Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

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Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
All Reads (22,607) Articles (8930)Blog Posts (10297)Tutorials (1802)Research Papers (39)News (1539)
Modernizing the Meta Ads Service With an Open-Source Kernel Scheduler
Engineering at Meta 📣 Digital Marketing & Growth ⚡ AI Lesson 6d ago
Modernizing the Meta Ads Service With an Open-Source Kernel Scheduler
TL; DR At Meta’s scale, a few milliseconds of latency degradation can have a significant negative impact on ads performance. When a Linux kernel upgrade risked
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 1w ago
Digital Fragmentation and Generative AI Use Across 103 Million Application Events
arXiv:2607.06681v1 Announce Type: cross Abstract: Knowledge workers switch between applications thousands of times per day, spending nearly a tenth of the work
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 2w ago
Estimating the Effect of Timing on Coupon Effectiveness
arXiv:2606.30664v1 Announce Type: cross Abstract: The coupon incentive is one of the most common tools marketers use to court users to engage with a business at
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 2w ago
Assortment Planning with Sponsored Products
arXiv:2402.06158v2 Announce Type: replace-cross Abstract: In the rapidly evolving landscape of retail, assortment planning plays a crucial role in determining t
Our latest Google Finance upgrades, including a new app
Google AI Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 3w ago
Our latest Google Finance upgrades, including a new app
The new Google Finance is coming out of beta and launching a new Android app.
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 3w ago
Paid Voices vs. Public Feeds: Interpretable Cross-Platform Theme-Based Analysis of Climate Discourse
arXiv:2601.13317v2 Announce Type: replace-cross Abstract: Climate discourse online shapes public understanding of climate change and informs political and polic
This flying solar-powered platform could deliver better internet from the air
MIT Technology Review 📣 Digital Marketing & Growth ⚡ AI Lesson 3w ago
This flying solar-powered platform could deliver better internet from the air
As soon as August, a giant silver bullet will cut its way through the dry air of the southwestern US and cross the Pacific to reach the coast of Japan. Once the
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 3w ago
Towards a Bathroom-Centered Human-Building Digital Twin Framework for Indoor Safety Analysis
arXiv:2606.23292v1 Announce Type: cross Abstract: Bathroom use is a critical safety challenge for older adults because wet surfaces, constrained layouts, limite
At Cannes Lions, NVIDIA Partners Reshape Advertising and Marketing With AI
NVIDIA AI Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
At Cannes Lions, NVIDIA Partners Reshape Advertising and Marketing With AI
The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations. For companies building next-generation technol
IEEE’s 2026 Education Week Events Emphasized Lifelong Learning
IEEE Spectrum 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
IEEE’s 2026 Education Week Events Emphasized Lifelong Learning
The rapid evolution of the global engineering landscape requires continuous education. For one week in April, the IEEE community focuses on its educational fram
Save Big and Play Bigger: GeForce NOW Summer Sale Brings Major Membership Savings
NVIDIA AI Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Save Big and Play Bigger: GeForce NOW Summer Sale Brings Major Membership Savings
The GeForce NOW summer sale kicked off today with limited-time savings of up to $70 off a 12-month membership, making now the perfect time to upgrade to get the
We Are Crowd-Sourcing the Panopticon
IEEE Spectrum 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
We Are Crowd-Sourcing the Panopticon
A man raises his phone as police move into a crowd. The video is shaky, loud, immediate. Within minutes, it is online. Within hours, it is everywhere. This is h
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 1mo ago
Community-Aware Assessment of Social Textual Engagement and Resonance: A Human-Centric Perspective on User-Generated Content Evaluation
arXiv:2606.01897v1 Announce Type: new Abstract: Traditional Video Quality Assessment (VQA) focuses narrowly on aesthetic fidelity, overlooking the complex socia
IEEE President’s Note: Designing a Safer Digital World for Kids
IEEE Spectrum 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
IEEE President’s Note: Designing a Safer Digital World for Kids
Children born after 2013 are the first generation to grow up fully immersed in digital systems, which weren’t designed with them in mind. One‑third of the world
Reddit r/MachineLearning 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
[D] Monthly Who's Hiring and Who wants to be Hired?
For Job Postings please use this template Hiring: [Location], Salary:[], [Remote | Relocation], [Full Time | Contract | Part Time] and [Brief overview, what you
The Download: climate tech goes public and the AI Hype Index returns
MIT Technology Review 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
The Download: climate tech goes public and the AI Hype Index returns
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Climate tech companies
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 1mo ago
Constrained Auto-Bidding via Generative Response Modeling
arXiv:2605.27811v1 Announce Type: new Abstract: Auto-bidding systems aim to maximize advertiser value over long horizons under budget constraints and ratio targ
Reclaiming Social Engineering for Good
IEEE Spectrum 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Reclaiming Social Engineering for Good
“Social engineering” sounds like something out of a conspiracy thriller, charged with totalitarian control and fringe paranoia. More mundanely, it’s come to be
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 1mo ago
Controlled Personalization in Legacy Media Online Services: A Case Study in News Recommendation
arXiv:2510.09136v2 Announce Type: replace-cross Abstract: Personalized news recommendations have become a standard feature of large news aggregation services, o
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 1mo ago
CritiSense: Critical Digital Literacy and Resilience Against Misinformation
arXiv:2603.16672v2 Announce Type: replace Abstract: Misinformation on social media undermines informed decision-making and public trust. Prebunking offers a pro
Developers: Get Your Medical Mobile App Verified By IEEE
IEEE Spectrum 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Developers: Get Your Medical Mobile App Verified By IEEE
Patients who use mobile applications to manage medical conditions including depression and chronic pain might assume the apps have been evaluated by regulatory
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 2mo ago
SURGE: An Event-Centric Social Media Sentiment Time Series Benchmark with Interaction Structure
arXiv:2605.21198v1 Announce Type: cross Abstract: Public events on social media generate large volumes of discussion whose collective dynamics carry direct valu
A new experiment brings better group meetings to Google Beam
Google AI Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 2mo ago
A new experiment brings better group meetings to Google Beam
See and hear your colleagues in true-to-life size and sound, making hybrid meetings feel more inclusive and connected.
