Scott Galloway: Grumpy Cat Wins Big

Key Takeaways

[Music] so a big winner and often overlooked winner in the world of social media Linked In whose user base has skyrocketed from 160 million users to almost a third of a billion in the last two years and whose Revenue base has gone from 100 million to about 600 million in the same time as a matter of fact of the brands we track about 24% are advertising on LinkedIn versus only 23% on Twitter a more robust business business model than any other social media platform look for LinkedIn stock to continue its tear and appreciate in 2015 so what happens when disruptors get disrupted look no further than what's happening to OTAs who inserted themselves in between consumers and travel companies taking upwards of 25% of gross booking dollars Airbnb has come in and offered to take only 3% and we're seeing in addition to entrepreneurs renting out their Apartments we're seeing small hotel chains actually op ing for Airbnb as their reservation system look for Airbnb to dramatically increase its valuation just as Uber and other organizations that leverage other people's Capital expenditures continue to eat share so countries can be winners in this case South Korea is having outsize influence on societal and consumer Trends in Asia early Broadband initiatives make South Korea one of the most digitally Savvy countries in the world solo is also becoming a luxury hub responsible for 6.4 billion EUR in sales last year which is greater than any other city with the exception of Tokyo Hong Kong London Paris and New York in addition Soul leads the way in terms of dutyfree the number one market in the world for duty-free products with an 11% market share look for Korea to be the new cool kit in 2015 and for Global Brands to move headquarters and resources to Soul so two big winners from our sixth annual digital Q index for fashion coach and Gucci Gucci with consistent collateral materials and imagery great digital marketing and a robust mobile experience and Coach who brings its consumers the first truly Omni Channel experience in fashion with the ability to see skew level inventory on your mobile device or reserver product in store for pickup at a later time the big loser bbery who has dominated the index for the last three years at number one dropping to six largely on the back of Aging infrastructure as they migrate from the create the group platform to a patchwork infrastructure that handicaps their mobile checkout and some of their product pages so who are the highest paid actors athletes and models in the world Tom Brady sits at about 30 million Namar also at about 33 million for the Brazilian soccer player rapael nidal comes in ahead of both of them at about 45 million acting's good work if you can get it with Tom Cruz clocking in at about 35 million and Leo Di Caprio besting him at almost 40 million jelli buan the top of the Heap in the modeling world at 47 million but all of these folks are bested by grumpy the cat who will reportedly earn upwards of 50 million this year that makes sense we'll see you next week [Music]