๐Ÿ˜ฌ๐Ÿ™„ Confession: my weekly newsletter used to be a little *gasp* boring... UNTIL I MADE THIS CHANGE

Alex Cattoni ยท Beginner ยท๐Ÿ–Š๏ธ Copywriting & Content Strategy ยท3y ago
If youโ€™ve been on my email list for a while, then youโ€™ve probably noticed my emails have changed dramatically over the years...โ  โ  When I first started my brand, I was BUSY โฐโ  โ  โฐ BUSY working for my clients (who were paying the bills, so kinda important to prioritize - lol)...โ  โ  โฐ BUSY getting my business to take off (which meant putting ALL my effort into creating YouTube videos, offers and messaging my community)...โ  โ  And because I was so busy, I wasnโ€™t putting much time or effort into the weekly email I sent my list. โ  โ  The email ended up being a last priority for me. โ  โ  Something I whipped up super quickly minutes before hitting send ๐Ÿ“งโ  โ  Now - there wasnโ€™t anything inherently โ€œwrongโ€ with what I was sending... โ  โ  I WAS emailing my list once a week (which was my goal at the time)... โ  โ  And the email WAS doing its job (which was to let my community know what the newest YouTube video was about)...โ  โ  But the email itself was pretty boring ๐Ÿฅฑโ  โ  So I made a dramatic change to fix that โžก๏ธ and started teaching all of my weekly lessons through storytelling ๐Ÿคฉโ  โ  And the results have been AMAZING. โ  โ  The weekly email started doing so well that I decided to start sending TWO emails a week...โ  โ  And that one has done so well...โ  โ  That Iโ€™m experimenting with sending a THIRD email every week...โ  โ  SO WHATโ€™S THE LESSON?! ๐Ÿ‘‡โ  โ  Storytelling is the *key* to keeping your audience engaged with your content, excited to hear from you and happy to buy! โ  โ  Which means itโ€™s a very important skill for ALL copywriters, marketers and business owners to master...โ  โ  If YOU want to learn how to weave storytelling into your emails, check out my ๐Ÿ’Œ email marketing course - Own the Inbox ๐Ÿ’Œ https://go.copyposse.com/oti-ytc โ  Or if you want to learn the basics of storytelling in ANY context, check out these 5 books:โ  โ  ๐Ÿ“š The Storytelling Animalโ  ๐Ÿ“š Wired for Storyโ  ๐Ÿ“š The Story Factorโ  ๐Ÿ“š On Writing - A Memoir of The Craftโ  ๐Ÿ“š Made to Stickโ  โ  Whatโ€™s your favorite resource for st
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1 Copywriting vs. Content Writing โ€“ What's The Difference?
Copywriting vs. Content Writing โ€“ What's The Difference?
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 2 Become A Copywriter: Top 5 Best Copywriting Books For Beginners
Become A Copywriter: Top 5 Best Copywriting Books For Beginners
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 3 Copywriting Tutorial: How To Write Headlines
Copywriting Tutorial: How To Write Headlines
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 4 How To Find A Profitable Niche Market
How To Find A Profitable Niche Market
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 5 3 Differences Between Content Writing and Copywriting
3 Differences Between Content Writing and Copywriting
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 6 How To Get Clients: 4 Copywriting Tips For Beginners
How To Get Clients: 4 Copywriting Tips For Beginners
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 7 How To Become A Freelance Copywriter & Get Your First Client
How To Become A Freelance Copywriter & Get Your First Client
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 8 Copywriting Tutorial: How To Write Sales Copy That Sells
Copywriting Tutorial: How To Write Sales Copy That Sells
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 9 How To Get Into Flow State: 7 Tips For Writing Flow
How To Get Into Flow State: 7 Tips For Writing Flow
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 10 How To Write Sales Copy That Sells: 4 Types of Scarcity Marketing
How To Write Sales Copy That Sells: 4 Types of Scarcity Marketing
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 11 The 5 Biggest Copywriting Mistakes
The 5 Biggest Copywriting Mistakes
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 12 Copywriting Tips For Beginners: How To Write Ad Copy
Copywriting Tips For Beginners: How To Write Ad Copy
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 13 How To Write A Sales Letter
How To Write A Sales Letter
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 14 How To Hire A Freelance Writer or Copywriter
How To Hire A Freelance Writer or Copywriter
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 15 6 Tips For Content Marketing & Social Media
6 Tips For Content Marketing & Social Media
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 16 3 Persuasion Techniques To Use When Writing Sales Copy
3 Persuasion Techniques To Use When Writing Sales Copy
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 17 Free Copywriting Course: How To Write Marketing Webinars
Free Copywriting Course: How To Write Marketing Webinars
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 18 5 Copywriting Exercises: How To Write Better Sales Copy
5 Copywriting Exercises: How To Write Better Sales Copy
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 19 How To Still Make Money, Even When Youโ€™re TIRED AF
How To Still Make Money, Even When Youโ€™re TIRED AF
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 20 Best Productivity Apps & Tools For Digital Nomads
Best Productivity Apps & Tools For Digital Nomads
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 21 Top 4 Social Media & Digital Marketing Trends
Top 4 Social Media & Digital Marketing Trends
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 22 Copywriting & Email Marketing Trends 2020
Copywriting & Email Marketing Trends 2020
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 23 6 Tips From The Best Digital Marketing Mastermind Group
6 Tips From The Best Digital Marketing Mastermind Group
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 24 How To Write Killer Email Subject Lines
How To Write Killer Email Subject Lines
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 25 How To Start Freelancing: 5 Tips For Managing Your Clients
How To Start Freelancing: 5 Tips For Managing Your Clients
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 26 How To Write Sales Copy That Sells | 3 Copywriting Tips from Zach Browman
How To Write Sales Copy That Sells | 3 Copywriting Tips from Zach Browman
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 27 How to Write A Landing Page That Converts
How to Write A Landing Page That Converts
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 28 Copywriting Examples: 10 Brands With A Killer Slogan
Copywriting Examples: 10 Brands With A Killer Slogan
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 29 4 Proven Email Marketing Templates
4 Proven Email Marketing Templates
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 30 How To NOT Write Copy: 8 Bad Copywriting Examples & Marketing Fails
How To NOT Write Copy: 8 Bad Copywriting Examples & Marketing Fails
Alex Cattoni
 31 Copywriting Tips: How To Write The Perfect Sales Pitch
Copywriting Tips: How To Write The Perfect Sales Pitch
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 32 What is Copywriting? The ABCs of Copywriting for Beginners
What is Copywriting? The ABCs of Copywriting for Beginners
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 33 9 Shocking Facts About Email Marketing
9 Shocking Facts About Email Marketing
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 34 The #1 Messaging Mistake That Keeps Writers Broke & Frustrated
The #1 Messaging Mistake That Keeps Writers Broke & Frustrated
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 35 ๐Ÿ˜ฒWhy You SUCK AT SELLING: Try this simple sales exercise.
