SEO news and looking forward to SEO in 2022 - December 2021

Yoast · Beginner ·📰 AI News & Updates ·4y ago
SEO experts Joost de Valk & Jono Alderson will talk you through the latest and most interesting changes to the world of SEO. And as a special bonus, they predict key SEO themes of 2022. Watch the recording of this webinar and you'll have everything you need to know to kickstart your SEO strategy for the coming months! ✨ Find all the resources linked in our blog post over at https://yoast.com/webinar/seo-news-dec-2021/ Timestamps: 00:00 - Intro Google news 1:59 - The top trends of 2021 according to Google Search 3:40 - Update of Product reviews 6:17 - A 2021 update on mobile-indexing 7:24 - Google rolling out new top stories design on desktop 8:34 - Google Search efforts on inclusive language Microsoft news 9:44 - Bing launches About this website with Page Insights 11:14 - Bing let's you search local stores WordPress news 12:40 - WordPress CMS market share by Joost de Valk Other tech news 15:14 - 9 in 10 customers overlook negative reviews if the business responds adequately 17:09 - Google says it values all local reviews, both positive and negative 17:29 - Shopify merchants smashed Black Friday / Cyber Monday records 19:04 - The 2021 Web Almanac is almost complete 20:20 - Amazon is retiring Alexa Yoast news 22:35 - Yoast SEO 17.6: Fixes and new XML sitemaps in News SEO 23:02 - Yoast SEO 17.7: Introducing a free configuration workout SEO predictions 2022 23:34 - Holistic SEO remains important 25:19 - Google's focus on AI/NLP 27:30 - Increase use of structured data by Google 28:51 - Ongoing focus on performance 30:11 - The importance of video reaches new heights 31:46 - Increased focus on automation and AI 35:12 - Q&A
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Chapters (23)

Intro
1:59 The top trends of 2021 according to Google Search
3:40 Update of Product reviews
6:17 A 2021 update on mobile-indexing
7:24 Google rolling out new top stories design on desktop
8:34 Google Search efforts on inclusive language
9:44 Bing launches About this website with Page Insights
11:14 Bing let's you search local stores
12:40 WordPress CMS market share by Joost de Valk
15:14 9 in 10 customers overlook negative reviews if the business responds adequatel
17:09 Google says it values all local reviews, both positive and negative
17:29 Shopify merchants smashed Black Friday / Cyber Monday records
19:04 The 2021 Web Almanac is almost complete
20:20 Amazon is retiring Alexa
22:35 Yoast SEO 17.6: Fixes and new XML sitemaps in News SEO
23:02 Yoast SEO 17.7: Introducing a free configuration workout
23:34 Holistic SEO remains important
25:19 Google's focus on AI/NLP
27:30 Increase use of structured data by Google
28:51 Ongoing focus on performance
30:11 The importance of video reaches new heights
31:46 Increased focus on automation and AI
35:12 Q&A
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