Tech Skills
Digital Marketing & Growth
SEO, social media, email marketing, paid ads, analytics and growth strategies
Skills in this topic
7 skills — Sign in to track your progress
Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
1h ago
EVs outsold petrol and diesel in Germany for the first time. The birthplace of the car just changed its fuel.
Electric cars outsold every other fuel type in Germany for the first time in June. The country’s Federal Motor Transport Authority recorded 84,057 new EV regist

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
2d ago
Chinese car sales in the UK jumped from 384 in 2015 to 285,000 last year. The tariff gap explains why.
Brits bought 384 Chinese-made vehicles in 2015. Last year, they bought 285,000, according to automotive consulting firm Mobility Global. The growth is accelerat

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
2d ago
Apple overtakes Nvidia to reclaim the title of world’s most valuable company at $4.88 trillion
Apple overtook Nvidia on Friday to become the world’s most valuable company for the first time since April 2025. Apple closed at roughly $4.88 trillion as its s
ZDNet
📣 Digital Marketing & Growth
⚡ AI Lesson
3d ago
I wore 3 blood pressure watches for a month to find the most accurate - and this one wins
I tested Samsung, Amazfit, and Doctor Fit blood pressure watches - and only one rivaled my Garmin Index BP Monitor.

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
3d ago
An FCC plan could end the anonymous burner phone in the US
The US telecoms regulator wants ID checks before you can buy a phone. Privacy groups say the plan would end anonymous burner phones and tie every American’s ide

TechCabal
📣 Digital Marketing & Growth
⚡ AI Lesson
3d ago
👨🏿🚀TechCabal Daily – Uber takeover
In today's edition: Quick Fire 🔥 with Helina Bischoff || Uber to take over Delivery Hero || Stanbic Bank Kenya appoints new CEO || Who secured the bag? 💰

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
3d ago
Oracle is one notch above junk after S&P downgrade as AI data-centre spending burns through cash
S&P downgraded Oracle to BBB- on July 9, placing the company one notch above junk status, as a $250 billion data-centre expansion plan burns through cash faster
ZDNet
📣 Digital Marketing & Growth
⚡ AI Lesson
3d ago
Amazon just cut $300 off the Google Pixel 10 Pro - and I'd recommend buying one
Google's Pixel 10 Pro has one of the best camera systems for an Android today. Grab it for $699 right now, one of the best prices we've seen.

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
4d ago
Google will start carrying rival app stores inside Google Play on 22 July
Android has always let people install apps from outside Google’s store. Next week it goes much further. Google will start carrying rival app stores from inside

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
4d ago
AGCOM fined Google €750,000 over gambling videos on YouTube
The Court of Justice of the European Union has ruled in a case that turns on a deceptively small question: whether a platform that shares advertising revenue wi

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
4d ago
Apple raises AppleCare+ prices as the memory shortage spreads from hardware to services
Apple has raised the monthly cost of AppleCare+ subscriptions by 50 cents for Macs and iPads, Bloomberg reported on Tuesday, extending a wave of price increases

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
4d ago
YouTube appeals the social media addiction verdict, arguing it isn’t social media
YouTube has appealed the landmark social media addiction verdict, joining Meta. Its argument: YouTube is not a social media platform. YouTube has a curious line
The Verge
📣 Digital Marketing & Growth
⚡ AI Lesson
4d ago
Skullcandy’s bass-boosting Crusher headphones now come with Bose’s ANC
Skullcandy announced a new version of its Crusher wireless headphones today featuring a few of Bose's audio technologies including its QuietControl ANC and head

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
4d ago
Amazon Leo will launch in South Africa in 2027, beating Starlink in Musk’s homeland
Amazon Leo will launch satellite internet in South Africa in 2027, seemingly beating Elon Musk’s Starlink in his home country. Musk has refused the Black-owners

