside of the app with that in mind let's discuss tactic number one share your snap code or handle on other channels this is the best way to get started promote your snapchat handle on Twitter Instagram Facebook and any other social channels you use you can also use your snap code as your profile picture on other social media channels to draw attention to the fact that you do have a snapchat account share your snap code regularly but not so much that you annoyed followers who don't use snapchat another great idea is to feature your unique snap code in the emails that you send out to new customers why well purchase receipt emails get an average open rate of 71% most other emails by contrast have an average open rate of 22% in other words receipt emails get the highest engagement scores out of all the emails you sent so purchase or see emails represent an awesome opportunity to promote your snapchat handle to new customers next up tactic number two download and share your snaps on other channels for this tactic simply download your snaps and create a compilation of your top performers then upload your compilation to other channels like YouTube and Facebook video this is a great way to draw attention to your presence on snapchat and it gives followers a taste of what to expect if they follow you you get to reuse content you've already created and your best snaps will be hosted somewhere permanently now that you've got some snapchat followers you need to share content and promote your store a word of warning though be careful you don't overdo the self promotional tactics research has shown that a massive 45% of consumers will unfollow a brand if their activity is dominated by self-promotion it's also important to note that you can't create outbound links on snapchat instead you'll need to create short links using a service like bitly and paste those links as texts onto your snaps with these tips in mind let's run through six ways you can create content and promote your store on snapchat number one day in the life content share selfies funny photos and any entertaining moments that occur throughout your day these posts should give followers an insight into your business culture sound easy enough it is even better these posts should make up the majority of the content you share on snapchat number two products teasers over low allows you to offer new products to your customers in seconds however it's good marketing practice to build anticipation prior to pushing a new product on your store user snaps to build excitement by dropping hints about new products that will make followers feel like they're getting an exclusive peek at what's to come number three product placements take a few snaps of your products being used out in the real world share snaps that give customers a better idea of your product size color or other details number four exclusive promo codes incentivize followers to buy from your store by sharing special discount codes just for your snapchat followers number five reach out to snapchat influencers like all social networks snapchat is home to influencers who already have a huge following these are often YouTube vloggers or other celebrities who have adopted snapchat as a way to connect with their audiences on a deeper level find relevant influencers in your niche and reach out to them offer to send a discount code so the influencer can share that with their audience or give the influencer free products and ask them to feature those products in their snapchat story number 6 do a snapchat takeover this is when you let another snapchat user take over your account for the day so that they can post their content on your account it can work brilliantly if it's done right invite an influencer in your niche to take over your account for the day the idea here is to cross-pollinate your audiences to do that it's important for both you and the influencer to promote the snapchat takeover on other channels ahead of time similarly if you have a or team members you could take turns running the account to keep things interesting lastly how can you measure your snapchat marketing success well snapchat only provides three main metrics for each snap these are views the number of screenshots taken and how many replays it received you'll want to watch these closely and remember how you need to create short links and paste them over your snaps well services like bitly allow you to track how many times these links are visited also another way to track your results is to create promo codes specifically for snapchat and then measure how many of the promo codes are used do you have any questions about snapchat marketing let me know in the comments below and I'll reply with my thoughts thanks for watching and if you like this video be sure to hit the subscribe button and turn on the notification bellow for more until next time learn often market better and sell more