Google Ads Video Reach Campaigns
Google Ads video reach campaigns can be a cost-effective way to build brand awareness for a new product or service. This campaign subtype focuses on trying to get in front of the most unique users as possible. This video will show you when you may want to consider a video reach campaign, how to set one up in Google Ads, and some columns you may want to use to review performance.
0:38 - Reasons to Create a Video Reach Campaign
2:29 - How to Create a Video Reach Campaign from Scratch in Google Ads
3:03 - How to Set Up Skippable vs Non-Skippable Video Ads
4:01 - Bidding Strategies, Budgets, & S…
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Chapters (11)
0:38
Reasons to Create a Video Reach Campaign
2:29
How to Create a Video Reach Campaign from Scratch in Google Ads
3:03
How to Set Up Skippable vs Non-Skippable Video Ads
4:01
Bidding Strategies, Budgets, & Scheduling for Google Ads Video Reach Campaigns
4:42
Networks Eligible for Video Reach Campaigns
5:26
Adding Related Video Extensions to Your Campaigns
6:01
Frequency Capping Controls within Video Reach Campaigns
7:00
Adding Skippable Video Creatives to Reach Campaigns
8:02
Adding Video Creatives for Non-Skippable In-Stream Ads
8:45
Reporting Columns to Review for Awareness & Reach Campaigns
11:02
Exclusion Audiences and Using Them with Video Reach Campaigns
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