Designer as Entrepreneur, Going Beyond Design: CSUN Portfolio review

The Futur · Intermediate ·📰 AI News & Updates ·9y ago
Is design more than graphics? Recent graduate, Julianna, is already thinking like an entrepreneur. On this episode, we review Julianna's portfolio as she turns an assignment into an actual business model called Time Swap where students can tutor one another. Julianna Doychinov -- Behance site: https://www.behance.net/juliannad Portfolio Website: https://jdoychinov.myportfolio.com Annotations -- 00:24 Meet Julianna Doychinov 00:37 Q: Was the assignment to come up with an app? 00:52 Q: How do I know the quality of one tutor over another? 01:15 App Critique - The design is meant to support the concept 01:39 focus on the exchange of time concept 02:34 Q: What did you think of the critique? 02:52 Chris's final thoughts 03:16 Bonus Footage Skillshare Affiliate link: http://skillshare.evyy.net/c/375188/298081/4650 Want to get your logo reviewed? Submit here: https://www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Essential reading/book list from Chris Do. 📕 https://www.thefutur.com/essential-reading-creative-professionals-booklist/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _ Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe Sound Cloud https://soundcloud.com/thefuturishere 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit: https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. 🔹 Music on the show from Art-list.io http://goo.gl/22VpQi 🔹 Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=Chri

What You'll Learn

The video features a portfolio review of Julianna, a graphic design major and marketing minor, who presents her project Time Swap, a tutoring app where students can exchange time with each other, and receives feedback on her design and business model from Chris of The Futur.

Full Transcript

[Music] first of all my name is Juliana I'm a graphic design major and I'm a marketing minor my first project is a tutoring app called time swap where students can exchange time with one another and they can also also purchase tutoring it's just the assignment to come up with an app it was but I went a little Beyond and went through this sort of case study format the general user Persona is a student who can either help other students or who needs help how do I know the quality of one tour versus another it will be user generated information so it will [Music] I wonder if you have presented that almost as if you're on Shark Tank what that would sound like here's the problem that I saw and I tried to find a solution and none existed then I came up with this concept and this is what it does and speaking from a more business point of view because the design is whatever right it's like it's really to support the concept I just now I'm taking a step back as if I were an advisor to you it's like I wonder if you just pitched it and told the whole story like I got frustrated I needed help and I couldn't get it and then this person wanted this and I couldn't figure it out and is that a fair price and were they any good well that's why I came up with time swap the logo the mark for me I would have loved to yesterday he needs work and I would love for it to communicate not just time but the swapping of time so maybe there's some kind of graphic device that really talks about the exchange of time I know that purple is your favorite color because I can tell all your identity and everything's purple everywhere and I would say that maybe you use purple but you use it more as an accent color make it a little bit more neutral this shade this Hue of purple tends to skew a little feminine little cosmetic and at first I had a hard time trying to figure out what the heck it was what's really great about this is your your concept goes Way Beyond Aesthetics it's about functioning it's a tool solves a problem and there's a business model in there and this brings in the whole other kinds of things like learning how to run a company to manage teams and I think that's like a wonderful Arc for you to go down all right I think that's it for me um thanks for sharing your work with us [Music] um I thought it was very exciting and helpful I got a lot of good insight and it was great to meet Chris in person I watched um channels so it was really great to have that one-on-one personal feedback and critique Juliana very sweet what I see in her is this kind of business mindset trying to solve a problem and using design as a means to solve that I think that's it [Music] thank you [Music] I'll follow someone like Chris anywhere somewhere and I'll go I'm willing to be the full but there's got to be a bigger fool following me yeah fun fact I did not go to my own school's portfolio review and I don't know what happened it's one of those things and I miss my high school graduation I barely make any of these things I don't know what's wrong with me here man all right bye guys
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The video teaches how to think like an entrepreneur as a designer, developing a business model and pitching an idea, with a focus on solving real-world problems through design. Julianna's project Time Swap is a great example of how design can be used to create a functional tool that solves a problem. The video also highlights the importance of receiving feedback and iterating on a design.

Key Takeaways
  1. Develop a business model for a design project
  2. Create a pitch for a business idea
  3. Conduct user research to inform design decisions
  4. Design a logo and branding for a product
  5. Iterate on a design based on feedback
💡 Design can be used to create functional tools that solve real-world problems, and entrepreneurs can use design thinking to develop innovative business models.

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Chapters (8)

0:24 Meet Julianna Doychinov
0:37 Q: Was the assignment to come up with an app?
0:52 Q: How do I know the quality of one tutor over another?
1:15 App Critique - The design is meant to support the concept
1:39 focus on the exchange of time concept
2:34 Q: What did you think of the critique?
2:52 Chris's final thoughts
3:16 Bonus Footage
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