How To Set Google Ads Budgets Correctly - Google Ads Budget Recommendations and Forecasting

🎞️ Get my premium videos and content: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join 📚 Want to learn Google Ads? Get my course ($34.99): https://surfsideppc.com/course 🔎 Need a Google Ads Consultant? Book here: https://surfsideppc.com/consulting 💼 Need help with your Marketing/Ads? Join my community: https://surfsideppc.com/community Google Ads Budgeting: https://www.surfsideppc.com/google-ads-budgets Google Ads Budgeting: A Google Ads budget is the amount of money you choose to spend on your ads each day. Setting the right Google Ads budget helps you control costs, reach the right people, and get better results from your campaigns. You can set a budget for each campaign, so it's easy to focus more on ads that are working well or test new ideas without going over your limit. Whether you have a small or large budget, understanding how Google Ads budgeting works—like how daily limits are managed and how Google spreads your budget over time—can help you spend smarter and avoid wasting money. Summary of Key Points (with Timestamps) [00:00–01:00] General Approach to Budgeting The video explains how to set Google Ads budgets using three business examples: a local plumber, an e-commerce fruit tree seller, and a yoga studio. Emphasis on starting with test budgets and scaling based on performance and cost-per-lead data. [01:00–03:45] Local Plumber Example Recommends starting with Local Service Ads (LSAs) for service businesses like plumbers. Suggests a starting budget of $1,000/week ($4,000/month) to ensure effectiveness. Highlights that too low of a budget won’t yield useful results. [04:00–13:00] Search Campaign Budget Forecasting Demonstrates using the Google Keyword Planner to estimate costs per click (CPC) and forecast results. Recommends $5,000–$6,000/month for plumbing campaigns in high-competition cities like NYC. Points out that higher daily budgets (e.g. $300/day) may be needed to reach optimization thresholds (~200 clicks/month). [