New Way Now: Gozango helps businesses launch lead-generating campaigns in 10 minutes with Gemini

Google Cloud · Beginner ·📣 Digital Marketing & Growth ·8mo ago
Skills: AI Marketing80%
*Featured in this video:* George Grandis Copeland, the CEO and founder of Gozango *Executive summary:* Gozango, an all-in-one marketing platform, is harnessing the power of generative AI to enhance its simple, effective approach to lead generation. Using Gemini 2.5 Pro, Gozango integrated gen AI capabilities to help both businesses and agencies get more qualified leads for less while making the most of the entire Google ecosystem, from Google Ads to Google Business Profiles. Gemini 2.5 Pro has supercharged Gozango in three key ways: reducing the time to model industry topics by 80%, generating thousands of ads 100x faster, and automating call outcome identification with 96% accuracy for better lead quality. In addition, Gemini 2.5 Pro’s 1-million-token long context window is capable of processing and understanding large segments of Gozango’s code base, enabling teams to optimize complex relationships and database queries in minutes instead of weeks, leading to more efficient code and quicker development. Together, these improvements take Gozango one step closer to transforming digital marketing — customers can onboard, launch, and scale everything they need to start getting high-quality leads on Google in just 10 minutes. *Challenge:* Businesses and agencies today face a dynamic marketing landscape filled with constant change and uncertainty, making it difficult to keep up — let alone drive sustainable growth. On its mission to make lead generation so simple that anyone can do it, Gozango recognized gen AI presented an opportunity to take its platform to the next level. *Solution:* With Google Ads already sitting at the center of its platform, Gozango integrated Gemini 2.5 Pro, Google’s most advanced model for complex tasks, to make building campaigns and managing leads simpler and more effective. Specifically, they built: 1) A topic modeling engine that uses Gemini to provide a deeper, semantic understanding of the relationships between different keywords and
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