How to Package Your Services So Clients Actually Buy
If you’ve been trying to be “affordable” and it’s only led to cheap clients and ignored proposals—you’re not alone.
In this AdobeMAX cut-down, you’ll learn value-based pricing: how to charge more, attract high-paying clients, and remove the friction that makes people ghost.
🚨 You're watching just a slice of the full session.
If you want to go deeper -
→ https://youtu.be/5eCNrbsEwQA
What we’re going to learn:
• Why “affordable pricing” attracts cheap clients (and repels premium buyers)
• How to charge more by selling outcomes—not deliverables
• How to find an ideal client who can actually …
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Chapters (13)
Intro
0:42
What Makes An Offer Irresistible
2:00
Define The Dream Outcome
4:06
Identify Buyer Fears + Risks
5:50
Increase Certainty With Clear Assurances
6:40
“Discovery Call” vs “Kickoff Call”
8:03
Remove Risk With A Better Process
8:33
Add A Risk-Reversal Guarantee
9:20
Avoid Too Many Options
10:53
Offer Two Timelines (14 vs 30)
11:07
Set Revision Limits + Upsell Faster Delivery
11:43
Get Permission To Enforce Boundaries
12:29
Outro
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