Google Gemini for Digital Marketing

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Google Gemini for Digital Marketing

Coursera · Intermediate ·📣 Digital Marketing & Growth ·1h ago
Skills: Prompt Craft90%
Master Google Gemini for real digital marketing work — not theory, but the prompts, workflows, and techniques that produce results you can use the same day. By the end of this course, you will know how to write structured prompts that consistently generate high-quality output, use Gemini across Google Workspace tools including Docs, Sheets, and Gmail, conduct audience research and competitor analysis, create and adapt content for multiple channels and regions, build SEO assets and paid ad copy at scale, and manage campaign operations from briefs to performance reports. What makes this course different is its focus on practice over explanation. Every lesson is built around a real marketing task — buyer personas, customer journey maps, Google Ads headlines, FAQ schema code, email thread summaries, data cleaning — with ready-to-use prompts you can take directly into your own work. The RACE prompting framework runs through every module, giving you a repeatable structure for any task Gemini can help with. Whether you are new to AI tools or already using them and want sharper, more consistent results, this course gives you a complete, practical system for integrating Gemini into your marketing workflow from day one.
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