New Way Now: Eagle Eye personalizes retail for millions of customers with Google AI

*Featuring:* Zyed Jamoussi and Cédric Chereau, Co-Founders of Eagle Eye *Executive Summary:* What does it take to deliver truly personalized shopping experiences? Eagle Eye, a leading loyalty and promotions platform provider, partnered with Google Cloud to find out. Using BigQuery and Vertex AI, Eagle Eye delivers EagleAI — an AI-powered solution that generates engaging, personalized promotions at scale that drive loyalty and customer engagement across all channels. Combining advanced AI capabilities with scalable cloud technologies, EagleAI enables millions of retailers and grocers to design and launch fully personalized promotions in hours or minutes — instead of weeks — achieving 5x better engagement than traditional methods and $7 of incremental sales for every $1 invested. *Challenge:* Traditional retail promotions, which require weeks of preparation, often lack the personalization necessary to engage modern consumers — especially in today’s digital era. Eagle Eye wanted to build a scalable, efficient solution that enables retailers of all sizes, from small businesses to multinational grocers, to deliver tailored campaigns that help them connect with their customers. *Solution:* Working with Google Cloud, Eagle Eye created EagleAI, an AI-powered solution that generates engaging, personalized promotions at scale. Using Vertex AI, along with BigQuery for seamless data exchange, Eagle Eye completely reimagined the way it deploys new AI models — delivering a new family of algorithms that can programmatically create and optimize personalized offers based on product affinity, shopping predictions, promotional responsiveness, budgetary controls, and more. In addition, Google Cloud managed services offer autoscaling capabilities, allowing EagleAI to provide cost-effective solutions that can scale on demand to meet the unique needs of both small retailers and global giants. *Results:* With Google Cloud powering EagleAI, retailers can now design and launch fully pers