How Valuable Is the Google Ads Optimization Score?
Optimization Score is one of those metrics Google made up to help advertisers understand how well they're doing, but many people we run into use it as a KPI for their account. Unfortunately, the only one gaining from you optimizing your account for your Optimization Score is Google, In this video, we'll talk through what Optimization Score is, what it measures, and discuss whether you should care about it or not.
0:39 - What is Optimization Score?
2:08 - How is Optimization Score Calculated?
2:53 - How Google is Determining the Suggestions for Your Optimization Score
4:43 - How to Review Opt…
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Chapters (8)
0:39
What is Optimization Score?
2:08
How is Optimization Score Calculated?
2:53
How Google is Determining the Suggestions for Your Optimization Score
4:43
How to Review Optimization Score Recommendations with Your Account in Mind
6:23
Why You Might Want to Dismiss Recommendations From Now On
7:51
When Optimization Score Might Matter to You
8:54
Perfect Example of When Blindly Accepting Google’s Recs for Optimization Score
11:06
A Better Way to Review Recommendations to Improve Optimization Score
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