New Way Now: Bosch Digital delivers localized marketing content in just a few clicks with Gemini

*Summary:* Sonja Buchholz, product owner and squad lead for data-driven marketing at Bosch Digital, shares how Google Cloud is helping the leading technology and services company leverage generative AI to make deeper connections with its global audiences. Using Gemini, Google’s multimodal gen AI model, many business units at Bosch Digital localize marketing content and campaigns for a diverse range of markets and demographics — saving time and costs. *Challenge:* Marketing is a worldwide enterprise at Bosch, with products ranging from e-bikes, home appliances, power tools, security systems, automotive supplies, and large thermal plants. The team at Bosch Digital needed a way to quickly and cost-effectively serve all of its global markets with marketing content and campaigns for products and services. *Solution:* With Google’s state-of-the-art multimodal AI model and Vertex AI, Bosch Digital can provide its marketers with everything they need to localize a campaign — from translation and context creation to image generation. Gemini’s multimodal capabilities enable marketing teams to generate images and text simultaneously and translate it according to a local market’s specific requirements — all while remaining faithful to Bosch Digital’s brand style guidelines. *Results:* Bosch Digital has reduced photography costs even while creating and testing contextualized visuals for diverse channels and formats. Localizing imagery is often as easy as changing a background with just a few clicks. And because the team can handle content creation in multiple languages in house, they have lowered overall costs while launching marketing campaigns faster than ever before. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗮𝗻𝗱 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘄𝗶𝘁𝗵 𝗦𝗼𝗻𝗷𝗮 𝗕𝘂𝗰𝗵𝗵𝗼𝗹𝘇, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝘄𝗻𝗲𝗿 𝗮𝗻𝗱 𝗦𝗾𝘂𝗮𝗱 𝗟𝗲𝗮𝗱 𝗳𝗼𝗿 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 𝗕𝗼𝘀𝗰𝗵 𝗗𝗶𝗴𝗶𝘁𝗮𝗹: → “The partnership started with the idea to use