New Way Now: Qiddiya levels up its ‘city for play’ with a unified data & AI platform

Learn More About Vertex AI: → https://goo.gle/44BZwaE Learn More About BigQuery → https://goo.gle/4pTsw6g Featured in this video: Altaf Sharif, Head of Data Office at Qiddiya Executive summary: Qiddiya is building a world-class “city for play” - a destination where entertainment, sports, and culture come together. To bring this vision to life, Qiddiya is using Google Cloud to unify its data, break down silos, and create a connected intelligence layer that supports decision-making by delivering real-time, end-to-end insights about the city. Challenge: Designing a living, learning, and self-evolving destination meant putting data at the center of every decision. But Qiddiya’s data was scattered across multiple systems, making it hard to build a single source of truth or maintain consistent data quality. Without a unified foundation, it was difficult to support the effective, connected decision-making the project needed. Solution: By moving to Google Cloud, Qiddiya centralized its data environment, integrated sources at scale, and automated infrastructure to improve agility and governance. With platforms like BigQuery, Vertex AI, and the broader Google Cloud data stack, Qiddiya created a unified data and AI platform that brings together insights from across the city enabling more effective decision making. Results: With a unified, scalable data foundation, Qiddiya has transformed how decisions are made across the organization. It now provides leaders with real-time, high-quality insights, helping move the business from siloed systems to a connected, intelligent ecosystem. The data office is expanding self-service analytics and embedding AI across business units, enabling teams to use data confidently and make faster, more informed decisions as Qiddiya continues to grow. Key takeaways and highlights from our interview with Altaf Sharif, Head of Data Office at Qiddiya: → “We have built a strong foundation with our unified data and AI platform using Vertex AI, Goog