New Way Now: How Evergent broke down growth barriers for global streaming services with Google Cloud

*Featured in this video:* Vijay Sajja, Founder and CEO, Evergent *Executive summary:* Digital media companies launching global streaming services need flexible technology stacks that adapt. Evergent provides an AI-powered subscription management solution that helps companies launch and grow services globally. When one customer hit a wall after reaching 1.5 million subscribers across 33 countries on a legacy system, Evergent migrated them to its platform built on Google Cloud. Using BigQuery and cloud-native tools, Evergent enables daily pricing changes instead of annual updates, helping customers innovate in each market with real-time data. *Challenge:* Legacy subscription systems create critical growth barriers for global streaming services. That’s because traditional platforms are designed for annual pricing changes and can’t handle the daily updates that modern services require. Evergent aims to meet the needs of today’s media companies with technology that can launch services reliably, adapt quickly to market conditions, and scale across borders. For instance, after growing to 1.5 million subscribers in 33 countries, one Evergent customer hit a wall and couldn't continue to scale without a platform like Evergent's that is capable of quick, market-specific changes. *Solution:* Evergent built its AI-powered subscription management solution on Google Cloud for its global infrastructure and worldwide scalability. BigQuery and AI/ML analytics provide faster insights and churn prevention, while cloud-native tools let developers focus on business problems instead of deployment complexities. The platform supports diverse business models — including streaming services, direct to consumer sports rights owners, and global telcos — giving customers greater choice and flexibility. *Result:* When one customer hit a wall after growing to 1.5 million subscribers in 33 countries, Evergent migrated them from the legacy system to its Google Cloud-based platform, unlocking sca