New ways to create and get things done in Google Workspace
Google AI Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 2mo ago
New ways to create and get things done in Google Workspace
Announcing new voice capabilities in Gmail, Docs and Keep, a new design tool called Google Pics and updates to AI Inbox.
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 2mo ago
Towards Sustainable Growth: A Multi-Value-Aware Retrieval Framework for E-Commerce Search
arXiv:2605.17994v1 Announce Type: cross Abstract: New item growth is critical for maintaining a healthy ecosystem in large-scale e-commerce platforms. However,
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 2mo ago
Generative Experiences for Digital Mental Health Interventions: Evidence from a Randomized Study
arXiv:2604.07558v2 Announce Type: replace-cross Abstract: Digital mental health (DMH) tools have extensively explored personalization of interventions to users'
See what happens when creative legends use AI to make ads for small businesses
Google AI Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 2mo ago
See what happens when creative legends use AI to make ads for small businesses
Today we're launching The Small Brief, an initiative bringing together three ad industry icons to champion a local businesses they love. Their mission is to bui
IEEE Smart Village Is Helping to Electrify Rural Cameroon
IEEE Spectrum 📣 Digital Marketing & Growth ⚡ AI Lesson 2mo ago
IEEE Smart Village Is Helping to Electrify Rural Cameroon
More than 30 years ago, in the mountain village of Mbem in northwest Cameroon, the moon and stars in the night sky were the only light young Jude Numfor knew af
Reddit r/MachineLearning 📣 Digital Marketing & Growth ⚡ AI Lesson 2mo ago
[D] Monthly Who's Hiring and Who wants to be Hired?
For Job Postings please use this template Hiring: [Location], Salary:[], [Remote | Relocation], [Full Time | Contract | Part Time] and [Brief overview, what you
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 2mo ago
Auditing Marketing Budget Allocation with Hindsight Regret
arXiv:2604.25977v1 Announce Type: cross Abstract: Organizations routinely make strategic budget allocations under operational constraints, but often lack a prin
Tag, You’re It: GeForce NOW Levels Up Game Discovery With Xbox Game Pass and Ubisoft+ Labels
NVIDIA AI Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 2mo ago
Tag, You’re It: GeForce NOW Levels Up Game Discovery With Xbox Game Pass and Ubisoft+ Labels
GeForce NOW is doubling down on what matters most: gamers. This week’s upgrades bring smarter libraries, making it easier than ever for gamers to turn a PC coll
The Download: introducing the Nature issue
MIT Technology Review 📣 Digital Marketing & Growth ⚡ AI Lesson 2mo ago
The Download: introducing the Nature issue
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Introducing: the Natur
Reviving Teletext for Ham Radio
IEEE Spectrum 📣 Digital Marketing & Growth ⚡ AI Lesson 2mo ago
Reviving Teletext for Ham Radio
Once upon a time in Europe, television remote controls had a magic teletext button. Years before the internet stole into homes, pressing that button brought up
3 new ways Ads Advisor is making Google Ads safer and faster
Google AI Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 2mo ago
3 new ways Ads Advisor is making Google Ads safer and faster
Three new agentic safety and policy features integrated into Ads Advisor will help protect and streamline your Google Ads account.
ArXiv cs.AI 📣 Digital Marketing & Growth 📄 Paper ⚡ AI Lesson 3mo ago
Sustained Impact of Agentic Personalisation in Marketing: A Longitudinal Case Study
arXiv:2604.08621v1 Announce Type: new Abstract: In consumer applications, Customer Relationship Management (CRM) has traditionally relied on the manual optimisa
Reddit r/MachineLearning 📣 Digital Marketing & Growth ⚡ AI Lesson 3mo ago
[D] Monthly Who's Hiring and Who wants to be Hired?
For Job Postings please use this template Hiring: [Location], Salary:[], [Remote | Relocation], [Full Time | Contract | Part Time] and [Brief overview, what you
Invences Empowers Small Businesses With Smart Telecom Networks
IEEE Spectrum 📣 Digital Marketing & Growth ⚡ AI Lesson 3mo ago
Invences Empowers Small Businesses With Smart Telecom Networks
To stay competitive, many small businesses need advanced wireless communication networks, not only to communicate but also to leverage technologies such as arti
Social Media Addiction Trial Should Lead to Platform Redesigns
IEEE Spectrum 📣 Digital Marketing & Growth ⚡ AI Lesson 3mo ago
Social Media Addiction Trial Should Lead to Platform Redesigns
In a landmark case, a jury found this week that Meta and YouTube negligently designed their platforms and harmed the plaintiff, a 20-year-old woman referred to
Improve Engineering Communication by Translating Technical Detail
IEEE Spectrum 📣 Digital Marketing & Growth ⚡ AI Lesson 3mo ago
Improve Engineering Communication by Translating Technical Detail
This article is crossposted from IEEE Spectrum ’s careers newsletter. Sign up now to get insider tips, expert advice, and practical strategies, written i n part