TechCabal
📣 Digital Marketing & Growth
⚡ AI Lesson
4d ago
Why Nigeria’s ntel is pivoting from telecom operator to infrastructure company
ntel said on Monday, during its relaunch, that it is transitioning into a digital infrastructure company, focusing on towers, fibre networks, power systems and

TechCabal
📣 Digital Marketing & Growth
⚡ AI Lesson
5d ago
How Google’s Daily Brief works and how to set it up
Google wants your morning to start with an AI assistant that has already read your inbox, scanned your calendar, and figured out what needs your attention each
The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
5d ago
India pledges $20 billion to boost chips and smartphones as Modi pushes for an Indian mobile brand
India pledged 1.9 trillion rupees ($19.7 billion) in combined incentives for domestic chip and smartphone production on Wednesday. The cabinet approved 1.28 tri

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
5d ago
Lucid shares plunged 40% on a bankruptcy rumour from an EV blog. The denial came hours later.
Lucid Motors stock fell more than 40% at one point on Tuesday and was halted for volatility multiple times after an EV-focused publication reported the company
ZDNet
📣 Digital Marketing & Growth
⚡ AI Lesson
5d ago
I tested my USB-C cables with this free Mac app - some weren't what they claimed
WhatCable is a free Mac app that gives you all the information you could need for your USB-C cables.
ZDNet
📣 Digital Marketing & Growth
⚡ AI Lesson
5d ago
Why I'm using wired Android Auto when all the cool kids are switching to wireless
Sometimes, you have to dial back the tech to make ends meet.
TechCrunch AI
📣 Digital Marketing & Growth
⚡ AI Lesson
5d ago
Anthropic’s newest ad is creeping people out
Anthropic has consistently attempted to depict itself as the ethical foil to other AI companies. This latest marketing stunt — which leans into criticism of AI

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
5d ago
Nintendo is pulling a console from Europe over battery rules. Meta’s glasses just got exempted from them.
The European Commission has exempted wearable technology from rules requiring batteries that users can remove and replace. The change clears the biggest obstacl
ZDNet
📣 Digital Marketing & Growth
⚡ AI Lesson
5d ago
How to download iPadOS 27 right now - and which models support it
Apple just released the iPadOS 27 public beta, offering early access to an upgraded Siri, new Safari features, and more.

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
5d ago
Kalshi builds a forward curve for computing power as exchanges race to turn GPUs into a tradable commodity
Kalshi, the prediction markets exchange, has built a forward curve that tracks the future price of computing power, joining a growing list of exchanges and inde

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
6d ago
ECB names 36 payment firms for the digital euro pilot
Deutsche Bank, UniCredit, Revolut, Stripe and Adyen made the list. The 12-month trial starts in the second half of 2027, and the money it moves will not be lega
ZDNet
📣 Digital Marketing & Growth
⚡ AI Lesson
6d ago
SEO is not dead: 5 ways to win more citations from AI search
Now that AI chat is becoming the new status quo of search engines, the rules for staying visible have changed for small businesses and solopreneurs.

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
6d ago
Intel commits $5.7bn to Xeon production in Ireland
Intel is spending €5bn, or about $5.7bn, upgrading its campus at Leixlip outside Dublin, the company said on Monday. The money is not for a new fab. It is for g
ZDNet
📣 Digital Marketing & Growth
⚡ AI Lesson
6d ago
I tried Google Maps' new 3D Immersive View for Android Auto, and it fixed my biggest navigation problems
The update is the biggest visual change in a decade, and it makes navigating much easier.