๐Ÿ˜ฒWhy You SUCK AT SELLING: Try this simple sales exercise.
Alex Cattoni
 36 4 Storytelling Formulas To Create CONTENT That SELLS ๐Ÿ’ธ
4 Storytelling Formulas To Create CONTENT That SELLS ๐Ÿ’ธ
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 37 8 Pricing RULES To Build A 6-Figure Writing Business
8 Pricing RULES To Build A 6-Figure Writing Business
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 38 ๐Ÿ˜How To Make New Clients FALL IN LOVE With You
๐Ÿ˜How To Make New Clients FALL IN LOVE With You
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 39 How To Go From A $100 Side Hustle To $10,000/Month Writing Business
How To Go From A $100 Side Hustle To $10,000/Month Writing Business
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 40 Top 10 Brands To Follow In 2020 For โšกMADโšกContent Inspiration
Top 10 Brands To Follow In 2020 For โšกMADโšกContent Inspiration
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 41 5 BEST Side Hustles To Make Money From Home ๐Ÿ’ธ
5 BEST Side Hustles To Make Money From Home ๐Ÿ’ธ
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 42 How To Create MASSIVE AUTHORITY With Your Homepage Copy
How To Create MASSIVE AUTHORITY With Your Homepage Copy
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 43 10 Eye-Rolling Copywriting Myths EXPOSED
10 Eye-Rolling Copywriting Myths EXPOSED
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 44 5 Mindset Shifts To Build A 6-Figure Business in 2020
5 Mindset Shifts To Build A 6-Figure Business in 2020
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 45 How To Become A Copywriter With NO Experience
How To Become A Copywriter With NO Experience
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 46 5 Ways To Create With A MEMORABLE Brand Voice
5 Ways To Create With A MEMORABLE Brand Voice
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 47 5 Awkward Reasons Potential Clients Totally IGNORE You ๐Ÿ˜ฌ
5 Awkward Reasons Potential Clients Totally IGNORE You ๐Ÿ˜ฌ
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 48 5 Surprising Copywriting Lessons I Learned The HARD Way ๐Ÿ˜ณ
5 Surprising Copywriting Lessons I Learned The HARD Way ๐Ÿ˜ณ
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 49 Q: "What's The Difference Between B2B and B2C Copywriting?"
Q: "What's The Difference Between B2B and B2C Copywriting?"
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 50 Why Hashtags SUCK & 4 Other Social Media Scandals
Why Hashtags SUCK & 4 Other Social Media Scandals
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 51 The 5 Biggest Customer Objections & How To SMASH Them With Killer Copywriting
The 5 Biggest Customer Objections & How To SMASH Them With Killer Copywriting
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 52 How To Prepare A BOSS Copywriter Portfolio & Get More YESSES! ๐Ÿ‘‘
How To Prepare A BOSS Copywriter Portfolio & Get More YESSES! ๐Ÿ‘‘
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 53 How To Reach ICONIC Brand Status With Your Marketing
How To Reach ICONIC Brand Status With Your Marketing
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 54 5 Copywriting Courses For Beginners To IGNITE Your Business & Conversions
5 Copywriting Courses For Beginners To IGNITE Your Business & Conversions
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 55 Free Freelancing Training: How To Get Copywriting Clients As The World Slows Down
Free Freelancing Training: How To Get Copywriting Clients As The World Slows Down
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 56 6 Tips To Work From Home In 2020
6 Tips To Work From Home In 2020
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 57 5 JUICY Market Research Tips For Copywriters (#4 = ๐Ÿคฏ)
5 JUICY Market Research Tips For Copywriters (#4 = ๐Ÿคฏ)
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 58 How To Deal With Rejection & Build Your Empire
How To Deal With Rejection & Build Your Empire
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 59 Copywriting Tutorial: How To Write The Headlines That Donโ€™t SUCK
Copywriting Tutorial: How To Write The Headlines That Donโ€™t SUCK
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 60 Email Marketing Tutorial: How To Write Emails That DOUBLE Conversions
Email Marketing Tutorial: How To Write Emails That DOUBLE Conversions
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