3 Search campaign structure tips to drive ROI with AI

In this episode of Ads Decoded, Ginny Marvin asks Brandon Ervin, Director of Product Management for Search Ads, for the top three considerations when mapping out campaign structure. Brandon shares why you must align your setup with business goals, group by marketing message rather than just keywords, and embrace testing with new AI controls. Watch the full episode here: https://www.youtube.com/watch?v=vIf0EiCQtZI