Digital IQ Index® - Fashion 2016
Seven percent of luxury sales now occur online, making the web the third largest regional market for fashion, trailing only the US and Japan and is projected to be responsible for more than 65% of the industry's growth over the next 4 years.
However, focusing on growing online sales is only a fraction of the opportunity—89 percent of consumers visit a brand’s site before making a purchase, eclipsing competing touchpoints.
While the hype around See Now, Buy Now has dominated the fashion press, only fourteen percent of brands participated during 2016 global Fashion Weeks—and just five brands m…
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