Digital IQ Index: Hotels
Highlights from L2′s Digital IQ Index: Hotels reveals that differentiated content on site and mobile bookings drive traffic and high margin revenue.
There are few industries that have seen more disruption at the hands of digital than hospitality. In 2000, the Internet accounted for 1-2 percent of hotel bookings. A decade later bookings across digital channels breached 50 percent. As other sectors struggle to articulate and justify investments in digital, hotel brands need look no farther than the cost(s) to book on their own site, vs. Online Travel Agents or OTA's. The cost incurred for book…
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