Digital IQ Index® - Consumer Electronics 2016
The smartphone market, the focal point of the Consumer Electronics industry since 2007, has reached an inevitable saturation point—as of 2016, 80 percent of Americans own a smartphone.
Legacy players have already shifted their focus to wearables and “the internet of things” as areas to replenish lost value, ceding the primary battle to Apple and Samsung.
While Apple operates 489 store locations in almost two dozen countries, only 8 other brands out of 61 we tracked in this year’s study have any physical store presence. The remaining consumer electronics brands find themselves in uncharted wa…
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