Digital IQ Index®: Magazines 2012
L2′s second-annual Digital IQ Index®: Magazines report benchmarks the digital competence of 80 global magazine brands, looking at 350 data points across five dimensions: Site, Digital Marketing, Social Media, Mobile, and Tablet.
After four years of revenue declines, in 2012 magazines appear to have stopped the bleeding. The lone bright spot moving forward: DIGITAL
By 2016, revenue from digital advertising is expected to represent 13 percent of total—growing at 18.5 percent per year—versus flat growth for print advertising and subscription revenue. However, the fundamentals of this growth a…
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