New Way Now: Mobile services get smarter at LG U+ with help from Google AI

*Featured in this video:* SeokYoung Lee, Director, Head of Mobile Agent Services at LG U+ *Executive summary:* Mobile network operator LG U+ chose Google Cloud AI to enhance on-device features for its more than 18 million subscribers across South Korea. As LG U+ continually works to bring customers convenient, easy-to-use mobile devices, they’ve used Gemini and Vertex AI to add call summarization, visual call interfaces, spam detection, and AI call answering for users. In the competitive telecom market, and as LG U+ prepares for international expansion, the company chose Google AI products to differentiate its services and grow revenue. *Challenge:* LG U+ aimed to expand its services beyond South Korea, but needed to add to its existing capabilities quickly to serve users in real time with helpful, convenient AI features. *Solution:* The mobile agent services team integrated Gemini into its ixi-O phone agent for more actionable AI that can understand user intent and respond accordingly. The LG U+ ixi-O One agent pairs its own device AI — which transcribes and records calls in real time — with Gemini, which performs sophisticated analysis to summarize conversations and suggest follow-up actions. Next, the mobile agent team will use Vertex AI to add features that recommend responses during calls based on content searches, as well as retrieve relevant locations, objects and contextual information. *Results:* With newly expanded AI capabilities, LG U+ will expand internationally, partnering with both Google and other telecom companies. The team’s plans for the coming year include building even deeper data-driven customer understanding into its products and creating an advanced autonomous agent. *Key takeaways and highlights from our interview with SeokYoung Lee, Director, Head of Mobile Agent Services at LG U+:* → “Our team’s motto is ‘turning imagination into reality.’ Google plays two key roles in this: first is enhancing our imagination, and second is provi