Gartner L2 Digital IQ Index: Top Personal Care Brands in Digital 2018

Gartner for Marketing · Intermediate ·📰 AI News & Updates ·7y ago
Direct-to-consumer disruptors in the personal care industry continue to upset traditional brands and raise the bar on digital efforts. But many traditional personal care brands are waking up. Gillette tops this year’s Digital IQ Index: Personal Care, boasting the fastest mobile site and a tactical approach to Amazon and Google visibility. L2’s 6th annual Digital IQ Index: Personal Care benchmarks the digital competence of 124 brands operating in the US. For these and more insights, visit L2inc.com.
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