Product Strategy in Gaming Explained

What does it take to turn a video game idea into a successful product? In this lecture, explore the fundamentals of product strategy and roadmapping in the video game industry. Learn how product managers define target audiences, craft a compelling value proposition, analyze competitors, and build product roadmaps that guide development from concept to launch. You’ll also see how marketing strategy, post-launch iteration, analytics tools, and emerging technologies like generative AI play a role in shaping modern gaming experiences. This video is part of the *Xbox Product Manager Professional …