TechCabal
📣 Digital Marketing & Growth
⚡ AI Lesson
6d ago
👨🏿🚀TechCabal Daily – Openview and watch ads
In today's edition: eMedia launches Openview Stream || OPPO opens its fifth store in Egypt || Yas secures $307 million investment from EBRD || Kenyan court rais
TechCrunch AI
📣 Digital Marketing & Growth
⚡ AI Lesson
6d ago
Uber’s product chief on hotels, robotaxis, and why the company doesn’t want to be “everything for everyone”
Uber Chief Product Officer Sachin Kansal walks TechCrunch through the company's financial-services ambitions, its increasingly complicated relationship with Way
TechCrunch AI
📣 Digital Marketing & Growth
⚡ AI Lesson
6d ago
Sam Altman’s space data center trash talk is what most experts already believe
"homeboy you're the one sellling [sic] public market investors on short-term space datacenters."
TechCrunch AI
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
Anthropic starts localizing Claude pricing for India, its biggest market after the US
Claude users in India are starting to see Indian rupee-denominated subscription plans.

TechCabal
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
Africa’s crypto payment experiment is finding its first believers at local stores
Bitcoin communities and fintech startups are testing two competing models for making crypto payments work in everyday commerce across Africa.

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
EU to propose limits on children’s social media access, Ursula von der Leyen says
The European Union will propose limits on children’s access to social media, Commission president Ursula von der Leyen said on Monday, hours after an expert pan
ZDNet
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
The best email hosting for small businesses in 2026: Expert tested
I tested Google Workspace, Proton Mail, Microsoft 365, Fastmail, and Spike to find the best email hosting for freelancers and remote teams in 2026.

TechCabal
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
This Nigerian microfinance bank’s slow-lending strategy is delivering fast results
Speed is a competitive advantage in Nigeria's $2.1 billion digital lending market. Fintech lenders promise approvals in minutes, using automation to move borrow
ZDNet
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
The 'learn to code' era is over - and employers are on the hook for reskilling now
AI's ushered in a new era of reskilling. Here's what the industry can learn from the last decade's drive to put people in tech jobs.
TechCrunch AI
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
Google will now disclose which ads are made with AI
A new feature will indicate when advertisers have used generative AI tools to create or edit their ads, Google says.
TechCabal
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
Why Nigeria’s telemedicine sector is growing again
When we put together the first State of Health Tech report in 2018, one sector led overwhelmingly. Startups trying to help patients connect with doctors virtual

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
Taiwan’s central bank chief urges caution on leverage as AI stock rally runs hot
Taiwan’s top central banker has urged investors to steer clear of heavy borrowing to chase the island’s surging stock market, a rally powered by global demand f
ZDNet
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
Meta's new AI feature lets people create images from your Instagram posts - how to opt out
Any public Instagram account is fair game to be used for AI generation with Meta's new Muse Image.
ZDNet
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
I use Android Auto in my living room now - and it solves ones of my biggest productivity problems
My new favorite use of Android Auto happens outside my car. Here's why.

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
Squeezed on land, Samsung wants to put data centres out to sea
As data centres run into unhappy neighbours and water limits on land, Samsung wants to float them offshore. Samsung Heavy Industries plans to launch its first f

TechCabal
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
Google’s Intelligent Eyewear vs Ray-Ban Meta glasses: Key differences explained
Meta has already put its Ray-Ban Display glasses in customers' hands. Google is now moving to challenge that dominance with Google Intelligent Eyewear, its own
The Verge
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
America’s cheapest new EV is smaller than a ping-pong table and tops out at 19mph
When searching for an affordable electric vehicle these days, there are always tradeoffs. How much range are you willing to sacrifice, how much leg room and sto

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
Apple puts a $30bn US-manufacturing flag on its Broadcom chip deal
Apple is spending big to make chips at home. It has committed to a multi-year Broadcom deal worth more than $30 billion, Apple announced on Wednesday. That make
The Verge
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
If Microsoft sold off Xbox, who would even buy it?
This week, Microsoft took a huge ax to its Xbox business. The company announced that it would be laying off 1,600 workers now, 1,600 more over the next fiscal y

The Next Web AI
📣 Digital Marketing & Growth
⚡ AI Lesson
1w ago
France orders Meta back to talks with news publishers over content payments
Meta has been told to go back and talk to France’s newspapers about money. On Wednesday, the country’s competition regulator ordered the company to reopen negot
DeepCamp AI