New Way Now: Victoria’s Secret is building a whole new shopping experience with gen AI

𝗦𝘂𝗺𝗺𝗮𝗿𝘆: Murali Sundararajan, CIO of Victoria’s Secret & Co., shares how the leading retailer is building new personalized shopping experiences wherever its customers are. Using Google Cloud AI, Victoria’s Secret has created a visual search feature that lets shoppers upload photos from their phone to find products they are looking for instantly on its digital platform — just like being helped by an associate in stores. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: How can VS&Co further emulate the in-store experience on their digital platforms to answer questions, make personalized recommendations, or guide customers to the right products? 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Using Vertex AI, Victoria’s Secret implemented visual search on its digital platform to help bring the in-store associate experience to its digital platform. The feature enables customers to use the camera in the app or on their phone to take pictures of what they are searching for and get results back for the exact same product, along with similar items. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Now, it’s easy for customers to track down an item they are looking for instantly, without having to search through multiple pages of products. 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗳𝘂𝗹𝗹 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘄𝗶𝘁𝗵 𝗠𝘂𝗿𝗮𝗹𝗶 𝗦𝘂𝗻𝗱𝗮𝗿𝗮𝗿𝗮𝗷𝗮𝗻, 𝗖𝗜𝗢 𝗼𝗳 𝗩𝗶𝗰𝘁𝗼𝗿𝗶𝗮’𝘀 𝗦𝗲𝗰𝗿𝗲𝘁 & 𝗖𝗼: → “We chose Google Cloud because Google AI’s technology is leading the industry and the innovation that they bring as part of the platform is aligned with what Victoria's Secret wanted to do as a business.” — Murali Sundararajan, CIO of Victoria’s Secret & Co → “Scalability is very, very critical for Victoria’s Secret. By choosing Vertex AI, we’ve seen an excellent synergy between the technology and what the business needs are, so the integration is very easy and seamless for us.” — Murali Sundararajan, CIO of Victoria’s Secret & Co → Victoria’s Secret also recognizes the potential of Google Cloud ge